# Copywriting skills Human Guide

## What This Is For
Copywriting is writing engaging, authentic, and valuable content that resonates with your Xiaohongshu audience, using conversational tone, emotional connection, and clear structure to. It gives the agent a clearer input/output frame for content production: what context to ask for, what decisions to make, and what usable artifact to return.

Use this as a human-readable version of the Copywriting skills agent skill. It is meant for marketers, operators, founders, and other non-coders who want the workflow without reading agent-specific implementation instructions.

## When To Use This
- Use this when you need a repeatable process for copywriting skills.
- Use this when the task needs judgment, examples, constraints, or a clear output format rather than a one-off prompt.
- Use this when you want to hand an AI assistant enough context to produce a usable marketing artifact.

## When Not To Use This
- Do not use this when you only need a quick factual answer.
- Do not use this when the work depends on private data you cannot share with the assistant.
- Do not use this as a replacement for legal, compliance, financial, or medical review.

## What You Need Before Starting
- The goal or business outcome you want.
- The audience, customer segment, or market context.
- Any source material the assistant should respect, such as notes, briefs, examples, URLs, or brand guidance.
- Constraints such as tone, length, channel, deadline, region, or approval requirements.
- A clear definition of what a good final answer should look like.

## Step-By-Step Workflow
1. State the job clearly: "Use the Copywriting skills guide to help me with..."
2. Add context: audience, goal, offer, channel, source material, and constraints.
3. Ask the assistant to identify missing inputs before producing the final output.
4. Have the assistant follow the skill-specific guidance below.
5. Review the result against the final checklist and ask for revisions where needed.

## Skill-Specific Guidance
- Creating product descriptions
- Writing educational or tutorial content
- Crafting emotional or personal stories
- Writing headlines (use title-writing)
- Creating scripts (use script-writing)
- **Hook Opening** - Grab attention immediately
- **Story/Context** - Set up relevance
- **Value Delivery** - Deliver promised content
- **Emotional Connection** - Relate to audience
- **Call to Action** - Tell what to do next
- ✅ "说实话,我用过20多款眼霜,这款彻底颠覆了我的认知"
- Use "姐妹们", "大家", "宝宝们" (inclusive terms)

## Decision Points And Nuance
The original skill emphasizes: Overview, When to Use, Core Pattern, Quick Reference, Implementation, Step 1: Write Compelling Opening Hook, Step 2: Use Conversational Tone, Step 3: Structure Content Clearly, Step 4: Add Authentic Details, Step 5: Create Emotional Connection.

Use these questions to steer the work:
- What is the intended audience or buyer?
- What source material must be preserved?
- What should the assistant optimize for: clarity, persuasion, accuracy, speed, creativity, or conversion?
- What examples represent the desired quality bar?
- What should the assistant avoid?

## Common Mistakes
- **REQUIRED**: content-planning (copy aligns with plan)
- **REQUIRED**: persona-building (voice = persona)

## Copy-And-Paste Prompt
```text
Use the Copywriting skills human guide.

My goal:
[Describe the business outcome]

Audience:
[Describe who this is for]

Context and source material:
[Paste notes, examples, links, or existing copy]

Constraints:
[Tone, length, channel, timeline, must-include items, must-avoid items]

Before producing the final output, ask me for any missing information that would materially improve the result.
```

## Final Checklist
- [ ] The output matches the original goal.
- [ ] The audience and context are reflected in the answer.
- [ ] Important constraints and source material were preserved.
- [ ] The assistant made the relevant decisions explicit.
- [ ] The final artifact is ready to use, review, or hand to the next person.

## Source
This guide was generated from the vivy-yi/xiaohongshu-skills skill entry for `copywriting-skills`.

## Source Skill Notes
These notes preserve the nuance from the original skill. Use them as supporting reference when the workflow above feels too generic.

# Copywriting Skills (文案技巧)

## Overview

Copywriting is writing engaging, authentic, and valuable content that resonates with your Xiaohongshu audience, using conversational tone, emotional connection, and clear structure to drive engagement and action.

## When to Use

**Use when**:
- Writing post body content
- Creating product descriptions
- Developing brand voice
- Writing educational or tutorial content
- Crafting emotional or personal stories

**Do NOT use when**:
- Writing headlines (use title-writing)
- Creating scripts (use script-writing)

## Core Pattern

**Before** (boring copy):
```
❌ "这个产品很好用,推荐大家购买"
❌ Formal, distant tone
❌ Generic praise
❌ No personality
❌ No emotional connection
```

**After** (engaging copy):
```
✅ "OMG姐妹们!我终于找到了学生党福音..."
✅ Conversational, excited tone
✅ Personal experience shared
✅ Authentic personality
✅ Emotional resonance
```

**5 Copywriting Elements**:
1. **Hook Opening** - Grab attention immediately
2. **Story/Context** - Set up relevance
3. **Value Delivery** - Deliver promised content
4. **Emotional Connection** - Relate to audience
5. **Call to Action** - Tell what to do next

## Quick Reference

| Content Type | Tone | Structure | Length |
|--------------|------|-----------|--------|
| **Tutorial** | Helpful, clear | Problem → Steps → Result | Medium |
| **Review** | Honest, detailed | Hook → Experience → Verdict | Long |
| **Personal** | Vulnerable, authentic | Story → Emotion → Reflection | Medium |
| **Tips** | Energetic, quick | Hook → 3 tips → CTA | Short |

## Implementation

### Step 1: Write Compelling Opening Hook

**Hook types**:
- **Question**: "你还在...吗?"
- **Surprising**: "没想到..."
- **Relatable**: "姐妹们,我也是..."
- **Promise**: "让我告诉你..."

**Examples**:
- ✅ "姐妹们!我终于找到学生党本命防晒了!"
- ✅ "说实话,我用过20多款眼霜,这款彻底颠覆了我的认知"
- ✅ "别再花冤枉钱了,今天来扒一扒平价好物"

### Step 2: Use Conversational Tone

**Xiaohongshu voice**:
- Use "姐妹们", "大家", "宝宝们" (inclusive terms)
- Add emoji: 💖, ✨, 🔥, 😭 (emotionally)
- Be enthusiastic: "OMG", "绝绝子", "真香"
- Keep sentences short and punchy

**Avoid**:
- Formal language