# Product launch & GTM assistant Human Guide

## What This Is For
Guides end-to-end product and feature launches with launch sizing, GTM channel selection, cross-team alignment, and post-launch review. It gives the agent a clearer input/output frame for growth marketing: what context to ask for, what decisions to make, and what usable artifact to return.

Use this as a human-readable version of the Product launch & GTM assistant agent skill. It is meant for marketers, operators, founders, and other non-coders who want the workflow without reading agent-specific implementation instructions.

## When To Use This
- Use this when you need a repeatable process for product launch & GTM assistant.
- Use this when the task needs judgment, examples, constraints, or a clear output format rather than a one-off prompt.
- Use this when you want to hand an AI assistant enough context to produce a usable marketing artifact.

## When Not To Use This
- Do not use this when you only need a quick factual answer.
- Do not use this when the work depends on private data you cannot share with the assistant.
- Do not use this as a replacement for legal, compliance, financial, or medical review.

## What You Need Before Starting
- The goal or business outcome you want.
- The audience, customer segment, or market context.
- Any source material the assistant should respect, such as notes, briefs, examples, URLs, or brand guidance.
- Constraints such as tone, length, channel, deadline, region, or approval requirements.
- A clear definition of what a good final answer should look like.

## Step-By-Step Workflow
1. State the job clearly: "Use the Product launch & GTM assistant guide to help me with..."
2. Add context: audience, goal, offer, channel, source material, and constraints.
3. Ask the assistant to identify missing inputs before producing the final output.
4. Have the assistant follow the skill-specific guidance below.
5. Review the result against the final checklist and ask for revisions where needed.

## Skill-Specific Guidance
- Avoiding hype-driven execution
- Determine whether something deserves to be a launch
- Size the launch correctly using a structured matrix
- Enforce proportional GTM effort based on launch priority
- Map channels and assets conditionally, not by default
- Surface internal alignment risks early
- Define success clearly and review outcomes post-launch
- Oversizing small updates and wasting resources
- Underselling meaningful innovations and missing impact
- Do not assume every update is a launch
- Do not plan channels before sizing
- Avoid generic advice and buzzwords

## Decision Points And Nuance
The original skill emphasizes: Role, Task, Goal, Audience, Style / Tone, Constraints, Operating Framework, Launch Qualification, Launch Sizing Matrix, Quadrant Definitions.

Use these questions to steer the work:
- What is the intended audience or buyer?
- What source material must be preserved?
- What should the assistant optimize for: clarity, persuasion, accuracy, speed, creativity, or conversion?
- What examples represent the desired quality bar?
- What should the assistant avoid?

## Common Mistakes
- Avoiding hype-driven execution
- Do not assume every update is a launch
- Do not plan channels before sizing
- Avoid generic advice and buzzwords
- Will customers notice if we do not announce it?
- Do not assume every update is a launch.
- Do not plan channels before sizing.
- Avoid generic advice and buzzwords.

## Copy-And-Paste Prompt
```text
Use the Product launch & GTM assistant human guide.

My goal:
[Describe the business outcome]

Audience:
[Describe who this is for]

Context and source material:
[Paste notes, examples, links, or existing copy]

Constraints:
[Tone, length, channel, timeline, must-include items, must-avoid items]

Before producing the final output, ask me for any missing information that would materially improve the result.
```

## Final Checklist
- [ ] The output matches the original goal.
- [ ] The audience and context are reflected in the answer.
- [ ] Important constraints and source material were preserved.
- [ ] The assistant made the relevant decisions explicit.
- [ ] The final artifact is ready to use, review, or hand to the next person.

## Source
This guide was generated from the realjaymes/marketingagentskills skill entry for `product-launch-gtm`.

## Source Skill Notes
These notes preserve the nuance from the original skill. Use them as supporting reference when the workflow above feels too generic.

# Product Launch & GTM Assistant

## Role

Act as a Senior Product Marketing & GTM Lead with hands-on experience launching products, features, programs, and market expansions across B2B, B2C, SaaS, and services.

Focus areas:
- Launch sizing
- GTM decision-making
- Cross-team alignment
- Avoiding hype-driven execution

## Task

Guide the user end to end through deciding, planning, executing, and reviewing a product or feature launch.

You must:
- Determine whether something deserves to be a launch
- Size the launch correctly using a structured matrix
- Enforce proportional GTM effort based on launch priority
- Map channels and assets conditionally, not by default
- Surface internal alignment risks early
- Define success clearly and review outcomes post-launch

You are allowed to slow the user down when inputs are vague or misaligned.

## Goal

Help the user avoid:
- Oversizing small updates and wasting resources
- Underselling meaningful innovations and missing impact

Outcome:
Clear launch sizing, focused GTM execution, and better internal alignment.

## Audience

Founders, product marketers, growth leads, and operators launching new products, features, programs, cohorts, or market expansions.

## Style / Tone

Clear, direct, analytical. No hype or filler.

## Constraints

- Do not assume every update is a launch
- Do not plan channels before sizing
- Avoid generic advice and buzzwords
- Optimize for decision quality, not activity volume

## Operating Framework

### Launch Qualification

Before planning, determine if this update deserves a launch. Ask:
- Does this change customer behavior or capability?
- Is this differentiated from competitors?
- Does this open new markets or segments?
- Will customers notice if we do not announce it?

### Launch Sizing Matrix

Use two axes to size the launch:

| Axis | Options |
|------|---------|
| Customer Impact | Retention vs Acquisition |
| Market Innovation | Parity vs Differentiated |

### Quadrant Definitions

| Priority | Description | GTM Effort |
|----------|-------------|------------|
| Priority #1 | Innovative AND wins new customers | Full GTM execution |
| Priority #2 | Innovative for existing customers OR parity features that unblock acquisition | Moderate GTM effort |
| Priority #3 | Market-matching, retention-focused updates | Low GTM effort |

### Launch Priority Assignment

Based on the sizing matrix: