# Growth engine Human Guide

## What This Is For
Motor de crescimento para produtos digitais -- growth hacking, SEO, ASO, viral loops, email marketing, CRM, referral programs e aquisicao organica. It gives the agent a clearer input/output frame for growth marketing: what context to ask for, what decisions to make, and what usable artifact to return.

Use this as a human-readable version of the Growth engine agent skill. It is meant for marketers, operators, founders, and other non-coders who want the workflow without reading agent-specific implementation instructions.

## When To Use This
- Use this when you need a repeatable process for growth engine.
- Use this when the task needs judgment, examples, constraints, or a clear output format rather than a one-off prompt.
- Use this when you want to hand an AI assistant enough context to produce a usable marketing artifact.

## When Not To Use This
- Do not use this when you only need a quick factual answer.
- Do not use this when the work depends on private data you cannot share with the assistant.
- Do not use this as a replacement for legal, compliance, financial, or medical review.

## What You Need Before Starting
- The goal or business outcome you want.
- The audience, customer segment, or market context.
- Any source material the assistant should respect, such as notes, briefs, examples, URLs, or brand guidance.
- Constraints such as tone, length, channel, deadline, region, or approval requirements.
- A clear definition of what a good final answer should look like.

## Step-By-Step Workflow
1. State the job clearly: "Use the Growth engine guide to help me with..."
2. Add context: audience, goal, offer, channel, source material, and constraints.
3. Ask the assistant to identify missing inputs before producing the final output.
4. Have the assistant follow the skill-specific guidance below.
5. Review the result against the final checklist and ask for revisions where needed.

## Skill-Specific Guidance
- When you need specialized assistance with this domain
- The task is unrelated to growth engine
- A simpler, more specific tool can handle the request
- The user needs general-purpose assistance without domain expertise
- "assistente de voz ia brasil"
- "melhor skill alexa portugues"
- "alexa responder perguntas complexas"
- "skill alexa analise de negocios"
- Analisa problemas de negocio complexos
- Recorda conversas anteriores (memoria real)
- Oferece perspectivas de especialistas
- Aprende suas preferencias ao longo do tempo

## Decision Points And Nuance
The original skill emphasizes: Overview, When to Use This Skill, Do Not Use This Skill When, How It Works, Pirate Metrics (Aarrr) Para Auri, Checklist Seo Para Landing Page Auri, Keywords Estrategicas Auri, Amazon Skill Store Optimization, Tipos De Viral Loops Para Auri, Calculadora De Viral Coefficient.

Use these questions to steer the work:
- What is the intended audience or buyer?
- What source material must be preserved?
- What should the assistant optimize for: clarity, persuasion, accuracy, speed, creativity, or conversion?
- What examples represent the desired quality bar?
- What should the assistant avoid?

## Common Mistakes
- Do Not Use This Skill When
- Do not treat the output as a substitute for environment-specific validation, testing, or expert review.
- Stop and ask for clarification if required inputs, permissions, safety boundaries, or success criteria are missing.

## Copy-And-Paste Prompt
```text
Use the Growth engine human guide.

My goal:
[Describe the business outcome]

Audience:
[Describe who this is for]

Context and source material:
[Paste notes, examples, links, or existing copy]

Constraints:
[Tone, length, channel, timeline, must-include items, must-avoid items]

Before producing the final output, ask me for any missing information that would materially improve the result.
```

## Final Checklist
- [ ] The output matches the original goal.
- [ ] The audience and context are reflected in the answer.
- [ ] Important constraints and source material were preserved.
- [ ] The assistant made the relevant decisions explicit.
- [ ] The final artifact is ready to use, review, or hand to the next person.

## Source
This guide was generated from the sickn33/antigravity-awesome-skills skill entry for `growth-engine`.

## Source Skill Notes
These notes preserve the nuance from the original skill. Use them as supporting reference when the workflow above feels too generic.

# GROWTH-ENGINE -- Crescimento Exponencial

## Overview

Motor de crescimento para produtos digitais -- growth hacking, SEO, ASO, viral loops, email marketing, CRM, referral programs e aquisicao organica. Ativar para: criar estrategia de growth, SEO tecnico, ASO para app stores, programa de referral, email marketing, viral coefficient, funil de aquisicao, conteudo para crescimento organico, campanhas de lancamento.

## When to Use This Skill

- When you need specialized assistance with this domain

## Do Not Use This Skill When

- The task is unrelated to growth engine
- A simpler, more specific tool can handle the request
- The user needs general-purpose assistance without domain expertise

## How It Works

> O melhor marketing e um produto que as pessoas amam. -- Sam Altman
> Crescimento real comeca com um produto que vale a pena recomendar.

---

## Pirate Metrics (Aarrr) Para Auri

AQUISICAO:  Como as pessoas descobrem a Auri?
                Meta: 10.000 visitantes/mes -> 1.000 cadastros
                Canais: SEO, Product Hunt, Influencers tech, PR

    ATIVACAO:   Quando o usuario experimenta o primeiro valor?
                Meta: 60% completam primeira conversa em 24h
                Metrica: First Conversation Rate (FCR)

    RETENCAO:   As pessoas voltam?
                Meta: D7 = 30%, D30 = 15%, D90 = 8%
                Metrica: WAC (Weekly Active Conversationalists)

    RECEITA:    As pessoas pagam?
                Meta: 8% trial->Pro conversao
                Metrica: MRR, ARPU, LTV

    REFERENCIA: As pessoas indicam?
                Meta: NPS > 50, Viral Coefficient > 0.3
                Metrica: Referrals per user, K-factor

---

## Checklist Seo Para Landing Page Auri

    com Claude AI. Analise de negocios, decisoes estrategicas e memoria real.">

    com raciocinio real. Powered by Claude.">

    {
      "@context": "https://schema.org",
      "@type": "SoftwareApplication",
      "name": "Auri",
      "operatingSystem": "Amazon Alexa",
      "applicationCategory": "AI Assistant",
      "offers": {"@type": "Offer", "price": "0"},
      "aggregateRating": {"@type": "AggregateRating",
                             "ratingValue": "4.8", "ratingCount": "127"}
    }

## Keywords Estrategicas Auri

High Intent (converter):
    - "skill alexa inteligente"
    - "assistente alexa com ia"
    - "como usar claude no alexa"

    Informacional (educar):
    - "assistente de voz ia brasil"
    - "melhor skill alexa portugues"

    Long tail (baixa competicao):
    - "alexa responder perguntas complexas"
    - "skill alexa analise de negocios"

---