# Lead magnet generator Human Guide

## What This Is For
Creates viral lead magnet posts that drive comments and DMs. It gives the agent a clearer input/output frame for paid media: what context to ask for, what decisions to make, and what usable artifact to return.

Use this as a human-readable version of the Lead magnet generator agent skill. It is meant for marketers, operators, founders, and other non-coders who want the workflow without reading agent-specific implementation instructions.

## When To Use This
- Use this when you need a repeatable process for lead magnet generator.
- Use this when the task needs judgment, examples, constraints, or a clear output format rather than a one-off prompt.
- Use this when you want to hand an AI assistant enough context to produce a usable marketing artifact.

## When Not To Use This
- Do not use this when you only need a quick factual answer.
- Do not use this when the work depends on private data you cannot share with the assistant.
- Do not use this as a replacement for legal, compliance, financial, or medical review.

## What You Need Before Starting
- The goal or business outcome you want.
- The audience, customer segment, or market context.
- Any source material the assistant should respect, such as notes, briefs, examples, URLs, or brand guidance.
- Constraints such as tone, length, channel, deadline, region, or approval requirements.
- A clear definition of what a good final answer should look like.

## Step-By-Step Workflow
1. State the job clearly: "Use the Lead magnet generator guide to help me with..."
2. Add context: audience, goal, offer, channel, source material, and constraints.
3. Ask the assistant to identify missing inputs before producing the final output.
4. Have the assistant follow the skill-specific guidance below.
5. Review the result against the final checklist and ask for revisions where needed.

## Skill-Specific Guidance
- **lead-magnet-patterns.md**: Lead magnet post structures, value framing techniques, and CTA patterns
- **hook-patterns.md**: 18 proven viral hook patterns with templates and psychology (from viral-hook-creator)
- **trigger_words.md**: Four categories of viral trigger words (from viral-hook-creator)
- **If it exists:** Read it and use the business context to personalize your output (industry terminology, audience, brand voice, authority metrics).
- **If it doesn't exist:** Proceed using defaults from the "Defaults & Assumptions" section.
- **Lead magnet:** What are they giving away? (framework, template, checklist, course, etc.)
- **Credibility hook:** What effort/research backs it? (X hours studying, X months building, X years experience)
- **Inside contents:** What does the lead magnet contain? (for the detailed version)
- **Value anchor:** Price point to anchor value ($99, $199, etc.) or scarcity (will charge X in Y days)
- **Trigger word:** What word should people comment? (default: relevant keyword in CAPS)
- **Platform:** Twitter/X or LinkedIn
- Select 2 different patterns from hook-patterns.md that fit the lead magnet topic

## Decision Points And Nuance
The original skill emphasizes: Purpose, Execution Logic, If $ARGUMENTS is empty or not provided:, If $ARGUMENTS contains content:, Task Execution, MANDATORY: Read Reference Files FIRST, Check for Business Context, Analyze Input, Generate Lead Magnet Posts, Format and Verify.

Use these questions to steer the work:
- What is the intended audience or buyer?
- What source material must be preserved?
- What should the assistant optimize for: clarity, persuasion, accuracy, speed, creativity, or conversion?
- What examples represent the desired quality bar?
- What should the assistant avoid?

## Common Mistakes
- BLOCKING REQUIREMENT — DO NOT SKIP THIS STEP
- Before doing ANYTHING else, you MUST use the Read tool to read ALL reference files:
- **DO NOT PROCEED** to Step 2 until you have read ALL three files and have the patterns loaded in context.
- Comment "[WORD]" and I'll send it to you for free (must be following)
- Value anchor must feel real and justified
- "Must be following" is required for Twitter/X (enables DMs)
- End with: `Comment "[WORD]" and I'll send it to you for free (must be following)`
- OR: `Like + Comment "[WORD]" and it's yours for free. (Must be following so I can DM you)`

## Copy-And-Paste Prompt
```text
Use the Lead magnet generator human guide.

My goal:
[Describe the business outcome]

Audience:
[Describe who this is for]

Context and source material:
[Paste notes, examples, links, or existing copy]

Constraints:
[Tone, length, channel, timeline, must-include items, must-avoid items]

Before producing the final output, ask me for any missing information that would materially improve the result.
```

## Final Checklist
- [ ] The output matches the original goal.
- [ ] The audience and context are reflected in the answer.
- [ ] Important constraints and source material were preserved.
- [ ] The assistant made the relevant decisions explicit.
- [ ] The final artifact is ready to use, review, or hand to the next person.

## Source
This guide was generated from the ognjengt/founder-skills skill entry for `lead-magnet-generator`.

## Source Skill Notes
These notes preserve the nuance from the original skill. Use them as supporting reference when the workflow above feels too generic.

# Lead Magnet Generator

## Purpose
Generate 2 viral lead magnet posts that get your audience to comment a trigger word in exchange for a free resource, maximizing engagement and DM opt-ins.

---

## Execution Logic

**Check $ARGUMENTS first to determine execution mode:**

### If $ARGUMENTS is empty or not provided:
Respond with:
"lead-magnet-generator loaded, proceed with additional instructions"

Then wait for the user to provide their requirements in the next message.

### If $ARGUMENTS contains content:
Proceed immediately to Task Execution (skip the "loaded" message).

---

## Task Execution

When user requirements are available (either from initial $ARGUMENTS or follow-up message):

### 1. MANDATORY: Read Reference Files FIRST
**BLOCKING REQUIREMENT — DO NOT SKIP THIS STEP**

Before doing ANYTHING else, you MUST use the Read tool to read ALL reference files:

```
Read: ./references/lead-magnet-patterns.md
Read: ../viral-hook-creator/references/hook-patterns.md
Read: ../viral-hook-creator/references/trigger_words.md
```

**What you will find:**
- **lead-magnet-patterns.md**: Lead magnet post structures, value framing techniques, and CTA patterns
- **hook-patterns.md**: 18 proven viral hook patterns with templates and psychology (from viral-hook-creator)
- **trigger_words.md**: Four categories of viral trigger words (from viral-hook-creator)

**DO NOT PROCEED** to Step 2 until you have read ALL three files and have the patterns loaded in context.

### 2. Check for Business Context
Check if `FOUNDER_CONTEXT.md` exists in the project root.
- **If it exists:** Read it and use the business context to personalize your output (industry terminology, audience, brand voice, authority metrics).
- **If it doesn't exist:** Proceed using defaults from the "Defaults & Assumptions" section.

### 3. Analyze Input
From the user's requirements, extract:
- **Lead magnet:** What are they giving away? (framework, template, checklist, course, etc.)
- **Credibility hook:** What effort/research backs it? (X hours studying, X months building, X years experience)
- **Inside contents:** What does the lead magnet contain? (for the detailed version)
- **Value anchor:** Price point to anchor value ($99, $199, etc.) or scarcity (will charge X in Y days)
- **Trigger word:** What word should people comment? (default: relevant keyword in CAPS)
- **Platform:** Twitter/X or LinkedIn

For any missing information, apply defaults from **Defaults & Assumptions** or ask the user.

### 4. Generate Lead Magnet Posts

**Step 4a: Generate Opening Hooks FIRST**
Using the hook patterns and trigger words from viral-hook-creator (read in Step 1), generate exactly 2 opening hook options:

1. Select 2 different patterns from hook-patterns.md that fit the lead magnet topic
2. Integrate 1-2 trigger words from trigger_words.md into each hook
3. Each hook should be 1-2 lines that create curiosity about the lead magnet

These hooks will serve as the opening lines for both post versions.

**Step 4b: Build Complete Posts**
Using the best hook from 4a, create exactly 2 versions:

**Version 1: Quick Format**
Structure:
```
[Opening hook from Step 4a]

[What you created from it]