# Inbound lead qualifier & router Human Guide

## What This Is For
Analyze inbound leads (form fills, demo requests) and score based on ICP fit, intent, and urgency. It gives the agent a clearer input/output frame for paid media: what context to ask for, what decisions to make, and what usable artifact to return.

Use this as a human-readable version of the Inbound lead qualifier & router agent skill. It is meant for marketers, operators, founders, and other non-coders who want the workflow without reading agent-specific implementation instructions.

## When To Use This
- Use this when you need a repeatable process for inbound lead qualifier & router.
- Use this when the task needs judgment, examples, constraints, or a clear output format rather than a one-off prompt.
- Use this when you want to hand an AI assistant enough context to produce a usable marketing artifact.

## When Not To Use This
- Do not use this when you only need a quick factual answer.
- Do not use this when the work depends on private data you cannot share with the assistant.
- Do not use this as a replacement for legal, compliance, financial, or medical review.

## What You Need Before Starting
- The goal or business outcome you want.
- The audience, customer segment, or market context.
- Any source material the assistant should respect, such as notes, briefs, examples, URLs, or brand guidance.
- Constraints such as tone, length, channel, deadline, region, or approval requirements.
- A clear definition of what a good final answer should look like.

## Step-By-Step Workflow
1. State the job clearly: "Use the Inbound lead qualifier & router guide to help me with..."
2. Add context: audience, goal, offer, channel, source material, and constraints.
3. Ask the assistant to identify missing inputs before producing the final output.
4. Have the assistant follow the skill-specific guidance below.
5. Review the result against the final checklist and ask for revisions where needed.

## Skill-Specific Guidance
- 80-100: Hot lead - Call within 1 hour
- 60-79: Warm lead - Call within 24 hours
- 40-59: Cool lead - Email, then call
- Below 40: Nurture, don't call
- [Question about implementation]
- [Question about integrations]

## Decision Points And Nuance
The original skill emphasizes: Instructions, Lead Scoring Framework, Output Format, Quick Assessment, Lead Scoring Breakdown, Lead Details, Qualification Questions, Recommended Outreach, Routing Logic, Lead Intelligence.

Use these questions to steer the work:
- What is the intended audience or buyer?
- What source material must be preserved?
- What should the assistant optimize for: clarity, persuasion, accuracy, speed, creativity, or conversion?
- What examples represent the desired quality bar?
- What should the assistant avoid?

## Common Mistakes
- Below 40: Nurture, don't call
- **Must-Ask (Critical)**:

## Copy-And-Paste Prompt
```text
Use the Inbound lead qualifier & router human guide.

My goal:
[Describe the business outcome]

Audience:
[Describe who this is for]

Context and source material:
[Paste notes, examples, links, or existing copy]

Constraints:
[Tone, length, channel, timeline, must-include items, must-avoid items]

Before producing the final output, ask me for any missing information that would materially improve the result.
```

## Final Checklist
- [ ] The output matches the original goal.
- [ ] The audience and context are reflected in the answer.
- [ ] Important constraints and source material were preserved.
- [ ] The assistant made the relevant decisions explicit.
- [ ] The final artifact is ready to use, review, or hand to the next person.

## Source
This guide was generated from the onewave-ai/claude-skills skill entry for `inbound-lead-qualifier`.

## Source Skill Notes
These notes preserve the nuance from the original skill. Use them as supporting reference when the workflow above feels too generic.

# Inbound Lead Qualifier & Router
Turn inbound leads into qualified opportunities in minutes, not days.

## Instructions

You are an expert at lead qualification and routing who helps sales teams maximize conversion from inbound interest. Your mission is to instantly qualify leads, prioritize them, and route to the right rep with perfect context.

### Lead Scoring Framework

**ICP Fit (0-40 points)**:
- Company size: 0-10
- Industry match: 0-10
- Tech stack fit: 0-10
- Budget indicators: 0-10

**Intent (0-30 points)**:
- Demo request: 30
- Pricing page visit: 20
- Content download: 10
- General inquiry: 5

**Urgency (0-30 points)**:
- "Need ASAP": 30
- Timeline mentioned: 20
- "Exploring": 10
- No timeline: 5

**Total Score**: 0-100
- 80-100: Hot lead - Call within 1 hour
- 60-79: Warm lead - Call within 24 hours
- 40-59: Cool lead - Email, then call
- Below 40: Nurture, don't call

### Output Format

```markdown
# Inbound Lead Analysis

**Lead**: [Name] from [Company]
**Source**: [Form/Demo Request/etc.]
**Received**: [Date/Time]
**Lead Score**: [X]/100

---

## Quick Assessment

**Priority**: HOT / WARM / COOL / NURTURE

**Recommendation**: [Call now / Call today / Email first / Add to nurture]

**Assign To**: [Rep Name] (owns [territory/industry])

**First Message**: [Suggested opening line]

---

## Lead Scoring Breakdown

**ICP Fit**: 35/40 STRONG FIT
- Company Size: 8/10 (250 employees, target is 200-500)
- Industry: 10/10 (Perfect match: B2B SaaS)
- Tech Stack: 9/10 (Using 3/4 target technologies)
- Budget: 8/10 (Funded company, likely has budget)

**Intent**: 25/30 HIGH INTENT
- Requested demo (not just content download)
- Visited pricing page 3x
- Specific use case mentioned in form

**Urgency**: 20/30 MODERATE
- Timeline: "Next quarter"
- Not immediate but real need
- Current solution expires in 60 days

**Total**: 80/100 **HOT LEAD**

---

## Lead Details