# SEO/GEO optimization skill Human Guide

## What This Is For
SEO & GEO (Generative Engine Optimization) for websites. It gives the agent a clearer input/output frame for search and SEO workflows: what context to ask for, what decisions to make, and what usable artifact to return.

Use this as a human-readable version of the SEO/GEO optimization skill agent skill. It is meant for marketers, operators, founders, and other non-coders who want the workflow without reading agent-specific implementation instructions.

## When To Use This
- Use this when you need a repeatable process for SEO/GEO optimization skill.
- Use this when the task needs judgment, examples, constraints, or a clear output format rather than a one-off prompt.
- Use this when you want to hand an AI assistant enough context to produce a usable marketing artifact.

## When Not To Use This
- Do not use this when you only need a quick factual answer.
- Do not use this when the work depends on private data you cannot share with the assistant.
- Do not use this as a replacement for legal, compliance, financial, or medical review.

## What You Need Before Starting
- The goal or business outcome you want.
- The audience, customer segment, or market context.
- Any source material the assistant should respect, such as notes, briefs, examples, URLs, or brand guidance.
- Constraints such as tone, length, channel, deadline, region, or approval requirements.
- A clear definition of what a good final answer should look like.

## Step-By-Step Workflow
1. State the job clearly: "Use the SEO/GEO optimization skill guide to help me with..."
2. Add context: audience, goal, offer, channel, source material, and constraints.
3. Ask the assistant to identify missing inputs before producing the final output.
4. Have the assistant follow the skill-specific guidance below.
5. Review the result against the final checklist and ask for revisions where needed.

## Skill-Specific Guidance
- Search volume and difficulty
- Competitor keyword strategies
- Long-tail keyword opportunities
- International keyword conflicts (e.g., "OPC" = industrial automation in English markets)
- Use "answer-first" format (direct answer at top)
- Clear H1 > H2 > H3 hierarchy
- Bullet points and numbered lists
- Short paragraphs (2-3 sentences max)
- WebPage / Article for content pages
- Organization for about pages
- SoftwareApplication for tools/apps
- [ ] H1 contains primary keyword

## Decision Points And Nuance
The original skill emphasizes: Quick Reference, Workflow, Step 1: Website Audit, Step 2: Keyword Research, Step 3: GEO Optimization (AI Search Engines), Step 4: Traditional SEO Optimization, Step 5: Validate & Monitor, SEO/GEO Optimization Report, Current Status, Recommendations.

Use these questions to steer the work:
- What is the intended audience or buyer?
- What source material must be preserved?
- What should the assistant optimize for: clarity, persuasion, accuracy, speed, creativity, or conversion?
- What examples represent the desired quality bar?
- What should the assistant avoid?

## Common Mistakes
- **Key Insight:** AI search engines don't rank pages - they **cite sources**. Being cited is the new "ranking #1".
- **Use this for**: Verify sitemap structure and ensure all important pages are included for search engine discovery.
- | ~~Keyword Stuffing~~ | **-10%** | **AVOID - hurts visibility** |
- Ensure **Bing indexing** (required for citation)
- Avoid repetitive phrasing
- provide SEO services for all your SEO needs. SEO is important for SEO."
- | Domain | Best Methods | Avoid |
- As AI search engines become more prevalent, GEO will become as important as traditional SEO.

## Copy-And-Paste Prompt
```text
Use the SEO/GEO optimization skill human guide.

My goal:
[Describe the business outcome]

Audience:
[Describe who this is for]

Context and source material:
[Paste notes, examples, links, or existing copy]

Constraints:
[Tone, length, channel, timeline, must-include items, must-avoid items]

Before producing the final output, ask me for any missing information that would materially improve the result.
```

## Final Checklist
- [ ] The output matches the original goal.
- [ ] The audience and context are reflected in the answer.
- [ ] Important constraints and source material were preserved.
- [ ] The assistant made the relevant decisions explicit.
- [ ] The final artifact is ready to use, review, or hand to the next person.

## Source
This guide was generated from the resciencelab/opc-skills skill entry for `seo-geo`.

## Source Skill Notes
These notes preserve the nuance from the original skill. Use them as supporting reference when the workflow above feels too generic.

# SEO/GEO Optimization Skill

Comprehensive SEO and GEO (Generative Engine Optimization) for websites. Optimize for both traditional search engines (Google, Bing) and AI search engines (ChatGPT, Perplexity, Gemini, Copilot, Claude).

## Quick Reference

**GEO = Generative Engine Optimization** - Optimizing content to be cited by AI search engines.

**Key Insight:** AI search engines don't rank pages - they **cite sources**. Being cited is the new "ranking #1".

## Workflow

### Step 1: Website Audit

Get the target URL and analyze current SEO/GEO status.

**Basic SEO Audit (Free):**
```bash
python3 scripts/seo_audit.py "https://example.com"
```
**Use this for**: Quick technical SEO check (title, meta, H1, robots, sitemap, load time). No API needed.

---

**Check Meta Tags:**
```bash
curl -sL "https://example.com" | grep -E "<title>|<meta name=\"description\"|<meta property=\"og:|application/ld\+json" | head -20
```

**Use this for**: Quick check of essential meta tags and schema markup on any webpage.

---

**Check robots.txt:**
```bash
curl -s "https://example.com/robots.txt"
```

**Use this for**: Verify which bots are allowed/blocked. Critical for ensuring AI search engines can crawl your site.

---

**Check sitemap:**
```bash
curl -s "https://example.com/sitemap.xml" | head -50
```

**Use this for**: Verify sitemap structure and ensure all important pages are included for search engine discovery.

**Verify AI Bot Access:**
```
# These bots should be allowed in robots.txt:
- Googlebot (Google)
- Bingbot (Bing/Copilot)
- PerplexityBot (Perplexity)
- ChatGPT-User (ChatGPT with browsing)
- ClaudeBot / anthropic-ai (Claude)
- GPTBot (OpenAI)
```

### Step 2: Keyword Research

Use **WebSearch** to research target keywords:

```
WebSearch: "{keyword} keyword difficulty site:ahrefs.com OR site:semrush.com"
WebSearch: "{keyword} search volume 2026"
WebSearch: "site:{competitor.com} {keyword}"
```

**Analyze:**
- Search volume and difficulty
- Competitor keyword strategies
- Long-tail keyword opportunities
- International keyword conflicts (e.g., "OPC" = industrial automation in English markets)

### Step 3: GEO Optimization (AI Search Engines)

Apply the **9 Princeton GEO Methods** (see [references/geo-research.md](./references/geo-research.md)):