# Israeli social content Human Guide

## What This Is For
Choose platforms based on audience and goals. It gives the agent a clearer input/output frame for social content: what context to ask for, what decisions to make, and what usable artifact to return.

Use this as a human-readable version of the Israeli social content agent skill. It is meant for marketers, operators, founders, and other non-coders who want the workflow without reading agent-specific implementation instructions.

## When To Use This
- Use this when you need a repeatable process for israeli social content.
- Use this when the task needs judgment, examples, constraints, or a clear output format rather than a one-off prompt.
- Use this when you want to hand an AI assistant enough context to produce a usable marketing artifact.

## When Not To Use This
- Do not use this when you only need a quick factual answer.
- Do not use this when the work depends on private data you cannot share with the assistant.
- Do not use this as a replacement for legal, compliance, financial, or medical review.

## What You Need Before Starting
- The goal or business outcome you want.
- The audience, customer segment, or market context.
- Any source material the assistant should respect, such as notes, briefs, examples, URLs, or brand guidance.
- Constraints such as tone, length, channel, deadline, region, or approval requirements.
- A clear definition of what a good final answer should look like.

## Step-By-Step Workflow
1. State the job clearly: "Use the Israeli social content guide to help me with..."
2. Add context: audience, goal, offer, channel, source material, and constraints.
3. Ask the assistant to identify missing inputs before producing the final output.
4. Have the assistant follow the skill-specific guidance below.
5. Review the result against the final checklist and ask for revisions where needed.

## Skill-Specific Guidance
- B2C local business (restaurant, salon, shop) -> Facebook groups + Instagram
- B2B / tech startup -> LinkedIn + Facebook professional groups
- Targeting under-30 audience -> TikTok + Instagram Reels
- Community building -> Facebook groups (still the #1 discovery channel in Israel)
- **Hook first.** The first line determines whether users stop scrolling. Lead with a bold claim, question, or personal story.
- **Use contractions naturally.** Write "אני לא" not "אינני". Write "יש לי" not "ברשותי".
- **Paragraph breaks for mobile.** 70%+ of Israeli social traffic is mobile. One idea per paragraph, blank lines between.
- **Dugri tone wins.** Israeli audiences respond to direct, honest, personal content. Corporate-polished copy underperforms consistently.
- **Bilingual when relevant.** Tech and business terms stay in English (SaaS, ROI, B2B). Do not transliterate.
- **Toggle the platform's "AI-generated" / "Made with AI" label** when you publish AI visuals or audio, especially anything photorealistic.
- Expect an automatic "AI Info" label if your file carries C2PA provenance metadata (most AI image and video tools now embed it).
- Repeated non-disclosure of realistic AI content can get posts demoted, ads rejected, or the account restricted.

## Decision Points And Nuance
The original skill emphasizes: Instructions, Step 1: Identify the Platform Mix, Step 2: Write Hebrew Social Copy, Step 2b: Disclose AI-Generated Content (2026), Step 3: Apply Platform-Specific Strategy, Step 3b: Format Specs for Vertical Video and Overlays, Step 3c: RTL Caption Formatting (Hebrew, English, Emoji, Hashtags), Step 4: Build Hashtag Strategy, Step 5: Schedule Around Israeli Calendar, Examples.

Use these questions to steer the work:
- What is the intended audience or buyer?
- What source material must be preserved?
- What should the assistant optimize for: clarity, persuasion, accuracy, speed, creativity, or conversion?
- What examples represent the desired quality bar?
- What should the assistant avoid?

## Common Mistakes
- **Bilingual when relevant.** Tech and business terms stay in English (SaaS, ROI, B2B). Do not transliterate.
- Lightly stylized graphics, text overlays, and obvious illustrations generally do not need a label; realistic depictions of people, voices, or events do. Verify the current Meta and TikTok policies before a campaign.
- Start every Hebrew line with a Hebrew letter. Never lead a line with an English word, a number, an emoji, or a hashtag.
- **Holidays to avoid commercial content:** Yom Kippur (total blackout), Yom HaZikaron (memorial day)
- **Hebrew-calendar dates shift every Gregorian year.** Do not hardcode a fixed date for any Jewish holiday. Pull the current year's dates from a Hebrew-calendar source (for example Hebcal) when you build a schedule.
- Hebrew social copy must use spoken Hebrew (ivrit meduberet), not formal written Hebrew. Agents often produce overly formal Hebrew that feels robotic to Israeli audiences.
- Hebrew hashtags must not contain underscores or spaces. The correct format is #סטארטאפישראלי not #סטארטאפ_ישראלי. Agents may apply English hashtag formatting conventions.
- Solution: Avoid posting Friday afternoon through Saturday evening. Schedule important content for Sunday morning (start of Israeli work week) for maximum reach.

## Copy-And-Paste Prompt
```text
Use the Israeli social content human guide.

My goal:
[Describe the business outcome]

Audience:
[Describe who this is for]

Context and source material:
[Paste notes, examples, links, or existing copy]

Constraints:
[Tone, length, channel, timeline, must-include items, must-avoid items]

Before producing the final output, ask me for any missing information that would materially improve the result.
```

## Final Checklist
- [ ] The output matches the original goal.
- [ ] The audience and context are reflected in the answer.
- [ ] Important constraints and source material were preserved.
- [ ] The assistant made the relevant decisions explicit.
- [ ] The final artifact is ready to use, review, or hand to the next person.

## Source
This guide was generated from the skills-il/marketing-growth skill entry for `israeli-social-content`.

## Source Skill Notes
These notes preserve the nuance from the original skill. Use them as supporting reference when the workflow above feels too generic.

# Israeli Social Content

## Instructions

### Step 1: Identify the Platform Mix

Choose platforms based on audience and goals. Israeli platform landscape (DataReportal Digital 2026, figures for late 2025):

| Platform | Users (IL) | Primary Age | Best For |
|----------|-----------|-------------|----------|
| Facebook | ~5.05M ad reach (~7.6M all-ages, NapoleonCat) | 25-55 | Community, groups, local discovery |
| Instagram | ~5M | 18-35 | Visual brands, Reels, lifestyle |
| TikTok | ~4.49M (18+) | 16-30 | Viral reach, younger audiences |
| LinkedIn | ~3.1M | 25-55 | B2B, tech, hiring |

Methodology notes: the Facebook, Instagram, and TikTok figures are DataReportal Digital 2026 ad-reach numbers (TikTok's is the 18+ figure), so some under-18 users are excluded and true totals are higher. The ~7.6M Facebook figure is NapoleonCat's all-ages count (a different methodology), shown for context. LinkedIn counts registered members, not monthly active users. For raw scale, YouTube is actually Israel's largest platform (~7M); Facebook (~5.05M) and Instagram (~5M) are roughly tied. Treat all as directional and re-verify against the current DataReportal Israel report before quoting a number to a client.

Decision criteria:
- B2C local business (restaurant, salon, shop) -> Facebook groups + Instagram
- B2B / tech startup -> LinkedIn + Facebook professional groups
- Targeting under-30 audience -> TikTok + Instagram Reels
- Community building -> Facebook groups (still the #1 discovery channel in Israel)

### Step 2: Write Hebrew Social Copy

Write in spoken Hebrew (ivrit meduberet), not formal written Hebrew. Key rules:

1. **Hook first.** The first line determines whether users stop scrolling. Lead with a bold claim, question, or personal story.
2. **Use contractions naturally.** Write "אני לא" not "אינני". Write "יש לי" not "ברשותי".
3. **Paragraph breaks for mobile.** 70%+ of Israeli social traffic is mobile. One idea per paragraph, blank lines between.
4. **Dugri tone wins.** Israeli audiences respond to direct, honest, personal content. Corporate-polished copy underperforms consistently.
5. **Bilingual when relevant.** Tech and business terms stay in English (SaaS, ROI, B2B). Do not transliterate.

### Step 2b: Disclose AI-Generated Content (2026)

If you use AI to generate or substantially alter visuals or audio (images, video, voiceover), both Meta (Facebook/Instagram/Threads) and TikTok require disclosure in 2026, and both auto-detect and label realistic AI media via C2PA Content Credentials whether or not you self-disclose:

1. **Toggle the platform's "AI-generated" / "Made with AI" label** when you publish AI visuals or audio, especially anything photorealistic.
2. Expect an automatic "AI Info" label if your file carries C2PA provenance metadata (most AI image and video tools now embed it).
3. Repeated non-disclosure of realistic AI content can get posts demoted, ads rejected, or the account restricted.
4. Lightly stylized graphics, text overlays, and obvious illustrations generally do not need a label; realistic depictions of people, voices, or events do. Verify the current Meta and TikTok policies before a campaign.

### Step 3: Apply Platform-Specific Strategy

**Facebook:** Groups are the primary channel. Post types that perform: personal stories, hot takes, advice requests, polls. Page-only strategies underperform. Identify and join relevant groups (city, professional, interest-based).

**Instagram:** Reels still lead organic reach, but in 2026 the dominant ranking signals are watch time and "sends" (DM shares per reach), with likes downgraded, so make content worth sending to a friend. Carousels now edge out Reels on engagement rate, use them for educational, save-worthy content. Hebrew captions with line breaks. Stories for daily engagement (polls, Q&A, behind-the-scenes). Use Hebrew text overlays on visuals.

**TikTok:** Hebrew audio performs significantly better than English audio for Israeli audiences. The algorithm rewards retention, not raw length: roughly 21-34 seconds works for entertainment and 60-90 seconds for informative or search-driven content, so match length to intent rather than always cutting to 15-60 seconds. Trends move fast, localize global trends with Israeli context. Duets and Stitches drive engagement.

**LinkedIn:** Israeli tech ecosystem content performs exceptionally. Mix: industry insights (40%), company culture (30%), product (20%), hiring (10%). Hebrew posts get higher engagement from Israeli audience but English extends global reach.

### Step 3b: Format Specs for Vertical Video and Overlays

Current specs for Reels and TikTok (verify against the platform docs in Reference Links before a production handoff):

- **Reels and TikTok video:** 1080 x 1920 px, 9:16 aspect ratio, MP4 (H.264). This fills a phone screen edge to edge.
- **Hebrew text overlays:** keep them inside the central safe zone. The bottom ~20% of the frame is covered by the caption, audio credit, and interaction buttons, and the top ~10% by the platform UI, so do not place Hebrew copy there. Center Hebrew text horizontally so RTL alignment does not collide with the right-side action rail.
- **TikTok caption:** the field allows up to 4,000 characters (it includes hashtags and mentions), but only roughly the first 80-100 characters show before truncation, so front-load the Hebrew hook.
- **Instagram caption:** up to 2,200 characters. Instagram allows up to 30 hashtags but recommends a small targeted set (3-5 is the practical sweet spot, see Step 4).

### Step 3c: RTL Caption Formatting (Hebrew, English, Emoji, Hashtags)

This is the most common Israel-specific technical failure. A caption that mixes Hebrew, English words, emoji, and Latin-script hashtags often flips reading direction mid-line, and punctuation (a period, comma, or `!`) lands on the wrong side of the line.

The failure mode: the first strong-directional character in a line decides the base direction. If a Hebrew caption opens with an English word, a digit, an emoji, or a `#hashtag`, the line renders left-to-right and the Hebrew looks broken. Trailing punctuation after a Hebrew clause can jump to the left edge.

The fix:
- Start every Hebrew line with a Hebrew letter. Never lead a line with an English word, a number, an emoji, or a hashtag.
- Put Latin-script hashtags and mentions on their own lines at the end of the caption, not inline inside Hebrew sentences.
- For an unavoidable inline English term or number inside a Hebrew sentence, wrap it with directional marks: a Right-to-Left Mark (RLM, U+200F) before and after the foreign run keeps the surrounding Hebrew base direction. A Left-to-Right Mark (LRM, U+200E) does the inverse inside English text.
- Keep punctuation tight against the Hebrew word it belongs to; if it still jumps, add an RLM right after the punctuation.
- Test the caption in the actual app composer (not just a desktop editor) before publishing, on both iOS and Android.

### Step 4: Build Hashtag Strategy

Hebrew hashtag rules:
- No underscores: #סטארטאפישראלי (correct) not #סטארטאפ_ישראלי (wrong)
- No spaces (Hebrew words concatenate naturally)
- Mix 2-3 popular tags + 2-3 niche tags per post