# Landing page copywriter Human Guide

## What This Is For
Write high-converting landing page copy using proven frameworks like PAS (Problem-Agitate-Solution), AIDA, and StoryBrand. It gives the agent a clearer input/output frame for conversion optimization: what context to ask for, what decisions to make, and what usable artifact to return.

Use this as a human-readable version of the Landing page copywriter agent skill. It is meant for marketers, operators, founders, and other non-coders who want the workflow without reading agent-specific implementation instructions.

## When To Use This
- Use this when you need a repeatable process for landing page copywriter.
- Use this when the task needs judgment, examples, constraints, or a clear output format rather than a one-off prompt.
- Use this when you want to hand an AI assistant enough context to produce a usable marketing artifact.

## When Not To Use This
- Do not use this when you only need a quick factual answer.
- Do not use this when the work depends on private data you cannot share with the assistant.
- Do not use this as a replacement for legal, compliance, financial, or medical review.

## What You Need Before Starting
- The goal or business outcome you want.
- The audience, customer segment, or market context.
- Any source material the assistant should respect, such as notes, briefs, examples, URLs, or brand guidance.
- Constraints such as tone, length, channel, deadline, region, or approval requirements.
- A clear definition of what a good final answer should look like.

## Step-By-Step Workflow
1. State the job clearly: "Use the Landing page copywriter guide to help me with..."
2. Add context: audience, goal, offer, channel, source material, and constraints.
3. Ask the assistant to identify missing inputs before producing the final output.
4. Have the assistant follow the skill-specific guidance below.
5. Review the result against the final checklist and ask for revisions where needed.

## Skill-Specific Guidance
- **Gather product/service information**. Determine:
- The product or service being sold
- The competitive advantage (what makes it unique)
- The action visitors should take
- Available social proof, testimonials, or data points
- **Choose a copywriting framework**.
- Grab attention with a bold claim
- The hero (customer) has a problem
- That results in success or avoids failure
- **Generate landing page sections**.
- Headline (value proposition in 10 words or less)
- Subheadline (expand on the value)

## Decision Points And Nuance
The original skill emphasizes: Instructions, Example Triggers, Output Quality, Supporting file: references/output-template.md.

Use these questions to steer the work:
- What is the intended audience or buyer?
- What source material must be preserved?
- What should the assistant optimize for: clarity, persuasion, accuracy, speed, creativity, or conversion?
- What examples represent the desired quality bar?
- What should the assistant avoid?

## Common Mistakes
- That results in success or avoids failure
- Avoid generic text ("Submit", "Click Here")

## Copy-And-Paste Prompt
```text
Use the Landing page copywriter human guide.

My goal:
[Describe the business outcome]

Audience:
[Describe who this is for]

Context and source material:
[Paste notes, examples, links, or existing copy]

Constraints:
[Tone, length, channel, timeline, must-include items, must-avoid items]

Before producing the final output, ask me for any missing information that would materially improve the result.
```

## Final Checklist
- [ ] The output matches the original goal.
- [ ] The audience and context are reflected in the answer.
- [ ] Important constraints and source material were preserved.
- [ ] The assistant made the relevant decisions explicit.
- [ ] The final artifact is ready to use, review, or hand to the next person.

## Source
This guide was generated from the onewave-ai/claude-skills skill entry for `landing-page-copywriter`.

## Source Skill Notes
These notes preserve the nuance from the original skill. Use them as supporting reference when the workflow above feels too generic.

# Landing Page Copywriter

Create high-converting landing page copy using proven copywriting frameworks.

## Instructions

Follow this workflow to produce landing page copy or marketing website content.

1. **Gather product/service information**. Determine:
   - The product or service being sold
   - The target audience
   - The problem it solves
   - The competitive advantage (what makes it unique)
   - The action visitors should take
   - Available social proof, testimonials, or data points

2. **Choose a copywriting framework**.

   **PAS (Problem-Agitate-Solution)**:
   - Identify the pain point
   - Amplify the consequences
   - Present the solution

   **AIDA (Attention-Interest-Desire-Action)**:
   - Grab attention with a bold claim
   - Build interest with details
   - Create desire with benefits
   - Prompt action with a CTA

   **StoryBrand**:
   - The hero (customer) has a problem
   - Meets a guide (the brand)
   - Who gives them a plan
   - Calls them to action
   - That results in success or avoids failure

3. **Generate landing page sections**.

   **Hero section**:
   - Headline (value proposition in 10 words or less)
   - Subheadline (expand on the value)
   - Primary CTA button text
   - Trust indicators (used by X companies, Y reviews)

   **Problem section**:
   - Identify the pain point the audience feels
   - Use emotional language
   - Include 2-3 specific scenarios

   **Solution section**:
   - Explain how the product solves the problem
   - Cover 3-5 key features with benefit-focused descriptions
   - State why it beats alternatives

   **How it works**:
   - Lay out 3-4 simple steps
   - Give each step an icon concept and a description
   - End with a CTA

   **Social proof**:
   - Structure testimonials (quote + name + role + company)
   - Include a case study snippet
   - Add trust badges or metrics

   **Pricing/plans** (if applicable):
   - Provide a feature comparison
   - Highlight the recommended plan
   - Add money-back guarantee copy

   **FAQ**:
   - Address 5-7 common objections
   - Give clear, confident answers

   **Final CTA**:
   - Add an urgency or scarcity element
   - Include risk reversal (guarantee)
   - Write button text that reinforces value

4. **Format the output** using the template in [references/output-template.md](references/output-template.md).