# GTM motions Human Guide

## What This Is For
Overview Identify and evaluate the best go-to-market motions for your product. It gives the agent a clearer input/output frame for go-to-market work: what context to ask for, what decisions to make, and what usable artifact to return.

Use this as a human-readable version of the GTM motions agent skill. It is meant for marketers, operators, founders, and other non-coders who want the workflow without reading agent-specific implementation instructions.

## When To Use This
- Use this when you need a repeatable process for GTM motions.
- Use this when the task needs judgment, examples, constraints, or a clear output format rather than a one-off prompt.
- Use this when you want to hand an AI assistant enough context to produce a usable marketing artifact.

## When Not To Use This
- Do not use this when you only need a quick factual answer.
- Do not use this when the work depends on private data you cannot share with the assistant.
- Do not use this as a replacement for legal, compliance, financial, or medical review.

## What You Need Before Starting
- The goal or business outcome you want.
- The audience, customer segment, or market context.
- Any source material the assistant should respect, such as notes, briefs, examples, URLs, or brand guidance.
- Constraints such as tone, length, channel, deadline, region, or approval requirements.
- A clear definition of what a good final answer should look like.

## Step-By-Step Workflow
1. State the job clearly: "Use the GTM motions guide to help me with..."
2. Add context: audience, goal, offer, channel, source material, and constraints.
3. Ask the assistant to identify missing inputs before producing the final output.
4. Have the assistant follow the skill-specific guidance below.
5. Review the result against the final checklist and ask for revisions where needed.

## Skill-Specific Guidance
- Selecting marketing channels for your product
- Choosing between inbound vs outbound strategy
- Building your GTM toolkit and tech stack
- Evaluating PLG vs traditional sales motion
- Planning cross-channel marketing campaigns
- **Tools**: LinkedIn, SEMRush, Grammarly, HubSpot, Airtable
- **Tactics**: Blog content, webinars, whitepapers, SEO, email nurture sequences
- **Best For**: B2B SaaS, technical products, long sales cycles
- **Strength**: Builds brand authority and attracts high-intent prospects
- **Challenge**: Requires consistent content creation; slower to show results
- **Tools**: LinkedIn Sales Navigator, ZoomInfo, Lemlist, Apollo, Hunter
- **Tactics**: Cold email campaigns, LinkedIn outreach, phone prospecting, personalized demos

## Decision Points And Nuance
The original skill emphasizes: Overview, When to Use, The 7 GTM Motions, Inbound Marketing, Outbound Sales, Paid Digital Advertising, Community Marketing, Partner Marketing, Account-Based Marketing (ABM), Product-Led Growth (PLG).

Use these questions to steer the work:
- What is the intended audience or buyer?
- What source material must be preserved?
- What should the assistant optimize for: clarity, persuasion, accuracy, speed, creativity, or conversion?
- What examples represent the desired quality bar?
- What should the assistant avoid?

## Common Mistakes
- Starting without a clear audience or goal.
- Asking for a final artifact before sharing examples or constraints.
- Accepting a generic first draft without checking it against the intended use.

## Copy-And-Paste Prompt
```text
Use the GTM motions human guide.

My goal:
[Describe the business outcome]

Audience:
[Describe who this is for]

Context and source material:
[Paste notes, examples, links, or existing copy]

Constraints:
[Tone, length, channel, timeline, must-include items, must-avoid items]

Before producing the final output, ask me for any missing information that would materially improve the result.
```

## Final Checklist
- [ ] The output matches the original goal.
- [ ] The audience and context are reflected in the answer.
- [ ] Important constraints and source material were preserved.
- [ ] The assistant made the relevant decisions explicit.
- [ ] The final artifact is ready to use, review, or hand to the next person.

## Source
This guide was generated from the phuryn/pm-skills skill entry for `gtm-motions`.

## Source Skill Notes
These notes preserve the nuance from the original skill. Use them as supporting reference when the workflow above feels too generic.

# GTM Motions

## Overview
Identify and evaluate the best go-to-market motions for your product. This skill analyzes seven proven GTM approaches with specific tools and tactics to help you build a balanced acquisition strategy.

## When to Use
- Selecting marketing channels for your product
- Choosing between inbound vs outbound strategy
- Building your GTM toolkit and tech stack
- Evaluating PLG vs traditional sales motion
- Planning cross-channel marketing campaigns

## The 7 GTM Motions

### 1. Inbound Marketing
Attract customers through valuable content and thought leadership.
- **Tools**: LinkedIn, SEMRush, Grammarly, HubSpot, Airtable
- **Tactics**: Blog content, webinars, whitepapers, SEO, email nurture sequences
- **Best For**: B2B SaaS, technical products, long sales cycles
- **Strength**: Builds brand authority and attracts high-intent prospects
- **Challenge**: Requires consistent content creation; slower to show results

### 2. Outbound Sales
Proactively reach target prospects through direct engagement.
- **Tools**: LinkedIn Sales Navigator, ZoomInfo, Lemlist, Apollo, Hunter
- **Tactics**: Cold email campaigns, LinkedIn outreach, phone prospecting, personalized demos
- **Best For**: Enterprise sales, high-value contracts, niche markets
- **Strength**: Predictable pipeline generation; control over target selection
- **Challenge**: Low response rates; resource-intensive; requires skilled sales team

### 3. Paid Digital Advertising
Reach target audiences through paid channels with precision targeting.
- **Tools**: Google Ads, Meta Ads, LinkedIn Ads, Newswire, Retargeting platforms
- **Tactics**: Search ads, display advertising, social ads, video advertising, retargeting
- **Best For**: Products with clear target demographics, competitive keywords
- **Strength**: Fast results; scalable; measurable ROI; precise targeting
- **Challenge**: Can be expensive; requires continuous optimization; competitive

### 4. Community Marketing
Build engaged communities where customers help each other and spread the word.
- **Tools**: Slack, Reddit, Discord, Circle, Mighty Networks, WhatsApp
- **Tactics**: Community forums, user groups, events, mentorship, ambassador programs
- **Best For**: Developer products, communities of practice, loyal user bases
- **Strength**: Builds loyalty; organic word-of-mouth; valuable feedback; low CAC
- **Challenge**: Requires active moderation; time to build critical mass

### 5. Partner Marketing
Leverage partner networks to co-market and reach new audiences.
- **Tools**: Miro, AWS Startups, Oracle Partners, Stripe, Shopify App Store
- **Tactics**: Partner integrations, co-marketing agreements, channel partnerships, resellers
- **Best For**: Complementary products, platform ecosystems, expanding market reach
- **Strength**: Access to established customer bases; shared costs; credibility
- **Challenge**: Partner alignment; revenue sharing; dependency on partners

### 6. Account-Based Marketing (ABM)
Treat high-value accounts as individual markets with personalized campaigns.
- **Tools**: Pipedrive, Hunter, Clay, 6sense, Terminus, Demandbase
- **Tactics**: Personalized messaging, account-targeted content, coordinated sales/marketing
- **Best For**: Enterprise deals, limited target accounts, high deal values
- **Strength**: Higher conversion rates; larger deal sizes; strong sales-marketing alignment
- **Challenge**: Requires detailed account research; resource intensive; not scalable to SMB

### 7. Product-Led Growth (PLG)
Drive adoption through the product experience itself with minimal sales friction.
- **Tools**: Hotjar, Amplitude, Sentry, PostHog, Intercom, Appcues
- **Tactics**: Free trials, freemium models, in-app onboarding, self-serve demos, product analytics
- **Best For**: Self-service products, SMB market, low ACV, viral potential
- **Strength**: Low CAC; aligns product and growth; strong PMF signals; scalable
- **Challenge**: Requires excellent product experience; lower price points; longer ROI

## How It Works

### Step 1: Understand Your Product
Define product characteristics:
- Price point and ACV (contract value)
- Sales cycle length
- Buyer type and decision-making process
- Product complexity and learning curve
- Target market size and concentration