# 30X SEO competitor pages Human Guide

## What This Is For
Create high-converting comparison and alternatives pages that target competitive intent keywords with accurate, structured content. It gives the agent a clearer input/output frame for search and SEO workflows: what context to ask for, what decisions to make, and what usable artifact to return.

Use this as a human-readable version of the 30X SEO competitor pages agent skill. It is meant for marketers, operators, founders, and other non-coders who want the workflow without reading agent-specific implementation instructions.

## When To Use This
- Use this when you need a repeatable process for 30x SEO competitor pages.
- Use this when the task needs judgment, examples, constraints, or a clear output format rather than a one-off prompt.
- Use this when you want to hand an AI assistant enough context to produce a usable marketing artifact.

## When Not To Use This
- Do not use this when you only need a quick factual answer.
- Do not use this when the work depends on private data you cannot share with the assistant.
- Do not use this as a replacement for legal, compliance, financial, or medical review.

## What You Need Before Starting
- The goal or business outcome you want.
- The audience, customer segment, or market context.
- Any source material the assistant should respect, such as notes, briefs, examples, URLs, or brand guidance.
- Constraints such as tone, length, channel, deadline, region, or approval requirements.
- A clear definition of what a good final answer should look like.

## Step-By-Step Workflow
1. State the job clearly: "Use the 30X SEO competitor pages guide to help me with..."
2. Add context: audience, goal, offer, channel, source material, and constraints.
3. Ask the assistant to identify missing inputs before producing the final output.
4. Have the assistant follow the skill-specific guidance below.
5. Review the result against the final checklist and ask for revisions where needed.

## Skill-Specific Guidance
- Direct head-to-head comparison between two products/services
- Balanced feature-by-feature analysis
- Clear verdict or recommendation with justification
- Target keyword: `[Product A] vs [Product B]`
- List of alternatives to a specific product/service
- Each alternative with brief summary, pros/cons, best-for use case
- Target keyword: `[Product] alternatives`, `best alternatives to [Product]`
- Curated list of top tools/services in a category
- Ranking criteria clearly stated
- Target keyword: `best [category] tools [year]`, `top [category] software`
- Feature matrix with multiple products in columns
- Sortable/filterable if interactive

## Decision Points And Nuance
The original skill emphasizes: Page Types, "X vs Y" Comparison Pages, "Alternatives to X" Pages, "Best [Category] Tools" Roundup Pages, Comparison Table Pages, Comparison Table Generation, Feature Matrix Layout, Data Accuracy Requirements, Schema Markup Recommendations, Product Schema with AggregateRating.

Use these questions to steer the work:
- What is the intended audience or buyer?
- What source material must be preserved?
- What should the assistant optimize for: clarity, persuasion, accuracy, speed, creativity, or conversion?
- What examples represent the desired quality bar?
- What should the assistant avoid?

## Common Mistakes
- All feature claims must be verifiable from public sources
- Pricing must be current (include "as of [date]" note)
- Avoid aggressive CTAs in competitor description sections (reduces trust)
- **Accuracy**: All competitor information must be verifiable from public sources
- **No defamation**: Never make false or misleading claims about competitors

## Copy-And-Paste Prompt
```text
Use the 30X SEO competitor pages human guide.

My goal:
[Describe the business outcome]

Audience:
[Describe who this is for]

Context and source material:
[Paste notes, examples, links, or existing copy]

Constraints:
[Tone, length, channel, timeline, must-include items, must-avoid items]

Before producing the final output, ask me for any missing information that would materially improve the result.
```

## Final Checklist
- [ ] The output matches the original goal.
- [ ] The audience and context are reflected in the answer.
- [ ] Important constraints and source material were preserved.
- [ ] The assistant made the relevant decisions explicit.
- [ ] The final artifact is ready to use, review, or hand to the next person.

## Source
This guide was generated from the norahe0304-art/30x-seo skill entry for `30x-seo-competitor-pages`.

## Source Skill Notes
These notes preserve the nuance from the original skill. Use them as supporting reference when the workflow above feels too generic.

# Competitor Comparison & Alternatives Pages

Create high-converting comparison and alternatives pages that target
competitive intent keywords with accurate, structured content.

## Page Types

### 1. "X vs Y" Comparison Pages
- Direct head-to-head comparison between two products/services
- Balanced feature-by-feature analysis
- Clear verdict or recommendation with justification
- Target keyword: `[Product A] vs [Product B]`

### 2. "Alternatives to X" Pages
- List of alternatives to a specific product/service
- Each alternative with brief summary, pros/cons, best-for use case
- Target keyword: `[Product] alternatives`, `best alternatives to [Product]`

### 3. "Best [Category] Tools" Roundup Pages
- Curated list of top tools/services in a category
- Ranking criteria clearly stated
- Target keyword: `best [category] tools [year]`, `top [category] software`

### 4. Comparison Table Pages
- Feature matrix with multiple products in columns
- Sortable/filterable if interactive
- Target keyword: `[category] comparison`, `[category] comparison chart`

## Comparison Table Generation

### Feature Matrix Layout
```
| Feature          | Your Product | Competitor A | Competitor B |
|------------------|:------------:|:------------:|:------------:|
| Feature 1        | ✅           | ✅           | ❌           |
| Feature 2        | ✅           | ⚠️ Partial   | ✅           |
| Feature 3        | ✅           | ❌           | ❌           |
| Pricing (from)   | $X/mo        | $Y/mo        | $Z/mo        |
| Free Tier        | ✅           | ❌           | ✅           |
```

### Data Accuracy Requirements
- All feature claims must be verifiable from public sources
- Pricing must be current (include "as of [date]" note)
- Update frequency: review quarterly or when competitors ship major changes
- Link to source for each competitor data point where possible

## Schema Markup Recommendations

### Product Schema with AggregateRating
```json
{
  "@context": "https://schema.org",
  "@type": "Product",
  "name": "[Product Name]",
  "description": "[Product Description]",
  "brand": {
    "@type": "Brand",
    "name": "[Brand Name]"
  },
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "[Rating]",
    "reviewCount": "[Count]",
    "bestRating": "5",
    "worstRating": "1"
  }
}
```

### SoftwareApplication (for software comparisons)
```json
{
  "@context": "https://schema.org",
  "@type": "SoftwareApplication",
  "name": "[Software Name]",
  "applicationCategory": "[Category]",
  "operatingSystem": "[OS]",
  "offers": {
    "@type": "Offer",