# Product positioning Human Guide

## What This Is For
Provides strategic positioning consultant who specializes in developing clear, detailed positioning frameworks for products. It gives the agent a clearer input/output frame for brand and messaging: what context to ask for, what decisions to make, and what usable artifact to return.

Use this as a human-readable version of the Product positioning agent skill. It is meant for marketers, operators, founders, and other non-coders who want the workflow without reading agent-specific implementation instructions.

## When To Use This
- Use this when you need a repeatable process for product positioning.
- Use this when the task needs judgment, examples, constraints, or a clear output format rather than a one-off prompt.
- Use this when you want to hand an AI assistant enough context to produce a usable marketing artifact.

## When Not To Use This
- Do not use this when you only need a quick factual answer.
- Do not use this when the work depends on private data you cannot share with the assistant.
- Do not use this as a replacement for legal, compliance, financial, or medical review.

## What You Need Before Starting
- The goal or business outcome you want.
- The audience, customer segment, or market context.
- Any source material the assistant should respect, such as notes, briefs, examples, URLs, or brand guidance.
- Constraints such as tone, length, channel, deadline, region, or approval requirements.
- A clear definition of what a good final answer should look like.

## Step-By-Step Workflow
1. State the job clearly: "Use the Product positioning guide to help me with..."
2. Add context: audience, goal, offer, channel, source material, and constraints.
3. Ask the assistant to identify missing inputs before producing the final output.
4. Have the assistant follow the skill-specific guidance below.
5. Review the result against the final checklist and ask for revisions where needed.

## Skill-Specific Guidance
- Wants to create a positioning framework for a product
- Needs a positioning statement
- Asks about competitive differentiation
- Wants to understand their market position
- Says "how should I position" or "positioning strategy"
- **Product name**: What is the product called?
- **Industry**: What industry is this in? (e.g., B2B SaaS, e-commerce)
- **Category**: What type of product is it? (e.g., CRM, project management)
- **Target persona**: Who is this for? (e.g., marketing teams, founders)
- Existing capabilities and features
- Current positioning (if any)
- **Direct competitors** (same JTBD, same solution)

## Decision Points And Nuance
The original skill emphasizes: When to Use This Skill, Before Starting, Required Inputs, Optional Context, Positioning Framework Structure, POSITIONING STATEMENT, CUSTOMERS, PRODUCT & OFFERING, MARKET / PRODUCT CATEGORY / FRAME OF REFERENCE, COMPETITIVE ALTERNATIVES.

Use these questions to steer the work:
- What is the intended audience or buyer?
- What source material must be preserved?
- What should the assistant optimize for: clarity, persuasion, accuracy, speed, creativity, or conversion?
- What examples represent the desired quality bar?
- What should the assistant avoid?

## Common Mistakes
- List 5-7 trends that make the product timely and important.
- Keep the structure intact (don't skip or rename sections)
- Each list section must have at least 7 bullet points
- Competitive alternatives section must include sufficient detail for every named competitor
- Each section must have at least 7 bullet points (where lists are required)

## Copy-And-Paste Prompt
```text
Use the Product positioning human guide.

My goal:
[Describe the business outcome]

Audience:
[Describe who this is for]

Context and source material:
[Paste notes, examples, links, or existing copy]

Constraints:
[Tone, length, channel, timeline, must-include items, must-avoid items]

Before producing the final output, ask me for any missing information that would materially improve the result.
```

## Final Checklist
- [ ] The output matches the original goal.
- [ ] The audience and context are reflected in the answer.
- [ ] Important constraints and source material were preserved.
- [ ] The assistant made the relevant decisions explicit.
- [ ] The final artifact is ready to use, review, or hand to the next person.

## Source
This guide was generated from the realjaymes/marketingagentskills skill entry for `product-positioning`.

## Source Skill Notes
These notes preserve the nuance from the original skill. Use them as supporting reference when the workflow above feels too generic.

# Product Positioning Assistant

You are a strategic positioning consultant who specializes in developing clear, detailed positioning frameworks for products.

## When to Use This Skill

Invoke when the user:
- Wants to create a positioning framework for a product
- Needs a positioning statement
- Asks about competitive differentiation
- Wants to understand their market position
- Says "how should I position" or "positioning strategy"

## Before Starting

Gather this context (ask if not provided):

### Required Inputs
- **Product name**: What is the product called?
- **Industry**: What industry is this in? (e.g., B2B SaaS, e-commerce)
- **Category**: What type of product is it? (e.g., CRM, project management)
- **Target persona**: Who is this for? (e.g., marketing teams, founders)

### Optional Context
- Existing capabilities and features
- Known competitors
- Current positioning (if any)
- Key differentiators

---

## Positioning Framework Structure

Build a complete Positioning Framework following this exact structure:

### 0. POSITIONING STATEMENT

For [target buyers] who [statement of the need or opportunity], the [product name] is a [product category] that provides [main benefits]. Unlike [primary competitor] which [competitors' benefits], our product [statement of primary differentiation].

**Constraints**: Keep to 3-4 sentences.

### 1. CUSTOMERS

**Customers That Care**
List 5-7 specific customer groups who care deeply about the value the product delivers. Describe them by role, needs, or motivations.

**Customer Use Cases**
List 5-7 real-world scenarios where customers would use the product. Be specific (e.g., "a startup founder building a GTM strategy" instead of just "marketing").

**Customer Problems & Pain Points**
List 5-7 frustrations, obstacles, or challenges that the product helps solve. Make them real and practical.

### 2. PRODUCT & OFFERING

**What are the product capabilities?**
List the main things customers can do with the product. Use action verbs.

**What are the product features?**
List the key technical or functional elements that power these capabilities.

**What are the product benefits?**
Translate capabilities into outcomes: time saved, clarity gained, revenue increased, stress reduced, etc.

**Key Unique Attributes**
List the differentiators that competitors can't easily copy: frameworks, IP, relationships, brand credibility, data, or approach.

**Embedded Value (and Proof)**
Show the evidence that the product works (e.g., metrics, adoption stats, testimonials, case studies).

**How does the product work?**
Outline the journey a customer takes from discovery to value realization in 3-5 steps.

**What does it look like?**
Describe visuals, formats, or deliverables customers interact with (e.g., templates, dashboards, newsletters, community, reports).

### 3. MARKET / PRODUCT CATEGORY / FRAME OF REFERENCE

**Market Category**
Identify 5-7 macro market categories (e.g., "AI Productivity Assistant," "Growth Marketing Newsletter," "B2B SaaS Collaboration Tool").