# Amazon brand analytics Human Guide

## What This Is For
Unlock Brand Analytics insights for strategic growth. It gives the agent a clearer input/output frame for brand and messaging: what context to ask for, what decisions to make, and what usable artifact to return.

Use this as a human-readable version of the Amazon brand analytics agent skill. It is meant for marketers, operators, founders, and other non-coders who want the workflow without reading agent-specific implementation instructions.

## When To Use This
- Use this when you need a repeatable process for amazon brand analytics.
- Use this when the task needs judgment, examples, constraints, or a clear output format rather than a one-off prompt.
- Use this when you want to hand an AI assistant enough context to produce a usable marketing artifact.

## When Not To Use This
- Do not use this when you only need a quick factual answer.
- Do not use this when the work depends on private data you cannot share with the assistant.
- Do not use this as a replacement for legal, compliance, financial, or medical review.

## What You Need Before Starting
- The goal or business outcome you want.
- The audience, customer segment, or market context.
- Any source material the assistant should respect, such as notes, briefs, examples, URLs, or brand guidance.
- Constraints such as tone, length, channel, deadline, region, or approval requirements.
- A clear definition of what a good final answer should look like.

## Step-By-Step Workflow
1. State the job clearly: "Use the Amazon brand analytics guide to help me with..."
2. Add context: audience, goal, offer, channel, source material, and constraints.
3. Ask the assistant to identify missing inputs before producing the final output.
4. Have the assistant follow the skill-specific guidance below.
5. Review the result against the final checklist and ask for revisions where needed.

## Skill-Specific Guidance
- **Search Frequency Rank (SFR) analysis**: Decode keyword opportunities, click share gaps, and conversion optimization
- **Market Basket intelligence**: Identify cross-sell opportunities, bundle strategies, and category expansion
- **Item Comparison insights**: Understand competitive positioning and customer consideration factors
- **Demographic analysis**: Extract customer segment insights and geographic opportunities
- **Seasonal trend detection**: Identify timing patterns and market shifts from search data
- **Strategic recommendations**: Convert raw data into actionable growth strategies
- **Multi-marketplace support**: Works with Brand Analytics from all Amazon regions
- Export Search Frequency Rank report from Brand Analytics (last 90 days recommended)
- Focus on top 100-200 keywords by search frequency rank
- Note current click share and conversion share for each keyword
- Export Market Basket Analysis report (6-12 months for pattern recognition)
- Include both "Customers who bought X also bought Y" data

## Decision Points And Nuance
The original skill emphasizes: Installation, Capabilities, Usage Examples, Three Analysis Modes, Workflow, Step 1: Data Preparation, Step 2: Pattern Recognition, Step 3: Strategic Synthesis, Output Format, Brand Analytics Strategic Report: [Brand/Category].

Use these questions to steer the work:
- What is the intended audience or buyer?
- What source material must be preserved?
- What should the assistant optimize for: clarity, persuasion, accuracy, speed, creativity, or conversion?
- What examples represent the desired quality bar?
- What should the assistant avoid?

## Common Mistakes
- | Mode | Input Required | Output | Best For |

## Copy-And-Paste Prompt
```text
Use the Amazon brand analytics human guide.

My goal:
[Describe the business outcome]

Audience:
[Describe who this is for]

Context and source material:
[Paste notes, examples, links, or existing copy]

Constraints:
[Tone, length, channel, timeline, must-include items, must-avoid items]

Before producing the final output, ask me for any missing information that would materially improve the result.
```

## Final Checklist
- [ ] The output matches the original goal.
- [ ] The audience and context are reflected in the answer.
- [ ] Important constraints and source material were preserved.
- [ ] The assistant made the relevant decisions explicit.
- [ ] The final artifact is ready to use, review, or hand to the next person.

## Source
This guide was generated from the nexscope-ai/amazon-skills skill entry for `amazon-brand-analytics`.

## Source Skill Notes
These notes preserve the nuance from the original skill. Use them as supporting reference when the workflow above feels too generic.

# Amazon Brand Analytics 📊

Unlock Brand Analytics insights for strategic growth. Requires Brand Registry — works with your data.

## Installation

```bash
npx skills add nexscope-ai/Amazon-Skills --skill amazon-brand-analytics -g
```

## Capabilities

- **Search Frequency Rank (SFR) analysis**: Decode keyword opportunities, click share gaps, and conversion optimization
- **Market Basket intelligence**: Identify cross-sell opportunities, bundle strategies, and category expansion
- **Item Comparison insights**: Understand competitive positioning and customer consideration factors
- **Demographic analysis**: Extract customer segment insights and geographic opportunities
- **Seasonal trend detection**: Identify timing patterns and market shifts from search data
- **Strategic recommendations**: Convert raw data into actionable growth strategies
- **Multi-marketplace support**: Works with Brand Analytics from all Amazon regions

## Usage Examples

Users can ask naturally. Examples:

```
Analyze my Search Frequency Rank data for "wireless earbuds" — show keyword opportunities and click share gaps
```

```
Review my Market Basket data for the last 6 months. What cross-sell and bundling opportunities do you see?
```

```
Interpret my Item Comparison report for yoga mats — how do customers evaluate my product vs competitors?
```

```
Generate Brand Analytics strategy report for Q4 combining SFR, Market Basket, and demographic data
```

```
Find seasonal trends and opportunity keywords from my Brand Analytics data for kitchen appliances
```

## Three Analysis Modes

| Mode | Input Required | Output | Best For |
|------|----------------|--------|----------|
| **SFR Analysis** | Search Frequency Rank data export | Keyword opportunities, click/conversion gaps | Advertising optimization |
| **Market Basket** | Market Basket Analysis export | Cross-sell opportunities, bundle recommendations | Product strategy |
| **Item Comparison** | Item Comparison report data | Competitive positioning insights | Product development |

## Workflow

### Step 1: Data Preparation

**For SFR Analysis:**
1. Export Search Frequency Rank report from Brand Analytics (last 90 days recommended)
2. Focus on top 100-200 keywords by search frequency rank
3. Note current click share and conversion share for each keyword

**For Market Basket Analysis:**
1. Export Market Basket Analysis report (6-12 months for pattern recognition)
2. Include both "Customers who bought X also bought Y" data
3. Filter for statistically significant purchase combinations (10+ co-purchases)

**For Item Comparison:**
1. Export Item Comparison report for your main ASINs
2. Include comparison data with top 5-10 competitors
3. Note customer consideration patterns and demographic breakdowns

### Step 2: Pattern Recognition

Use the provided data to identify:

**SFR Insights:**
- Keywords with high search frequency but low click share (opportunity gaps)
- Conversion share significantly below click share (optimization needs)
- Seasonal search pattern changes
- Emerging keyword trends