# Coldiq messaging templates Human Guide

## What This Is For
Creates cold outbound messaging templates for prospecting, follow-up, objection handling, and campaign personalization. It gives the agent a clearer input/output frame for coldiq messaging templates: what context to ask for, what decisions to make, and what usable artifact to return.

Use this as a human-readable version of the Coldiq messaging templates agent skill. It is meant for marketers, operators, founders, and other non-coders who want the workflow without reading agent-specific implementation instructions.

## When To Use This
- Use this when you need a repeatable process for coldiq messaging templates.
- Use this when the task needs judgment, examples, constraints, or a clear output format rather than a one-off prompt.
- Use this when you want to hand an AI assistant enough context to produce a usable marketing artifact.

## When Not To Use This
- Do not use this when you only need a quick factual answer.
- Do not use this when the work depends on private data you cannot share with the assistant.
- Do not use this as a replacement for legal, compliance, financial, or medical review.

## What You Need Before Starting
- The goal or business outcome you want.
- The audience, customer segment, or market context.
- Any source material the assistant should respect, such as notes, briefs, examples, URLs, or brand guidance.
- Constraints such as tone, length, channel, deadline, region, or approval requirements.
- A clear definition of what a good final answer should look like.

## Step-By-Step Workflow
1. State the job clearly: "Use the Coldiq messaging templates guide to help me with..."
2. Add context: audience, goal, offer, channel, source material, and constraints.
3. Ask the assistant to identify missing inputs before producing the final output.
4. Have the assistant follow the skill-specific guidance below.
5. Review the result against the final checklist and ask for revisions where needed.

## Skill-Specific Guidance
- Frame the work around coldiq messaging templates and ask for the context needed to do it well.
- Turn vague preferences into explicit choices before drafting the final output.
- Ask for a concrete deliverable, not just general advice.

## Decision Points And Nuance
The original skill emphasizes: Ask Before Pitch (Will Allred), Not Too Different Persona, Upfront Value (Jordan Crawford), Leverage Content in Outbound (Ethan Parker), "Why Are You Paying?" (Leif Bisping), Case Study Reference, Combines with, Example prompts.

Use these questions to steer the work:
- What is the intended audience or buyer?
- What source material must be preserved?
- What should the assistant optimize for: clarity, persuasion, accuracy, speed, creativity, or conversion?
- What examples represent the desired quality bar?
- What should the assistant avoid?

## Common Mistakes
- Starting without a clear audience or goal.
- Asking for a final artifact before sharing examples or constraints.
- Accepting a generic first draft without checking it against the intended use.

## Copy-And-Paste Prompt
```text
Use the Coldiq messaging templates human guide.

My goal:
[Describe the business outcome]

Audience:
[Describe who this is for]

Context and source material:
[Paste notes, examples, links, or existing copy]

Constraints:
[Tone, length, channel, timeline, must-include items, must-avoid items]

Before producing the final output, ask me for any missing information that would materially improve the result.
```

## Final Checklist
- [ ] The output matches the original goal.
- [ ] The audience and context are reflected in the answer.
- [ ] Important constraints and source material were preserved.
- [ ] The assistant made the relevant decisions explicit.
- [ ] The final artifact is ready to use, review, or hand to the next person.

## Source
This guide was generated from the sachacoldiq/coldiq-s-gtm-skills skill entry for `coldiq-messaging-templates`.

## Source Skill Notes
These notes preserve the nuance from the original skill. Use them as supporting reference when the workflow above feels too generic.

# ColdIQ Messaging Templates

## 1. Ask Before Pitch (Will Allred)

```
Open-ended question → Trigger/observation → How product solves → PS relevance
```

**Example:**
```
How are you currently handling [challenge]?

Noticed [trigger/observation about their company].

We help companies like yours [solution].

PS - Relevant because [specific trigger]
```

---

## 2. Not Too Different Persona

```
"I work with [similar ICP], they struggle with [problem]..."
```

**Example:**
```
I work with B2B SaaS companies doing $2-5M ARR.

They usually struggle with pipeline predictability.

Is that something you're dealing with at {{company}}?
```

---

## 3. Upfront Value (Jordan Crawford)

```
"Here's [value offering], hope it was helpful..."
```

**Example:**
```
Here's a quick breakdown of your top 3 competitors' outbound strategies.

Hope it's useful.

If you want, I can share how we'd approach it differently for {{company}}.
```

---

## 4. Leverage Content in Outbound (Ethan Parker)

```
"We've compiled [content] on [how it helps]. Can I send it over?
PS - Relevant because [trigger]"
```

**Example:**
```
We've compiled a playbook on signal-based outbound for B2B SaaS.

Can I send it over?

PS - Relevant because I saw you're hiring SDRs.
```

---

## 5. "Why Are You Paying?" (Leif Bisping)

```
Set stage with life situation → Obvious choice → Compare to prospect's current solution
```

**Example:**