# Evergreen webinar funnel Human Guide

## What This Is For
Automated evergreen webinar funnel. It gives the agent a clearer input/output frame for evergreen webinar funnel: what context to ask for, what decisions to make, and what usable artifact to return.

Use this as a human-readable version of the Evergreen webinar funnel agent skill. It is meant for marketers, operators, founders, and other non-coders who want the workflow without reading agent-specific implementation instructions.

## When To Use This
- Use this when you need a repeatable process for evergreen webinar funnel.
- Use this when the task needs judgment, examples, constraints, or a clear output format rather than a one-off prompt.
- Use this when you want to hand an AI assistant enough context to produce a usable marketing artifact.

## When Not To Use This
- Do not use this when you only need a quick factual answer.
- Do not use this when the work depends on private data you cannot share with the assistant.
- Do not use this as a replacement for legal, compliance, financial, or medical review.

## What You Need Before Starting
- The goal or business outcome you want.
- The audience, customer segment, or market context.
- Any source material the assistant should respect, such as notes, briefs, examples, URLs, or brand guidance.
- Constraints such as tone, length, channel, deadline, region, or approval requirements.
- A clear definition of what a good final answer should look like.

## Step-By-Step Workflow
1. State the job clearly: "Use the Evergreen webinar funnel guide to help me with..."
2. Add context: audience, goal, offer, channel, source material, and constraints.
3. Ask the assistant to identify missing inputs before producing the final output.
4. Have the assistant follow the skill-specific guidance below.
5. Review the result against the final checklist and ask for revisions where needed.

## Skill-Specific Guidance
- **Multiple session times** — "Pick the best time": next 15 min, next hour, tomorrow 10am, tomorrow 7pm
- **"Just in time" framing** — "Your session starts in 14 minutes"
- **Countdown to session** — builds urgency to attend
- **SMS/email reminder** option
- Chat simulation (optional — pre-loaded messages)
- "X people watching now" counter
- **No scrub bar** — video plays linearly like a live session
- **CTA appears at offer point** — typically 40–60 min in
- Time-limited replay (24–48 hours)
- Be transparent that it's pre-recorded (or avoid claiming it's live)
- Don't fake chat messages from real people
- Honor any "limited time" offers — don't show them again after expiry

## Decision Points And Nuance
The original skill emphasizes: Flow, Registration Page Requirements, Watch Page "Live" Elements, Session Schedule Pattern, Email Sequence, Conversion Benchmarks, Ethical Guidelines.

Use these questions to steer the work:
- What is the intended audience or buyer?
- What source material must be preserved?
- What should the assistant optimize for: clarity, persuasion, accuracy, speed, creativity, or conversion?
- What examples represent the desired quality bar?
- What should the assistant avoid?

## Common Mistakes
- Be transparent that it's pre-recorded (or avoid claiming it's live)
- Don't fake chat messages from real people
- Honor any "limited time" offers — don't show them again after expiry

## Copy-And-Paste Prompt
```text
Use the Evergreen webinar funnel human guide.

My goal:
[Describe the business outcome]

Audience:
[Describe who this is for]

Context and source material:
[Paste notes, examples, links, or existing copy]

Constraints:
[Tone, length, channel, timeline, must-include items, must-avoid items]

Before producing the final output, ask me for any missing information that would materially improve the result.
```

## Final Checklist
- [ ] The output matches the original goal.
- [ ] The audience and context are reflected in the answer.
- [ ] Important constraints and source material were preserved.
- [ ] The assistant made the relevant decisions explicit.
- [ ] The final artifact is ready to use, review, or hand to the next person.

## Source
This guide was generated from the ominou5/funnel-architect-plugin skill entry for `evergreen-webinar-funnel`.

## Source Skill Notes
These notes preserve the nuance from the original skill. Use them as supporting reference when the workflow above feels too generic.

# Evergreen Webinar Funnel

Take a proven live webinar and run it on autopilot 24/7.

## Flow

```
Traffic → Registration → Watch Page (simulated live) → Offer Page → Checkout
```

| Page | Purpose |
|---|---|
| Registration | Capture email, pick a session time |
| Watch Page | Pre-recorded video with live-like UI |
| Offer Page | Present offer — appears mid/post webinar |
| Checkout | Payment capture |

## Registration Page Requirements
- **Multiple session times** — "Pick the best time": next 15 min, next hour, tomorrow 10am, tomorrow 7pm
- **"Just in time" framing** — "Your session starts in 14 minutes"
- **Countdown to session** — builds urgency to attend
- **SMS/email reminder** option

## Watch Page "Live" Elements
- Chat simulation (optional — pre-loaded messages)
- "X people watching now" counter
- **No scrub bar** — video plays linearly like a live session
- **CTA appears at offer point** — typically 40–60 min in
- Time-limited replay (24–48 hours)

## Session Schedule Pattern
```javascript
// Generate "next available" sessions
function getNextSessions() {
  const now = new Date();
  return [
    { label: 'Starting in 15 minutes', time: addMinutes(now, 15) },
    { label: 'Today at ' + formatTime(addHours(now, 1)), time: addHours(now, 1) },
    { label: 'Tomorrow at 10:00 AM', time: nextDayAt(10) },
    { label: 'Tomorrow at 7:00 PM', time: nextDayAt(19) },
  ];
}
```

## Email Sequence

| Email | Timing | Purpose |
|---|---|---|
| Confirmation | Immediately | Session time + calendar link |
| Reminder 1 | 1 hour before | "Your session starts soon" |
| Reminder 2 | 5 min before | "We're going live — join now" |
| Replay | +4 hours after session | "Missed it? Watch the replay" |
| Offer Reminder | +24 hours | Social proof + expiring offer |
| Last Chance | +48 hours | "Replay expires tonight" |

## Conversion Benchmarks

| Metric | Target |
|---|---|
| Registration rate | > 30% |
| Show rate (reg → watch) | > 35% |
| Watch > 50% of video | > 50% of attendees |
| Webinar → offer page | > 20% |
| Offer → purchase | > 5% |
| Overall reg → purchase | > 2% |

## Ethical Guidelines
- Be transparent that it's pre-recorded (or avoid claiming it's live)
- Don't fake chat messages from real people
- Honor any "limited time" offers — don't show them again after expiry
- Give genuine replay access as promised