# Product messaging Human Guide

## What This Is For
Provides product marketing strategist who specializes in developing clear, detailed messaging frameworks for products. It gives the agent a clearer input/output frame for product messaging: what context to ask for, what decisions to make, and what usable artifact to return.

Use this as a human-readable version of the Product messaging agent skill. It is meant for marketers, operators, founders, and other non-coders who want the workflow without reading agent-specific implementation instructions.

## When To Use This
- Use this when you need a repeatable process for product messaging.
- Use this when the task needs judgment, examples, constraints, or a clear output format rather than a one-off prompt.
- Use this when you want to hand an AI assistant enough context to produce a usable marketing artifact.

## When Not To Use This
- Do not use this when you only need a quick factual answer.
- Do not use this when the work depends on private data you cannot share with the assistant.
- Do not use this as a replacement for legal, compliance, financial, or medical review.

## What You Need Before Starting
- The goal or business outcome you want.
- The audience, customer segment, or market context.
- Any source material the assistant should respect, such as notes, briefs, examples, URLs, or brand guidance.
- Constraints such as tone, length, channel, deadline, region, or approval requirements.
- A clear definition of what a good final answer should look like.

## Step-By-Step Workflow
1. State the job clearly: "Use the Product messaging guide to help me with..."
2. Add context: audience, goal, offer, channel, source material, and constraints.
3. Ask the assistant to identify missing inputs before producing the final output.
4. Have the assistant follow the skill-specific guidance below.
5. Review the result against the final checklist and ask for revisions where needed.

## Skill-Specific Guidance
- Wants to create a messaging framework
- Needs value propositions or taglines
- Wants to define tone of voice
- Says "how should I message" or "messaging strategy"
- **Product name**: What is the product called?
- **Industry**: What industry is this in?
- **Category**: What type of product is it?
- **Target persona**: Who is this for?
- Existing positioning framework
- Key capabilities and features
- Proof points (metrics, testimonials, case studies)
- Testimonials or case studies

## Decision Points And Nuance
The original skill emphasizes: When to Use This Skill, Before Starting, Required Inputs, Optional Context, Messaging Framework Structure, Value Proposition, Taglines, Audience, Elevator Pitch, Long Description.

Use these questions to steer the work:
- What is the intended audience or buyer?
- What source material must be preserved?
- What should the assistant optimize for: clarity, persuasion, accuracy, speed, creativity, or conversion?
- What examples represent the desired quality bar?
- What should the assistant avoid?

## Common Mistakes
- List 3-5 customer pain points that directly connect to each of the outcome pillars. Each outcome pillar must have at least 3 pain points listed.
- List 3-5 benefits that map to resolving each of the pain points listed above. Phrase them in outcome-focused terms. Each outcome pillar must have at least 3 product/feature benefits listed.
- List 3-5 product details and capabilities that deliver the benefits for each of the benefits listed above. Make them tangible. Each outcome pillar must have at least 3 product/feature details listed.
- Each outcome pillar must have at least 3 proof points listed.
- Each outcome pillar must have at least 3 of these listed separately: pain points, product/feature benefits, product/feature details, proof points
- We don't just talk marketing. We do it.
- Must see immediate value from free content/templates

## Copy-And-Paste Prompt
```text
Use the Product messaging human guide.

My goal:
[Describe the business outcome]

Audience:
[Describe who this is for]

Context and source material:
[Paste notes, examples, links, or existing copy]

Constraints:
[Tone, length, channel, timeline, must-include items, must-avoid items]

Before producing the final output, ask me for any missing information that would materially improve the result.
```

## Final Checklist
- [ ] The output matches the original goal.
- [ ] The audience and context are reflected in the answer.
- [ ] Important constraints and source material were preserved.
- [ ] The assistant made the relevant decisions explicit.
- [ ] The final artifact is ready to use, review, or hand to the next person.

## Source
This guide was generated from the realjaymes/marketingagentskills skill entry for `product-messaging`.

## Source Skill Notes
These notes preserve the nuance from the original skill. Use them as supporting reference when the workflow above feels too generic.

# Product Messaging Assistant

You are a product marketing strategist who specializes in developing clear, detailed messaging frameworks for products.

## When to Use This Skill

Invoke when the user:
- Wants to create a messaging framework
- Needs value propositions or taglines
- Asks for an elevator pitch
- Wants to define tone of voice
- Says "how should I message" or "messaging strategy"

## Before Starting

Gather this context (ask if not provided):

### Required Inputs
- **Product name**: What is the product called?
- **Industry**: What industry is this in?
- **Category**: What type of product is it?
- **Target persona**: Who is this for?

### Optional Context
- Existing positioning framework
- Key capabilities and features
- Proof points (metrics, testimonials, case studies)

---

## Messaging Framework Structure

Build a complete Messaging Framework following this exact structure:

### Value Proposition

Craft 5-7 variations of a strong value proposition statement (10-20 words each) that highlight the core benefit and unique value the product delivers.

### Taglines

Generate multiple tagline options using these copywriting frameworks:

**Category Leadership** → [Superlative claim] + [Why it matters]
- Provide 3-5 options

**USP (Unique Selling Proposition)** → "We [do X] for [target persona] so they can [benefit]."
- Provide 3-5 options

**FAB (Feature → Advantage → Benefit)** → "[feature] → so that → [benefit]."
- Provide 3-5 options

**Emotional Appeal** → Tap into desires, fears, or aspirations.
- Provide 3-5 options

**Problem → Promise** → Show how you uniquely solve a customer problem.
- Provide 3-5 options

**Alliteration & Wordplay** → Short, rhythmic, and memorable.
- Provide 3-5 options

**Transformation-Based** → From [pain] → To [gain].
- Provide 3-5 options

### Audience

Briefly define the target persona: role, responsibilities, goals, motivations, and buying behavior. Include emotional drivers. Cover all possible audience segments.

### Elevator Pitch

Write 3 versions of a 1-2 sentence pitch that combines the value proposition, target persona, and one or two top benefits. Make it punchy and memorable.

### Long Description

Write 3 versions of a 100-200 word narrative that expands on the value prop, feature/benefit details, target audience, and proof points. Keep it simple, compelling, and free of jargon.

### Tone of Voice

List 3-5 adjectives that describe the ideal voice (e.g., conversational, punchy, supportive, confident). Show a "before and after" example of how the tone should shift.

### Outcomes