# UGC SaaS Human Guide ## What This Is For 15 lofi, TikTok-native video formats for SaaS products. It gives the agent a clearer input/output frame for UGC SaaS: what context to ask for, what decisions to make, and what usable artifact to return. Use this as a human-readable version of the UGC SaaS agent skill. It is meant for marketers, operators, founders, and other non-coders who want the workflow without reading agent-specific implementation instructions. ## When To Use This - Use this when you need a repeatable process for UGC SaaS. - Use this when the task needs judgment, examples, constraints, or a clear output format rather than a one-off prompt. - Use this when you want to hand an AI assistant enough context to produce a usable marketing artifact. ## When Not To Use This - Do not use this when you only need a quick factual answer. - Do not use this when the work depends on private data you cannot share with the assistant. - Do not use this as a replacement for legal, compliance, financial, or medical review. ## What You Need Before Starting - The goal or business outcome you want. - The audience, customer segment, or market context. - Any source material the assistant should respect, such as notes, briefs, examples, URLs, or brand guidance. - Constraints such as tone, length, channel, deadline, region, or approval requirements. - A clear definition of what a good final answer should look like. ## Step-By-Step Workflow 1. State the job clearly: "Use the UGC SaaS guide to help me with..." 2. Add context: audience, goal, offer, channel, source material, and constraints. 3. Ask the assistant to identify missing inputs before producing the final output. 4. Have the assistant follow the skill-specific guidance below. 5. Review the result against the final checklist and ask for revisions where needed. ## Skill-Specific Guidance - Identify the user's goal (product demo, workflow showcase, social proof, feature education). - Select the format below that best matches. - Use the **Prompt Template** to compose the `prompt` field for `POST /videos/generate`. Replace `[BRACKETED]` placeholders with details from the user. - Default to `aspectRatio: "portrait"` (9:16) and `nFrames: "10"` unless the format specifies otherwise. - Keep the tone casual, genuine, unscripted. These should feel like a coworker showing you something cool, not a sales demo. - 0-3s: Face to camera, sitting at desk — "my coworkers are sick of me talking about this" - 3-6s: Holding up phone/gesturing — explaining what it does in plain terms - 6-8s: Getting more animated — the specific thing that makes it special - 8-10s: Leaning in — "seriously just try it" — genuine conviction - 0-3s: Camera panning across a clean desk setup — monitor, keyboard, coffee - 3-6s: Hand pointing at different things casually, naming them - 6-8s: Hand gestures toward the laptop/screen — "[PRODUCT] lives here" ## Decision Points And Nuance The original skill emphasizes: How to Use These Formats, Formats, The Tool I Won't Shut Up About, Desk Tour Namecheck, The Laptop Close, The "Before This Tool" Rant, The Stack Ranking, Standup Vlog, Client Win Storytime, The Meeting That Could've Been. Use these questions to steer the work: - What is the intended audience or buyer? - What source material must be preserved? - What should the assistant optimize for: clarity, persuasion, accuracy, speed, creativity, or conversion? - What examples represent the desired quality bar? - What should the assistant avoid? ## Common Mistakes - Starting without a clear audience or goal. - Asking for a final artifact before sharing examples or constraints. - Accepting a generic first draft without checking it against the intended use. ## Copy-And-Paste Prompt ```text Use the UGC SaaS human guide. My goal: [Describe the business outcome] Audience: [Describe who this is for] Context and source material: [Paste notes, examples, links, or existing copy] Constraints: [Tone, length, channel, timeline, must-include items, must-avoid items] Before producing the final output, ask me for any missing information that would materially improve the result. ``` ## Final Checklist - [ ] The output matches the original goal. - [ ] The audience and context are reflected in the answer. - [ ] Important constraints and source material were preserved. - [ ] The assistant made the relevant decisions explicit. - [ ] The final artifact is ready to use, review, or hand to the next person. ## Source This guide was generated from the tfcbot/rawugc-skills skill entry for `ugc-saas`. ## Source Skill Notes These notes preserve the nuance from the original skill. Use them as supporting reference when the workflow above feels too generic. # SaaS UGC Video Formats 15 lofi, TikTok-native video formats for SaaS products. Raw, authentic, easy to produce. No hard CTAs — these feel like real professionals sharing tools they actually use. All formats focus on the PERSON — talking to camera, reacting, gesturing, celebrating — never showing actual screens, dashboards, or UI recordings. Think "founder talking about their stack" not "screen recording walkthrough." ## How to Use These Formats 1. Identify the user's goal (product demo, workflow showcase, social proof, feature education). 2. Select the format below that best matches. 3. Use the **Prompt Template** to compose the `prompt` field for `POST /videos/generate`. Replace `[BRACKETED]` placeholders with details from the user. 4. Default to `aspectRatio: "portrait"` (9:16) and `nFrames: "10"` unless the format specifies otherwise. 5. Keep the tone casual, genuine, unscripted. These should feel like a coworker showing you something cool, not a sales demo. --- ## Formats ### 1. The Tool I Won't Shut Up About **Vibe**: Talking to camera about the one SaaS tool you keep recommending — passionate, genuine advocacy. **Structure**: - 0-3s: Face to camera, sitting at desk — "my coworkers are sick of me talking about this" - 3-6s: Holding up phone/gesturing — explaining what it does in plain terms - 6-8s: Getting more animated — the specific thing that makes it special - 8-10s: Leaning in — "seriously just try it" — genuine conviction **Prompt Template**: > A person sitting at their desk, face to camera — "my [AUDIENCE, e.g. coworkers, team, friends] are genuinely sick of me talking about this." Holding up phone or gesturing while explaining what [PRODUCT] does in plain terms. Getting more animated about [KEY DIFFERENTIATOR] — the specific thing that makes it special. Leaning in with genuine conviction — "seriously just try it." Home office, natural light, vertical video, passionate recommendation energy. [ADDITIONAL DETAILS]. **Settings**: `aspectRatio: "portrait"`, `nFrames: "10"` --- ### 2. Desk Tour Namecheck **Vibe**: Casual desk tour, namecheck each tool in the stack — the SaaS product gets the hero spot. **Structure**: - 0-3s: Camera panning across a clean desk setup — monitor, keyboard, coffee - 3-6s: Hand pointing at different things casually, naming them - 6-8s: Hand gestures toward the laptop/screen — "[PRODUCT] lives here" - 8-10s: Leaning back in chair, hands behind head — the setup is complete **Prompt Template**: > Camera panning across a clean [SETTING, e.g. home office, studio] desk — monitor, keyboard, [DESK ITEMS]. Hand pointing at items casually, naming the tools in the stack. Hand gestures toward the laptop — "and [PRODUCT] basically lives here permanently." Leaning back in the chair, hands behind head — the setup is dialed. Natural light, vertical video, desk tour energy. [ADDITIONAL DETAILS]. **Settings**: `aspectRatio: "portrait"`, `nFrames: "10"` --- ### 3. The Laptop Close **Vibe**: End of workday — closing the laptop lid with satisfaction because the tool handled everything. **Structure**: - 0-3s: Person at desk, typing final keystrokes, looking satisfied - 3-6s: Leaning back, stretching, glancing at the time — done early - 6-8s: Reaching forward and slowly closing the laptop lid — satisfying click - 8-10s: Standing up, grabbing coffee mug, walking away — day is done **Prompt Template**: > A person at their desk, typing final keystrokes with a satisfied expression. Leaning back and stretching, glancing at the clock — done earlier than expected thanks to [PRODUCT] keeping everything on track. Reaching forward and slowly closing the laptop lid — satisfying click. Standing up and grabbing their [ITEM, e.g. coffee mug, jacket], heading out. [SETTING], [LIGHTING], vertical video, end-of-day satisfaction energy. [ADDITIONAL DETAILS]. **Settings**: `aspectRatio: "portrait"`, `nFrames: "10"` --- ### 4. The "Before This Tool" Rant **Vibe**: Talking to camera about how bad things were before this SaaS tool — relatable frustration turned relief. **Structure**: - 0-3s: Face to camera, exasperated expression — "before I found [PRODUCT]…" - 3-6s: Counting frustrations on fingers, animated storytelling - 6-8s: Expression shifts to relief — "and then I found this" - 8-10s: Relaxed, leaning back — "haven't thought about that problem since" **Prompt Template**: > A person face to camera with an exasperated expression — recounting [PAIN POINT] before [PRODUCT]. Counting frustrations on their fingers — [FRUSTRATIONS, e.g. the manual process, the errors, the wasted time]. Expression shifts to visible relief — "and then I found [PRODUCT]." Relaxed, leaning back — "haven't thought about [PROBLEM] since." Home office, natural light, vertical video, before-and-after storytelling energy. [ADDITIONAL DETAILS].