# UGC content creator Human Guide

## What This Is For
Comprehensive workflow for creating short-form video content (15-60 seconds) that performs organically and scales to paid ads. It gives the agent a clearer input/output frame for content production: what context to ask for, what decisions to make, and what usable artifact to return.

Use this as a human-readable version of the UGC content creator agent skill. It is meant for marketers, operators, founders, and other non-coders who want the workflow without reading agent-specific implementation instructions.

## When To Use This
- Use this when you need a repeatable process for UGC content creator.
- Use this when the task needs judgment, examples, constraints, or a clear output format rather than a one-off prompt.
- Use this when you want to hand an AI assistant enough context to produce a usable marketing artifact.

## When Not To Use This
- Do not use this when you only need a quick factual answer.
- Do not use this when the work depends on private data you cannot share with the assistant.
- Do not use this as a replacement for legal, compliance, financial, or medical review.

## What You Need Before Starting
- The goal or business outcome you want.
- The audience, customer segment, or market context.
- Any source material the assistant should respect, such as notes, briefs, examples, URLs, or brand guidance.
- Constraints such as tone, length, channel, deadline, region, or approval requirements.
- A clear definition of what a good final answer should look like.

## Step-By-Step Workflow
1. State the job clearly: "Use the UGC content creator guide to help me with..."
2. Add context: audience, goal, offer, channel, source material, and constraints.
3. Ask the assistant to identify missing inputs before producing the final output.
4. Have the assistant follow the skill-specific guidance below.
5. Review the result against the final checklist and ask for revisions where needed.

## Skill-Specific Guidance
- Creating TikTok, Instagram Reels, or YouTube Shorts content
- Developing video hooks that stop the scroll
- Writing scripts for short-form video
- Following platform-native best practices
- Identifying content that can scale to paid ads
- Building a content calendar for consistent posting
- Analyzing what's working and doubling down
- Watch time (people finishing your video)
- **Lighting**: Natural light or ring light (avoid overhead harsh light)
- **Framing**: Vertical 9:16 aspect ratio
- **Background**: Clean, not distracting, or relevant to topic
- **Audio**: Use phone mic or lavalier (clear > professional)

## Decision Points And Nuance
The original skill emphasizes: When to Use, Core Philosophy, Workflow, Step 1: Hook Ideation (10 hooks minimum), Hook Ideas: [Your Topic], Step 2: Script Structure (Hook → Problem → Solution → CTA), Video Script: [Working Title], Step 3: Filming Best Practices, Step 4: Editing Workflow, Step 5: Publishing & Optimization.

Use these questions to steer the work:
- What is the intended audience or buyer?
- What source material must be preserved?
- What should the assistant optimize for: clarity, persuasion, accuracy, speed, creativity, or conversion?
- What examples represent the desired quality bar?
- What should the assistant avoid?

## Common Mistakes
- "The $[X] mistake I made so you don't have to"
- **Lighting**: Natural light or ring light (avoid overhead harsh light)
- Native captions (auto-generated, don't burn in)
- **CTA**: "Save this so you don't make my mistake"

## Copy-And-Paste Prompt
```text
Use the UGC content creator human guide.

My goal:
[Describe the business outcome]

Audience:
[Describe who this is for]

Context and source material:
[Paste notes, examples, links, or existing copy]

Constraints:
[Tone, length, channel, timeline, must-include items, must-avoid items]

Before producing the final output, ask me for any missing information that would materially improve the result.
```

## Final Checklist
- [ ] The output matches the original goal.
- [ ] The audience and context are reflected in the answer.
- [ ] Important constraints and source material were preserved.
- [ ] The assistant made the relevant decisions explicit.
- [ ] The final artifact is ready to use, review, or hand to the next person.

## Source
This guide was generated from the sunnypatneedi/claude-starter-kit skill entry for `ugc-content-creator`.

## Source Skill Notes
These notes preserve the nuance from the original skill. Use them as supporting reference when the workflow above feels too generic.

# UGC Content Creator

Comprehensive workflow for creating short-form video content (15-60 seconds) that performs organically and scales to paid ads.

## When to Use

- Creating TikTok, Instagram Reels, or YouTube Shorts content
- Developing video hooks that stop the scroll
- Writing scripts for short-form video
- Following platform-native best practices
- Identifying content that can scale to paid ads
- Building a content calendar for consistent posting
- Analyzing what's working and doubling down

## Core Philosophy

```
AUTHENTICITY > POLISH
├── Real scenarios beat studio setups
├── Phone footage feels native
├── Imperfect = relatable
└── Story > production value
```

**The Algorithm Rewards:**
- Watch time (people finishing your video)
- Shares (strongest signal)
- Saves (intent signal)
- Comments (engagement depth)

---

## Workflow

### Step 1: Hook Ideation (10 hooks minimum)

Generate 10+ hook concepts before filming anything.

**Hook Types:**

**Pain Point Hooks**
```
- "Stop doing [mistake] if you want [result]"
- "Why does no one talk about [problem]?"
- "I wish someone told me this sooner"
```

**Curiosity Hooks**
```
- "The [unexpected thing] that changed everything"
- "I tried [thing] for [time]. Here's what happened."
- "The reason [cause] is why [problem]"
```

**Authority Hooks**
```
- "As a [role], here's what people get wrong"
- "After [X years/customers], this is the #1 thing"
- "[Expert] does this and no one notices"
```

**Trend Hooks**
```
- [Trending sound] + [your topic twist]
- "POV: You finally [solved problem]"
- "Things that just make sense: [solution]"
```

**Example Hook Bank:**
```markdown
## Hook Ideas: [Your Topic]

1. "Nobody talks about this part of [topic]..."
2. "I was today years old when I learned [fact]"
3. "Stop scrolling if you [target audience]"
4. "Here's what [expert type] won't tell you about [topic]"
5. "Wait... did that just happen?" [action in progress]
6. "The $[X] mistake I made so you don't have to"
7. "This took me from [before] to [after] in [timeframe]"
8. "POV: You finally figured out [solution]"