# Competitor site analysis Human Guide

## What This Is For
Use for a quick website data pull on a competitor, or as a first step before deeper analysis. It gives the agent a clearer input/output frame for competitive research: what context to ask for, what decisions to make, and what usable artifact to return.

Use this as a human-readable version of the Competitor site analysis agent skill. It is meant for marketers, operators, founders, and other non-coders who want the workflow without reading agent-specific implementation instructions.

## When To Use This
- Use this when you need a repeatable process for competitor site analysis.
- Use this when the task needs judgment, examples, constraints, or a clear output format rather than a one-off prompt.
- Use this when you want to hand an AI assistant enough context to produce a usable marketing artifact.

## When Not To Use This
- Do not use this when you only need a quick factual answer.
- Do not use this when the work depends on private data you cannot share with the assistant.
- Do not use this as a replacement for legal, compliance, financial, or medical review.

## What You Need Before Starting
- The goal or business outcome you want.
- The audience, customer segment, or market context.
- Any source material the assistant should respect, such as notes, briefs, examples, URLs, or brand guidance.
- Constraints such as tone, length, channel, deadline, region, or approval requirements.
- A clear definition of what a good final answer should look like.

## Step-By-Step Workflow
1. State the job clearly: "Use the Competitor site analysis guide to help me with..."
2. Add context: audience, goal, offer, channel, source material, and constraints.
3. Ask the assistant to identify missing inputs before producing the final output.
4. Have the assistant follow the skill-specific guidance below.
5. Review the result against the final checklist and ask for revisions where needed.

## Skill-Specific Guidance
- **Competitor name** — the company to analyze
- **Competitor URL** — their homepage URL
- **Specific sections to focus on** (optional) — default: all 5
- Tagline (their words, not yours)
- Stage / funding signals (bootstrapped, seed, Series X — based on about page, team size, office count)
- Team size signals (exact if stated, otherwise estimate from about page)
- Primary GTM motion: PLG / sales-led / content-led / community-led (based on homepage CTA — "Start free" vs. "Book a demo" vs. both)
- Partnerships / integrations as distribution (from features page or homepage)
- Homepage headline (exact quote)
- Value proposition (what they promise in 1-2 sentences)
- Target audience (who the site speaks to)
- Key features (top 5-8 from features page)

## Decision Points And Nuance
The original skill emphasizes: Usage, Process, Step 1: Gather Inputs, Step 2: Validate & Fetch, Step 3: Fetch Website Pages, Step 4: Structure Findings, Section 1: Company Overview, Section 2: Product & Positioning, Section 3: Pricing & Feature Monetization, Section 4: Social Proof & Trust.

Use these questions to steer the work:
- What is the intended audience or buyer?
- What source material must be preserved?
- What should the assistant optimize for: clarity, persuasion, accuracy, speed, creativity, or conversion?
- What examples represent the desired quality bar?
- What should the assistant avoid?

## Common Mistakes
- **If a page doesn't exist** (404, redirect to homepage), skip it and note "not found" for that section. Don't guess.
- Never invent data — if a page is inaccessible or info isn't visible, mark "not found."
- Never fetch more than 6 pages per competitor.
- Never guess at pricing — if it's not public, say so.
- Don't add strategic interpretation — this skill extracts, it doesn't analyze. Save strategic assessment for competitor-landscape.
- Keep extraction factual. Quote headlines, list features, note prices. Don't editorialize.

## Copy-And-Paste Prompt
```text
Use the Competitor site analysis human guide.

My goal:
[Describe the business outcome]

Audience:
[Describe who this is for]

Context and source material:
[Paste notes, examples, links, or existing copy]

Constraints:
[Tone, length, channel, timeline, must-include items, must-avoid items]

Before producing the final output, ask me for any missing information that would materially improve the result.
```

## Final Checklist
- [ ] The output matches the original goal.
- [ ] The audience and context are reflected in the answer.
- [ ] Important constraints and source material were preserved.
- [ ] The assistant made the relevant decisions explicit.
- [ ] The final artifact is ready to use, review, or hand to the next person.

## Source
This guide was generated from the superamped/ai-marketing-skills skill entry for `competitor-site-analysis`.

## Source Skill Notes
These notes preserve the nuance from the original skill. Use them as supporting reference when the workflow above feels too generic.

# Competitor Site Analysis

## Usage

Use for a quick website data pull on a competitor, or as a first step before deeper analysis. Produces a structured 5-section profile from publicly available website information.

## Process

### Step 1: Gather Inputs

Ask the user for:
1. **Competitor name** — the company to analyze
2. **Competitor URL** — their homepage URL
3. **Specific sections to focus on** (optional) — default: all 5

### Step 2: Validate & Fetch

Confirm you have competitor name and URL. Fetch the homepage to verify it's reachable.

**If the site is unreachable**, behind a login wall, or returns errors — tell the user and stop.

### Step 3: Fetch Website Pages

Fetch up to 6 pages. Adapt URLs based on what the site actually has — not every site uses the same paths.

| Page | Typical URLs to Try | What to Extract |
|------|---------------------|-----------------|
| Homepage | `/` | Tagline, headline, value prop, target audience signals, trust badges, social proof |
| Pricing | `/pricing`, `/plans` | Model, tiers, price points, value metric, free tier, annual discount, trial, feature-by-tier gating |
| Features | `/features`, `/product` | Key features, integrations, platform capabilities |
| About | `/about`, `/about-us`, `/company` | Founded, team size signals, stage/funding signals, mission |
| Customers | `/customers`, `/case-studies` | Customer logos, testimonials, case study count, industries served |
| Careers | `/careers`, `/jobs`, `/about/careers` | Open roles by department, total headcount signals, strategic hiring patterns |

**If a page doesn't exist** (404, redirect to homepage), skip it and note "not found" for that section. Don't guess.

### Step 4: Structure Findings

Organize extracted data into 5 sections:

#### Section 1: Company Overview
- Tagline (their words, not yours)
- Founded / age signals
- Stage / funding signals (bootstrapped, seed, Series X — based on about page, team size, office count)
- Team size signals (exact if stated, otherwise estimate from about page)
- Headquarters / markets
- Primary GTM motion: PLG / sales-led / content-led / community-led (based on homepage CTA — "Start free" vs. "Book a demo" vs. both)
- Partnerships / integrations as distribution (from features page or homepage)

#### Section 2: Product & Positioning
- Homepage headline (exact quote)
- Value proposition (what they promise in 1-2 sentences)
- Target audience (who the site speaks to)
- Key features (top 5-8 from features page)
- Integrations (notable ones)
- Product-led vs. sales-led signals (self-serve signup? demo request? both?)
- Free trial / freemium availability

#### Section 3: Pricing & Feature Monetization
- Pricing model (per-seat, usage-based, flat, freemium, custom)
- Tier breakdown with price points
- Value metric (what they charge per unit of)
- Annual discount percentage
- Free tier — what's included, what's limited
- Enterprise tier — custom pricing or listed?

**Feature monetization** — if the pricing page shows feature-by-tier breakdowns:
- Which features are free vs. gated?
- What's the key unlock at each paid tier? (the feature that justifies the upgrade)
- What do they gate behind enterprise? (reveals what they consider highest-value)
- Any usage limits that force upgrades? (seats, API calls, storage, etc.)

**If pricing is not public**, note "not public — sales-led motion" and any signals about pricing level.

#### Section 4: Social Proof & Trust
- Customer logos (notable names)
- Testimonial highlights (1-2 strongest quotes)
- Case study count and themes
- Trust signals (G2 badges, security certs, compliance badges)
- Community size (if visible — Slack, Discord, forum)