# Webinar funnel Human Guide

## What This Is For
Builds a 4–6 page webinar funnel. It gives the agent a clearer input/output frame for webinar funnel: what context to ask for, what decisions to make, and what usable artifact to return.

Use this as a human-readable version of the Webinar funnel agent skill. It is meant for marketers, operators, founders, and other non-coders who want the workflow without reading agent-specific implementation instructions.

## When To Use This
- Use this when you need a repeatable process for webinar funnel.
- Use this when the task needs judgment, examples, constraints, or a clear output format rather than a one-off prompt.
- Use this when you want to hand an AI assistant enough context to produce a usable marketing artifact.

## When Not To Use This
- Do not use this when you only need a quick factual answer.
- Do not use this when the work depends on private data you cannot share with the assistant.
- Do not use this as a replacement for legal, compliance, financial, or medical review.

## What You Need Before Starting
- The goal or business outcome you want.
- The audience, customer segment, or market context.
- Any source material the assistant should respect, such as notes, briefs, examples, URLs, or brand guidance.
- Constraints such as tone, length, channel, deadline, region, or approval requirements.
- A clear definition of what a good final answer should look like.

## Step-By-Step Workflow
1. State the job clearly: "Use the Webinar funnel guide to help me with..."
2. Add context: audience, goal, offer, channel, source material, and constraints.
3. Ask the assistant to identify missing inputs before producing the final output.
4. Have the assistant follow the skill-specific guidance below.
5. Review the result against the final checklist and ask for revisions where needed.

## Skill-Specific Guidance
- **Headline** — "Free [Live/Masterclass]: How to [Specific Result] in [Timeframe]"
- **Date/Time** — Clear scheduling with timezone conversion
- **3 learning outcomes** — Specific things they'll discover
- **Host bio** — Photo, credentials, authority markers
- **Registration form** — Name + Email
- **Urgency** — "Limited to [X] seats" or countdown to live date
- **Social proof** — Past attendee results or reviews
- "Save My Spot for the Free Masterclass"
- "Register Now — Only [X] Spots Left"
- **Confirmation** — "You're registered! Here's what to do next:"
- **Calendar link** — Add to Google Calendar / Apple Calendar / Outlook
- **Date/time reminder** — Repeat the webinar date/time

## Decision Points And Nuance
The original skill emphasizes: Funnel Flow, Pages, Page 1: Registration Page, Page 2: Confirmation Page, Page 3: Webinar Room Page, Page 4: Offer Page (Sales Page), Email Sequence, Conversion Benchmarks, A/B Test Recommendations.

Use these questions to steer the work:
- What is the intended audience or buyer?
- What source material must be preserved?
- What should the assistant optimize for: clarity, persuasion, accuracy, speed, creativity, or conversion?
- What examples represent the desired quality bar?
- What should the assistant avoid?

## Common Mistakes
- | Day before | Reminder 1 | "Tomorrow: [Webinar Topic] — don't miss this" |

## Copy-And-Paste Prompt
```text
Use the Webinar funnel human guide.

My goal:
[Describe the business outcome]

Audience:
[Describe who this is for]

Context and source material:
[Paste notes, examples, links, or existing copy]

Constraints:
[Tone, length, channel, timeline, must-include items, must-avoid items]

Before producing the final output, ask me for any missing information that would materially improve the result.
```

## Final Checklist
- [ ] The output matches the original goal.
- [ ] The audience and context are reflected in the answer.
- [ ] Important constraints and source material were preserved.
- [ ] The assistant made the relevant decisions explicit.
- [ ] The final artifact is ready to use, review, or hand to the next person.

## Source
This guide was generated from the ominou5/funnel-architect-plugin skill entry for `webinar-funnel`.

## Source Skill Notes
These notes preserve the nuance from the original skill. Use them as supporting reference when the workflow above feels too generic.

# Webinar Funnel

The highest-converting funnel for mid-to-high-ticket offers. Uses education to build trust before presenting the offer.

## Funnel Flow

```
Traffic → Registration Page → Confirmation Page → Webinar Page → Offer Page
                │                    │                  │              │
           [Register]         [Calendar add]      [Live/Replay]   [Purchase]
                                 [Email 1]         [Email 2-3]   [Email 4-7]
```

## Pages

### Page 1: Registration Page

**Purpose:** Get visitors to register for the webinar.

**Required Elements:**
1. **Headline** — "Free [Live/Masterclass]: How to [Specific Result] in [Timeframe]"
2. **Date/Time** — Clear scheduling with timezone conversion
3. **3 learning outcomes** — Specific things they'll discover
4. **Host bio** — Photo, credentials, authority markers
5. **Registration form** — Name + Email
6. **Urgency** — "Limited to [X] seats" or countdown to live date
7. **Social proof** — Past attendee results or reviews

**CTA Examples:**
- "Reserve My Seat →"
- "Save My Spot for the Free Masterclass"
- "Register Now — Only [X] Spots Left"

### Page 2: Confirmation Page

**Purpose:** Confirm registration, add to calendar, prime for attendance.

**Required Elements:**
1. **Confirmation** — "You're registered! Here's what to do next:"
2. **Calendar link** — Add to Google Calendar / Apple Calendar / Outlook
3. **Date/time reminder** — Repeat the webinar date/time
4. **Pre-webinar content** — Short video, PDF, or blog post to build anticipation
5. **Share prompt** — "Invite a friend who'd benefit"

### Page 3: Webinar Room Page

**Purpose:** Host the live or replay webinar.

**Required Elements:**
1. **Video embed** — YouTube, Vimeo, or WebinarJam/EverWebinar
2. **Chat/Q&A** — Engagement features (live only)
3. **Offer reveal CTA** — Button appears at the pitch point
4. **Handout download** — Slides or worksheet to follow along
5. **Countdown** — Time remaining (creates urgency for replay viewers)

### Page 4: Offer Page (Sales Page)

**Purpose:** Present the full offer with benefit stack and pricing.

**Required Elements:**
1. **Headline** — Recap the transformation promised in the webinar
2. **Problem/Solution** — Expand on what was covered
3. **Full benefit stack** — Everything included
4. **Pricing** — Clear pricing with value comparison
5. **Bonus stack** — Time-limited bonuses
6. **Testimonials** — Case studies from past customers
7. **FAQ** — Address top objections
8. **Guarantee** — Risk reversal (30-day money back, etc.)
9. **Final CTA** — With urgency (bonus deadline, price increase)

## Email Sequence

| Day | Email | Subject Line Pattern |
|---|---|---|
| Registration | Confirmation | "You're in! Here's your webinar link" |
| Day before | Reminder 1 | "Tomorrow: [Webinar Topic] — don't miss this" |
| Day of (AM) | Reminder 2 | "We start in [X] hours — your link inside" |
| Day of (start) | Reminder 3 | "We're LIVE! Join now →" |
| Day after | Replay + Offer | "Replay + special offer inside (expires [date])" |
| Day 2 after | Case study | "[Customer Name] did [Result] — here's how" |