# Landing page optimizer Human Guide

## What This Is For
Audit and optimize a landing page across conversion, performance, and SEO. It gives the agent a clearer input/output frame for conversion optimization: what context to ask for, what decisions to make, and what usable artifact to return.

Use this as a human-readable version of the Landing page optimizer agent skill. It is meant for marketers, operators, founders, and other non-coders who want the workflow without reading agent-specific implementation instructions.

## When To Use This
- Use this when you need a repeatable process for landing page optimizer.
- Use this when the task needs judgment, examples, constraints, or a clear output format rather than a one-off prompt.
- Use this when you want to hand an AI assistant enough context to produce a usable marketing artifact.

## When Not To Use This
- Do not use this when you only need a quick factual answer.
- Do not use this when the work depends on private data you cannot share with the assistant.
- Do not use this as a replacement for legal, compliance, financial, or medical review.

## What You Need Before Starting
- The goal or business outcome you want.
- The audience, customer segment, or market context.
- Any source material the assistant should respect, such as notes, briefs, examples, URLs, or brand guidance.
- Constraints such as tone, length, channel, deadline, region, or approval requirements.
- A clear definition of what a good final answer should look like.

## Step-By-Step Workflow
1. State the job clearly: "Use the Landing page optimizer guide to help me with..."
2. Add context: audience, goal, offer, channel, source material, and constraints.
3. Ask the assistant to identify missing inputs before producing the final output.
4. Have the assistant follow the skill-specific guidance below.
5. Review the result against the final checklist and ask for revisions where needed.

## Skill-Specific Guidance
- `references/checklists.md` — above-the-fold and quick-wins checklists
- `references/page-structure.md` — optimal eight-section page layout
- `references/cta-optimization.md` — CTA copy, friction reduction, placement
- `references/performance.md` — image/CSS optimization, Core Web Vitals targets, mobile
- `references/seo-and-tracking.md` — meta tags, structured data, GA4 tracking, A/B tests
- Audit the current page for speed, UX, and conversion elements. Score the above-the-fold area against `references/checklists.md`.
- Validate the page layout against the eight-section template in `references/page-structure.md`; flag missing or out-of-order sections.
- Optimize CTAs using `references/cta-optimization.md` — sharpen copy, reduce friction, and place CTAs at each high-intent point.
- Optimize performance per `references/performance.md`; meet the Core Web Vitals targets and apply mobile patterns.
- Apply SEO and tracking from `references/seo-and-tracking.md` — meta tags, structured data, and GA4 conversion events.
- Run the quick-wins checklist in `references/checklists.md` and queue prioritized A/B tests.
- [ ] **Clear headline** - Value proposition in <5 seconds

## Decision Points And Nuance
The original skill emphasizes: Contents, Workflow, Supporting file: references/checklists.md, Above the Fold Checklist, Quick Wins Checklist, Supporting file: references/cta-optimization.md, Button Best Practices, CTA Placement, Supporting file: references/page-structure.md, Supporting file: references/performance.md.

Use these questions to steer the work:
- What is the intended audience or buyer?
- What source material must be preserved?
- What should the assistant optimize for: clarity, persuasion, accuracy, speed, creativity, or conversion?
- What examples represent the desired quality bar?
- What should the assistant avoid?

## Common Mistakes
- [ ] Forms have minimal required fields
- No credit card required • Cancel anytime
- <p className="text-sm opacity-75 mt-4">No credit card required</p>

## Copy-And-Paste Prompt
```text
Use the Landing page optimizer human guide.

My goal:
[Describe the business outcome]

Audience:
[Describe who this is for]

Context and source material:
[Paste notes, examples, links, or existing copy]

Constraints:
[Tone, length, channel, timeline, must-include items, must-avoid items]

Before producing the final output, ask me for any missing information that would materially improve the result.
```

## Final Checklist
- [ ] The output matches the original goal.
- [ ] The audience and context are reflected in the answer.
- [ ] Important constraints and source material were preserved.
- [ ] The assistant made the relevant decisions explicit.
- [ ] The final artifact is ready to use, review, or hand to the next person.

## Source
This guide was generated from the onewave-ai/claude-skills skill entry for `landing-page-optimizer`.

## Source Skill Notes
These notes preserve the nuance from the original skill. Use them as supporting reference when the workflow above feels too generic.

# Landing Page Optimizer

Audit and optimize a landing page across conversion, performance, and SEO.

## Contents

- `references/checklists.md` — above-the-fold and quick-wins checklists
- `references/page-structure.md` — optimal eight-section page layout
- `references/cta-optimization.md` — CTA copy, friction reduction, placement
- `references/performance.md` — image/CSS optimization, Core Web Vitals targets, mobile
- `references/seo-and-tracking.md` — meta tags, structured data, GA4 tracking, A/B tests

## Workflow

1. Audit the current page for speed, UX, and conversion elements. Score the above-the-fold area against `references/checklists.md`.
2. Validate the page layout against the eight-section template in `references/page-structure.md`; flag missing or out-of-order sections.
3. Optimize CTAs using `references/cta-optimization.md` — sharpen copy, reduce friction, and place CTAs at each high-intent point.
4. Optimize performance per `references/performance.md`; meet the Core Web Vitals targets and apply mobile patterns.
5. Apply SEO and tracking from `references/seo-and-tracking.md` — meta tags, structured data, and GA4 conversion events.
6. Run the quick-wins checklist in `references/checklists.md` and queue prioritized A/B tests.

---

## Supporting file: references/checklists.md

# Checklists

## Above the Fold Checklist

- [ ] **Clear headline** - Value proposition in <5 seconds
- [ ] **Supporting subheadline** - Expand on benefit
- [ ] **Hero image/video** - Relevant, high-quality
- [ ] **Primary CTA** - Contrasting color, action-oriented
- [ ] **Social proof** - Logos, ratings, testimonials
- [ ] **No navigation distractions** - Minimal or hidden nav

## Quick Wins Checklist

- [ ] Headline communicates value in 5 seconds
- [ ] CTA button is high contrast and above fold
- [ ] Page loads in under 3 seconds
- [ ] Social proof visible above fold
- [ ] Mobile-optimized with thumb-friendly CTAs
- [ ] No broken images or links
- [ ] Forms have minimal required fields
- [ ] Trust badges near CTAs (security, guarantees)
- [ ] Clear pricing (no hidden fees messaging)
- [ ] Testimonials include photos and titles

---

## Supporting file: references/cta-optimization.md

# CTA Optimization

## Button Best Practices

```tsx
// Good CTAs

// Add urgency/value
  Get 50% Off Today

// Reduce friction
    No credit card required • Cancel anytime
```

## CTA Placement

1. **Hero section** - Primary CTA above fold
2. **After features** - Reinforce value
3. **After testimonials** - Social proof boost
4. **Sticky header/footer** - Always accessible
5. **Exit intent popup** - Last chance

---

## Supporting file: references/page-structure.md

# Page Structure Template