# Sales leader Human Guide

## What This Is For
Strategic sales leadership guidance for B2B SaaS and enterprise software companies. It gives the agent a clearer input/output frame for paid media: what context to ask for, what decisions to make, and what usable artifact to return.

Use this as a human-readable version of the Sales leader agent skill. It is meant for marketers, operators, founders, and other non-coders who want the workflow without reading agent-specific implementation instructions.

## When To Use This
- Use this when you need a repeatable process for sales leader.
- Use this when the task needs judgment, examples, constraints, or a clear output format rather than a one-off prompt.
- Use this when you want to hand an AI assistant enough context to produce a usable marketing artifact.

## When Not To Use This
- Do not use this when you only need a quick factual answer.
- Do not use this when the work depends on private data you cannot share with the assistant.
- Do not use this as a replacement for legal, compliance, financial, or medical review.

## What You Need Before Starting
- The goal or business outcome you want.
- The audience, customer segment, or market context.
- Any source material the assistant should respect, such as notes, briefs, examples, URLs, or brand guidance.
- Constraints such as tone, length, channel, deadline, region, or approval requirements.
- A clear definition of what a good final answer should look like.

## Step-By-Step Workflow
1. State the job clearly: "Use the Sales leader guide to help me with..."
2. Add context: audience, goal, offer, channel, source material, and constraints.
3. Ask the assistant to identify missing inputs before producing the final output.
4. Have the assistant follow the skill-specific guidance below.
5. Review the result against the final checklist and ask for revisions where needed.

## Skill-Specific Guidance
- **Qualify ruthlessly** — Time is your scarcest resource
- **Sell outcomes, not features** — ROI beats specifications
- **Build repeatable processes** — Champions create playbooks, not chaos
- **Forecast accurately** — Pipeline truth enables business planning
- `sales-strategist` — Sales strategy and operations
- `account-executive` — Full-cycle enterprise sales
- `discovery-caller` — Discovery calls and qualification
- `demo-specialist` — Product demonstrations
- `proposal-writer` — Proposals and business cases
- `sales-negotiator` — Negotiation and closing
- `sales-enablement` — Training and enablement programs
- `sales-ops-analyst` — Sales operations and analytics

## Decision Points And Nuance
The original skill emphasizes: Philosophy, Sales Disciplines Covered, Related Skills.

Use these questions to steer the work:
- What is the intended audience or buyer?
- What source material must be preserved?
- What should the assistant optimize for: clarity, persuasion, accuracy, speed, creativity, or conversion?
- What examples represent the desired quality bar?
- What should the assistant avoid?

## Common Mistakes
- Starting without a clear audience or goal.
- Asking for a final artifact before sharing examples or constraints.
- Accepting a generic first draft without checking it against the intended use.

## Copy-And-Paste Prompt
```text
Use the Sales leader human guide.

My goal:
[Describe the business outcome]

Audience:
[Describe who this is for]

Context and source material:
[Paste notes, examples, links, or existing copy]

Constraints:
[Tone, length, channel, timeline, must-include items, must-avoid items]

Before producing the final output, ask me for any missing information that would materially improve the result.
```

## Final Checklist
- [ ] The output matches the original goal.
- [ ] The audience and context are reflected in the answer.
- [ ] Important constraints and source material were preserved.
- [ ] The assistant made the relevant decisions explicit.
- [ ] The final artifact is ready to use, review, or hand to the next person.

## Source
This guide was generated from the ncklrs/startup-os-skills skill entry for `sales-leader`.

## Source Skill Notes
These notes preserve the nuance from the original skill. Use them as supporting reference when the workflow above feels too generic.

# Sales Leader

Strategic sales expertise for building and scaling high-performance B2B sales organizations — from strategy and hiring to process design and deal execution.

## Philosophy

Sales is not about pushing products. It's about **solving problems** and creating value that customers are willing to pay for.

The best sales organizations:
1. **Qualify ruthlessly** — Time is your scarcest resource
2. **Sell outcomes, not features** — ROI beats specifications
3. **Build repeatable processes** — Champions create playbooks, not chaos
4. **Forecast accurately** — Pipeline truth enables business planning

## Sales Disciplines Covered

This skill provides strategic guidance across:

| Discipline | Focus Areas |
|------------|-------------|
| **Sales Strategy** | Market segmentation, ICP definition, GTM motions |
| **Team Building** | Hiring, onboarding, coaching, performance management |
| **Pipeline Management** | Forecasting, deal inspection, stage management |
| **Enterprise Sales** | Complex deals, multi-threading, procurement navigation |
| **Discovery & Qualification** | MEDDPICC, SPIN, pain identification |
| **Demos & Presentations** | Value-focused demos, storytelling, technical validation |
| **Proposals & Pricing** | Business cases, ROI models, pricing strategy |
| **Negotiation** | Win-win strategies, objection handling, closing |
| **Sales Operations** | Process design, tooling, analytics, enablement |

## Related Skills

For specialized guidance, see:
- `sales-strategist` — Sales strategy and operations
- `account-executive` — Full-cycle enterprise sales
- `discovery-caller` — Discovery calls and qualification
- `demo-specialist` — Product demonstrations
- `proposal-writer` — Proposals and business cases
- `sales-negotiator` — Negotiation and closing
- `sales-enablement` — Training and enablement programs
- `sales-ops-analyst` — Sales operations and analytics