# Landing page generator Human Guide

## What This Is For
Generates high-converting Next.js/React landing pages with Tailwind CSS. It gives the agent a clearer input/output frame for conversion optimization: what context to ask for, what decisions to make, and what usable artifact to return.

Use this as a human-readable version of the Landing page generator agent skill. It is meant for marketers, operators, founders, and other non-coders who want the workflow without reading agent-specific implementation instructions.

## When To Use This
- Use this when you need a repeatable process for landing page generator.
- Use this when the task needs judgment, examples, constraints, or a clear output format rather than a one-off prompt.
- Use this when you want to hand an AI assistant enough context to produce a usable marketing artifact.

## When Not To Use This
- Do not use this when you only need a quick factual answer.
- Do not use this when the work depends on private data you cannot share with the assistant.
- Do not use this as a replacement for legal, compliance, financial, or medical review.

## What You Need Before Starting
- The goal or business outcome you want.
- The audience, customer segment, or market context.
- Any source material the assistant should respect, such as notes, briefs, examples, URLs, or brand guidance.
- Constraints such as tone, length, channel, deadline, region, or approval requirements.
- A clear definition of what a good final answer should look like.

## Step-By-Step Workflow
1. State the job clearly: "Use the Landing page generator guide to help me with..."
2. Add context: audience, goal, offer, channel, source material, and constraints.
3. Ask the assistant to identify missing inputs before producing the final output.
4. Have the assistant follow the skill-specific guidance below.
5. Review the result against the final checklist and ask for revisions where needed.

## Skill-Specific Guidance
- You need to generate a marketing landing page in Next.js or React.
- The task involves conversion-focused page structure, section variants, Tailwind styling, or SEO-aware copy.
- You want complete landing-page output from a product description rather than isolated UI fragments.
- 5 hero section variants (centered, split, gradient, video-bg, minimal)
- Feature sections (grid, alternating, cards with icons)
- Pricing tables (2–4 tiers with feature lists and toggle)
- FAQ accordion with schema markup
- Testimonials (grid, carousel, single-quote)
- CTA sections (banner, full-page, inline)
- Footer (simple, mega, minimal)
- 4 design styles with Tailwind class sets
- **Gather inputs** — collect product name, tagline, audience, pain point, key benefit, pricing tiers, design style, and copy framework using the trigger format below. Ask only for missing fields.

## Decision Points And Nuance
The original skill emphasizes: When to Use, Core Capabilities, Generation Workflow, Triggering This Skill, Design Style Reference, Copy Frameworks, Representative Component: Hero (Centered Gradient — Dark SaaS), Other Section Patterns, Feature Section (Alternating), Pricing Table.

Use these questions to steer the work:
- What is the intended audience or buyer?
- What source material must be preserved?
- What should the assistant optimize for: clarity, persuasion, accuracy, speed, creativity, or conversion?
- What examples represent the desired quality bar?
- What should the assistant avoid?

## Common Mistakes
- Sub: What happens if they don't fix it
- <p className="mt-4 text-sm text-gray-500">No credit card required · 14-day free trial</p>
- > **Validation step:** Before outputting final code, verify every checklist item above is satisfied. Fix any gaps inline — do not skip items.
- Do not treat the output as a substitute for environment-specific validation, testing, or expert review.
- Stop and ask for clarification if required inputs, permissions, safety boundaries, or success criteria are missing.
- > **Action:** "Start Your Free 14-Day Trial — No Credit Card Required"
- Reduce friction: "No credit card required," "Set up in 2 minutes"
- Micro-copy below button to reduce anxiety ("No credit card required")

## Copy-And-Paste Prompt
```text
Use the Landing page generator human guide.

My goal:
[Describe the business outcome]

Audience:
[Describe who this is for]

Context and source material:
[Paste notes, examples, links, or existing copy]

Constraints:
[Tone, length, channel, timeline, must-include items, must-avoid items]

Before producing the final output, ask me for any missing information that would materially improve the result.
```

## Final Checklist
- [ ] The output matches the original goal.
- [ ] The audience and context are reflected in the answer.
- [ ] Important constraints and source material were preserved.
- [ ] The assistant made the relevant decisions explicit.
- [ ] The final artifact is ready to use, review, or hand to the next person.

## Source
This guide was generated from the sickn33/agentic-awesome-skills skill entry for `landing-page-generator`.

## Source Skill Notes
These notes preserve the nuance from the original skill. Use them as supporting reference when the workflow above feels too generic.

# Landing Page Generator

Generate high-converting landing pages from a product description. Output complete Next.js/React components with multiple section variants, proven copy frameworks, SEO optimization, and performance-first patterns. Not lorem ipsum — actual copy that converts.

**Target:** LCP < 1s · CLS < 0.1 · FID < 100ms  
**Output:** TSX components + Tailwind styles + SEO meta + copy variants

## When to Use
- You need to generate a marketing landing page in Next.js or React.
- The task involves conversion-focused page structure, section variants, Tailwind styling, or SEO-aware copy.
- You want complete landing-page output from a product description rather than isolated UI fragments.

## Core Capabilities

- 5 hero section variants (centered, split, gradient, video-bg, minimal)
- Feature sections (grid, alternating, cards with icons)
- Pricing tables (2–4 tiers with feature lists and toggle)
- FAQ accordion with schema markup
- Testimonials (grid, carousel, single-quote)
- CTA sections (banner, full-page, inline)
- Footer (simple, mega, minimal)
- 4 design styles with Tailwind class sets

---

## Generation Workflow

Follow these steps in order for every landing page request:

1. **Gather inputs** — collect product name, tagline, audience, pain point, key benefit, pricing tiers, design style, and copy framework using the trigger format below. Ask only for missing fields.
2. **Analyze brand voice** (recommended) — if the user has existing brand content (website copy, blog posts, marketing materials), run it through `marketing-skill/content-production/scripts/brand_voice_analyzer.py` to get a voice profile (formality, tone, perspective). Use the profile to inform design style and copy framework selection:
   - formal + professional → **enterprise** style, **AIDA** framework
   - casual + friendly → **bold-startup** style, **BAB** framework
   - professional + authoritative → **dark-saas** style, **PAS** framework
   - casual + conversational → **clean-minimal** style, **BAB** framework
3. **Select design style** — map the user's choice (or infer from brand voice analysis) to one of the four Tailwind class sets in the Design Style Reference.
4. **Apply copy framework** — write all headline and body copy using the chosen framework (PAS / AIDA / BAB) before generating components. Match the voice profile's formality and tone throughout.
5. **Generate sections in order** — Hero → Features → Pricing → FAQ → Testimonials → CTA → Footer. Skip sections not relevant to the product.
6. **Validate against SEO checklist** — run through every item in the SEO Checklist before outputting final code. Fix any gaps inline.
7. **Output final components** — deliver complete, copy-paste-ready TSX files with all Tailwind classes, SEO meta, and structured data included.

---

## Triggering This Skill

```
Product: [name]
Tagline: [one sentence value prop]
Target audience: [who they are]
Key pain point: [what problem you solve]
Key benefit: [primary outcome]
Pricing tiers: [free/pro/enterprise or describe]
Design style: dark-saas | clean-minimal | bold-startup | enterprise
Copy framework: PAS | AIDA | BAB
```

---

## Design Style Reference

| Style | Background | Accent | Cards | CTA Button |
|---|---|---|---|---|
| **Dark SaaS** | `bg-gray-950 text-white` | `violet-500/400` | `bg-gray-900 border border-gray-800` | `bg-violet-600 hover:bg-violet-500` |
| **Clean Minimal** | `bg-white text-gray-900` | `blue-600` | `bg-gray-50 border border-gray-200 rounded-2xl` | `bg-blue-600 hover:bg-blue-700` |
| **Bold Startup** | `bg-white text-gray-900` | `orange-500` | `shadow-xl rounded-3xl` | `bg-orange-500 hover:bg-orange-600 text-white` |
| **Enterprise** | `bg-slate-50 text-slate-900` | `slate-700` | `bg-white border border-slate-200 shadow-sm` | `bg-slate-900 hover:bg-slate-800 text-white` |

> **Bold Startup** headings: add `font-black tracking-tight` to all `<h1>`/`<h2>` elements.

---

## Copy Frameworks

**PAS (Problem → Agitate → Solution)**
- H1: Painful state they're in
- Sub: What happens if they don't fix it
- CTA: What you offer
- *Example — H1:* "Your team wastes 3 hours a day on manual reporting" / *Sub:* "Every hour spent on spreadsheets is an hour not closing deals. Your competitors are already automated." / *CTA:* "Automate your reports in 10 minutes →"

**AIDA (Attention → Interest → Desire → Action)**