# SEO & AEO amplifier Human Guide

## What This Is For
Use when the user says 'run an seo aeo audit', 'improve my search visibility', 'optimize my site for search engines', or wants the site cited by AI answer engines. It gives the agent a clearer input/output frame for search and SEO workflows: what context to ask for, what decisions to make, and what usable artifact to return.

Use this as a human-readable version of the SEO & AEO amplifier agent skill. It is meant for marketers, operators, founders, and other non-coders who want the workflow without reading agent-specific implementation instructions.

## When To Use This
- Use this when you need a repeatable process for SEO & AEO amplifier.
- Use this when the task needs judgment, examples, constraints, or a clear output format rather than a one-off prompt.
- Use this when you want to hand an AI assistant enough context to produce a usable marketing artifact.

## When Not To Use This
- Do not use this when you only need a quick factual answer.
- Do not use this when the work depends on private data you cannot share with the assistant.
- Do not use this as a replacement for legal, compliance, financial, or medical review.

## What You Need Before Starting
- The goal or business outcome you want.
- The audience, customer segment, or market context.
- Any source material the assistant should respect, such as notes, briefs, examples, URLs, or brand guidance.
- Constraints such as tone, length, channel, deadline, region, or approval requirements.
- A clear definition of what a good final answer should look like.

## Step-By-Step Workflow
1. State the job clearly: "Use the SEO & AEO amplifier guide to help me with..."
2. Add context: audience, goal, offer, channel, source material, and constraints.
3. Ask the assistant to identify missing inputs before producing the final output.
4. Have the assistant follow the skill-specific guidance below.
5. Review the result against the final checklist and ask for revisions where needed.

## Skill-Specific Guidance
- Missing or weak title tags and meta descriptions
- Poor heading structure (multiple H1s, skipped heading levels, non-descriptive headings)
- Missing image alt text across all media
- Thin content (pages under 300 words)
- Orphaned pages (no internal links pointing to them)
- Content that could answer questions but lacks FAQ schema
- Missing structured data (Article, HowTo, Product, Event, Video, Review)
- Content not optimized for featured snippets
- Missing table of contents on long-form content
- No clear Q&A structure for "People Also Ask" boxes
- Comprehensive SEO health score (0-100)
- Page-by-page opportunity analysis

## Decision Points And Nuance
The original skill emphasizes: What This Skill Does, Requirements, Trigger Phrase, Alternative Triggers, Execution Workflow, Phase 1: Comprehensive Audit, Phase 2: Ask for Confirmation, Phase 3: Auto-Fix on Duplicates (Only If Approved), Plugin Integration Behavior, Yoast SEO detected.

Use these questions to steer the work:
- What is the intended audience or buyer?
- What source material must be preserved?
- What should the assistant optimize for: clarity, persuasion, accuracy, speed, creativity, or conversion?
- What examples represent the desired quality bar?
- What should the assistant avoid?

## Common Mistakes
- All schema must be JSON-LD and valid structure-first (no fabricated claims).
- Never block user flow on telemetry failure.

## Copy-And-Paste Prompt
```text
Use the SEO & AEO amplifier human guide.

My goal:
[Describe the business outcome]

Audience:
[Describe who this is for]

Context and source material:
[Paste notes, examples, links, or existing copy]

Constraints:
[Tone, length, channel, timeline, must-include items, must-avoid items]

Before producing the final output, ask me for any missing information that would materially improve the result.
```

## Final Checklist
- [ ] The output matches the original goal.
- [ ] The audience and context are reflected in the answer.
- [ ] Important constraints and source material were preserved.
- [ ] The assistant made the relevant decisions explicit.
- [ ] The final artifact is ready to use, review, or hand to the next person.

## Source
This guide was generated from the respira-press/agent-skills-wordpress skill entry for `seo-aeo-amplifier`.

## Source Skill Notes
These notes preserve the nuance from the original skill. Use them as supporting reference when the workflow above feels too generic.

# SEO & AEO Amplifier

**Version:** 1.3.0
**Updated:** 2026-06-30
**Freshly updated:** v1.3.0 takes a snapshot with respira_get_snapshot before any edit so every change is one-click reversible, switches from full extract/inject to surgical respira_find_element + respira_update_element edits for meta titles, descriptions and H1s, applies schema and meta across many pages in a single safe pass with respira_batch_update, and wires respira_generate_activity_report into the "SEO work done -> client report" handoff. Also leans on the real SEO analysis tools (respira_analyze_seo, respira_analyze_aeo, respira_analyze_rankmath, respira_check_seo_issues, respira_check_structured_data) instead of hand-rolled scoring.

Comprehensive on-page SEO and Answer Engine Optimization (AEO) audit and auto-fix system for WordPress sites. Scans all content, detects issues, generates intelligent schema markup, and creates optimized duplicates for review.

## What This Skill Does

**Finds:**
- Missing or weak title tags and meta descriptions
- Poor heading structure (multiple H1s, skipped heading levels, non-descriptive headings)
- Missing image alt text across all media
- Thin content (pages under 300 words)
- Broken internal links
- Orphaned pages (no internal links pointing to them)
- Non-descriptive URL slugs
- Content that could answer questions but lacks FAQ schema
- Missing structured data (Article, HowTo, Product, Event, Video, Review)
- Content not optimized for featured snippets
- Missing table of contents on long-form content
- No clear Q&A structure for "People Also Ask" boxes

**Provides:**
- Comprehensive SEO health score (0-100)
- Page-by-page opportunity analysis
- Automated duplicate creation with all fixes applied
- Intelligent schema markup generation based on content type
- Before/after comparison for every fix
- Plugin-specific guidance (Yoast SEO, Rank Math, or plugin-agnostic)

**Generates Schema Markup:**
- Article schema (blog posts, news)
- FAQ schema (Q&A content detected)
- HowTo schema (tutorial/guide content)
- Product schema (WooCommerce products - requires WooCommerce add-on)
- Event schema (event content detected)
- Video schema (embedded videos detected)
- Review schema (review content detected)
- Breadcrumb schema (site navigation)
- Organization/Website schema (site-wide)

## Requirements

- Respira for WordPress plugin installed and connected
- MCP connection active (desktop or WebMCP)
- WooCommerce add-on (optional - for product schema)
- Read access to scan site, write access to create duplicates

## Trigger Phrase

- "amplify my seo and aeo"

## Alternative Triggers

- "optimize my site for search engines"
- "run seo aeo audit"
- "improve my search visibility"
- "scan for seo opportunities"

## Execution Workflow

### Phase 1: Comprehensive Audit

1. Verify Respira + MCP connection via `respira_get_site_context`. If unavailable, stop and show setup guidance.
2. Detect SEO plugin setup using `respira_list_plugins`:
   - Yoast SEO
   - Rank Math
   - No SEO plugin
3. Scan all published pages and posts:
   - `respira_list_pages`
   - `respira_list_posts`
4. For each content item, load content and metadata:
   - `respira_read_page` or `respira_read_post`
   - `respira_get_builder_info` when needed
5. Analyze on-page SEO. Prefer the real analysis tools over hand-rolled checks:
   - `respira_analyze_seo` for the on-page SEO pass (title, meta, headings, content depth, links)
   - `respira_check_seo_issues` for the prioritized issue list per page
   - `respira_analyze_rankmath` when Rank Math is detected (reads its score and recommendations)