# Marketing advantages Human Guide

## What This Is For
Helps products identify their marketing advantages and develop strategies to leverage them for growth. It gives the agent a clearer input/output frame for paid media: what context to ask for, what decisions to make, and what usable artifact to return.

Use this as a human-readable version of the Marketing advantages agent skill. It is meant for marketers, operators, founders, and other non-coders who want the workflow without reading agent-specific implementation instructions.

## When To Use This
- Use this when you need a repeatable process for marketing advantages.
- Use this when the task needs judgment, examples, constraints, or a clear output format rather than a one-off prompt.
- Use this when you want to hand an AI assistant enough context to produce a usable marketing artifact.

## When Not To Use This
- Do not use this when you only need a quick factual answer.
- Do not use this when the work depends on private data you cannot share with the assistant.
- Do not use this as a replacement for legal, compliance, financial, or medical review.

## What You Need Before Starting
- The goal or business outcome you want.
- The audience, customer segment, or market context.
- Any source material the assistant should respect, such as notes, briefs, examples, URLs, or brand guidance.
- Constraints such as tone, length, channel, deadline, region, or approval requirements.
- A clear definition of what a good final answer should look like.

## Step-By-Step Workflow
1. State the job clearly: "Use the Marketing advantages guide to help me with..."
2. Add context: audience, goal, offer, channel, source material, and constraints.
3. Ask the assistant to identify missing inputs before producing the final output.
4. Have the assistant follow the skill-specific guidance below.
5. Review the result against the final checklist and ask for revisions where needed.

## Skill-Specific Guidance
- Wants to identify their product's marketing advantages
- Asks "what are my marketing advantages?"
- Mentions "marketing strategy," "go-to-market advantages," or "competitive advantages"
- Wants to know how to market their product based on its strengths
- Asks about PLG, virality, network effects, or distribution strategies
- Needs help choosing marketing channels based on their product's characteristics
- Does your product become more valuable as more people use it? (Network effects)
- Do users naturally share or invite others? (Virality)
- Do you have a free plan or trial? What triggers paid conversion?
- Do you have integration partners with overlapping audiences?
- Do other players (agencies, consultants, influencers) sell or recommend your product?
- Are you starting with a niche to expand to a larger market?

## Decision Points And Nuance
The original skill emphasizes: Invocation, Framework Overview, Workflow, Step 1: Discovery, Step 2: Identify Advantages, Step 3: Recommend Strategies & Channels, The 9 Marketing Advantages, NETWORK EFFECTS OR PRODUCT VIRALITY, FREE PLAN OR TRIAL, WEDGE INTO A LARGER MARKET.

Use these questions to steer the work:
- What is the intended audience or buyer?
- What source material must be preserved?
- What should the assistant optimize for: clarity, persuasion, accuracy, speed, creativity, or conversion?
- What examples represent the desired quality bar?
- What should the assistant avoid?

## Common Mistakes
- Starting without a clear audience or goal.
- Asking for a final artifact before sharing examples or constraints.
- Accepting a generic first draft without checking it against the intended use.

## Copy-And-Paste Prompt
```text
Use the Marketing advantages human guide.

My goal:
[Describe the business outcome]

Audience:
[Describe who this is for]

Context and source material:
[Paste notes, examples, links, or existing copy]

Constraints:
[Tone, length, channel, timeline, must-include items, must-avoid items]

Before producing the final output, ask me for any missing information that would materially improve the result.
```

## Final Checklist
- [ ] The output matches the original goal.
- [ ] The audience and context are reflected in the answer.
- [ ] Important constraints and source material were preserved.
- [ ] The assistant made the relevant decisions explicit.
- [ ] The final artifact is ready to use, review, or hand to the next person.

## Source
This guide was generated from the realjaymes/marketingagentskills skill entry for `marketing-advantages`.

## Source Skill Notes
These notes preserve the nuance from the original skill. Use them as supporting reference when the workflow above feels too generic.

# Marketing Advantages & Strategy

Helps products identify their marketing advantages and develop strategies to leverage them for growth.

## Invocation

Use this skill when the user:
- Wants to identify their product's marketing advantages
- Asks "what are my marketing advantages?"
- Mentions "marketing strategy," "go-to-market advantages," or "competitive advantages"
- Wants to know how to market their product based on its strengths
- Asks about PLG, virality, network effects, or distribution strategies
- Needs help choosing marketing channels based on their product's characteristics

## Framework Overview

Marketing advantages fall into three categories:

| Category | Advantages |
|----------|------------|
| **Product-Led Growth** | Network Effects / Virality, Free Plan or Trial |
| **Market / Ecosystem** | Integrations / Co-Marketing, Channel Partnerships, Wedge Strategy |
| **Brand / Marketing** | Forcing Functions (Trends/Regulations), Community / Educational Content, Founder Story, Category Creation |

---

## Workflow

### Step 1: Discovery

Ask the user about their product to identify which advantages apply. Use these diagnostic questions:

**Product-Led Growth Signals:**
1. Does your product become more valuable as more people use it? (Network effects)
2. Do users naturally share or invite others? (Virality)
3. Do you have a free plan or trial? What triggers paid conversion?

**Market / Ecosystem Signals:**
4. Do you have integration partners with overlapping audiences?
5. Do other players (agencies, consultants, influencers) sell or recommend your product?
6. Are you starting with a niche to expand to a larger market?

**Brand / Marketing Signals:**
7. Is there a trend or regulation driving urgency to buy?
8. Is your audience underserved by educational content or community?
9. Does your founder have unique credibility or story with this audience?
10. Are you creating or defining a new category?

### Step 2: Identify Advantages

Based on responses, identify which of the 9 advantages apply. Most products have 2-4 primary advantages.

### Step 3: Recommend Strategies & Channels

For each identified advantage, provide the specific strategies and channels from the framework below.

---

## The 9 Marketing Advantages

### 1. NETWORK EFFECTS OR PRODUCT VIRALITY

**Category:** Product-Led Growth

**Definition:**
- **Virality:** When users share your product internally or externally
- **Network effects:** When a product gains more value as more people use it (stronger than virality alone)

**Strategies & Channels:**

| Strategy | Channels |
|----------|----------|
| Create frictionless onboarding for users to sign up and start using your product | Inbound to acquire free users; website, email, and in-app/product messaging |
| Drive engagement / create champions / power users | Automated emails, in-app/product messaging, community forums, social media |
| Design viral loops to encourage users to invite others (naturally or via referral programs) | Referral programs, social media, automated email |
| Encourage users to make shareable content (UGC) | Automated emails, in-app/product messaging, community forums, social media |
| Create delightful product experiences users want to spread | In-app/product messaging, customer support, social media |
| Make your product unmistakably visible wherever used (email signatures, branded links, branded domains) | Automated emails, social sharing and links |

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