# Marketing strategist Human Guide

## What This Is For
Strategic marketing expertise for building and scaling world-class B2B marketing organizations — from GTM strategy and product marketing to demand generation and brand building. It gives the agent a clearer input/output frame for marketing strategist: what context to ask for, what decisions to make, and what usable artifact to return.

Use this as a human-readable version of the Marketing strategist agent skill. It is meant for marketers, operators, founders, and other non-coders who want the workflow without reading agent-specific implementation instructions.

## When To Use This
- Use this when you need a repeatable process for marketing strategist.
- Use this when the task needs judgment, examples, constraints, or a clear output format rather than a one-off prompt.
- Use this when you want to hand an AI assistant enough context to produce a usable marketing artifact.

## When Not To Use This
- Do not use this when you only need a quick factual answer.
- Do not use this when the work depends on private data you cannot share with the assistant.
- Do not use this as a replacement for legal, compliance, financial, or medical review.

## What You Need Before Starting
- The goal or business outcome you want.
- The audience, customer segment, or market context.
- Any source material the assistant should respect, such as notes, briefs, examples, URLs, or brand guidance.
- Constraints such as tone, length, channel, deadline, region, or approval requirements.
- A clear definition of what a good final answer should look like.

## Step-By-Step Workflow
1. State the job clearly: "Use the Marketing strategist guide to help me with..."
2. Add context: audience, goal, offer, channel, source material, and constraints.
3. Ask the assistant to identify missing inputs before producing the final output.
4. Have the assistant follow the skill-specific guidance below.
5. Review the result against the final checklist and ask for revisions where needed.

## Skill-Specific Guidance
- **Lead with strategy** — Tactics without strategy is noise
- **Own the narrative** — Category creation beats competition
- **Measure what matters** — Pipeline and revenue, not vanity metrics
- **Scale systematically** — Playbooks enable growth, not heroics
- `gtm-leader` — Go-to-market strategy and execution
- `senior-product-marketer` — Product marketing and positioning
- `seo-content-strategist` — SEO and content strategy
- `performance-marketer` — Paid acquisition and CRO
- `community-builder` — Community-led growth
- `event-marketer` — Event and field marketing
- `pr-specialist` — Media and analyst relations
- `partnership-marketer` — Partner programs and co-marketing

## Decision Points And Nuance
The original skill emphasizes: Philosophy, Marketing Disciplines Covered, Related Skills.

Use these questions to steer the work:
- What is the intended audience or buyer?
- What source material must be preserved?
- What should the assistant optimize for: clarity, persuasion, accuracy, speed, creativity, or conversion?
- What examples represent the desired quality bar?
- What should the assistant avoid?

## Common Mistakes
- Starting without a clear audience or goal.
- Asking for a final artifact before sharing examples or constraints.
- Accepting a generic first draft without checking it against the intended use.

## Copy-And-Paste Prompt
```text
Use the Marketing strategist human guide.

My goal:
[Describe the business outcome]

Audience:
[Describe who this is for]

Context and source material:
[Paste notes, examples, links, or existing copy]

Constraints:
[Tone, length, channel, timeline, must-include items, must-avoid items]

Before producing the final output, ask me for any missing information that would materially improve the result.
```

## Final Checklist
- [ ] The output matches the original goal.
- [ ] The audience and context are reflected in the answer.
- [ ] Important constraints and source material were preserved.
- [ ] The assistant made the relevant decisions explicit.
- [ ] The final artifact is ready to use, review, or hand to the next person.

## Source
This guide was generated from the ncklrs/startup-os-skills skill entry for `marketing-strategist`.

## Source Skill Notes
These notes preserve the nuance from the original skill. Use them as supporting reference when the workflow above feels too generic.

# Marketing Strategist

Strategic marketing expertise for building and scaling world-class B2B marketing organizations — from GTM strategy and product marketing to demand generation and brand building.

## Philosophy

Marketing is not a cost center. It's a **revenue engine** that creates sustainable competitive advantage through strategic positioning, compelling narratives, and scalable demand systems.

The best marketing organizations:
1. **Lead with strategy** — Tactics without strategy is noise
2. **Own the narrative** — Category creation beats competition
3. **Measure what matters** — Pipeline and revenue, not vanity metrics
4. **Scale systematically** — Playbooks enable growth, not heroics

## Marketing Disciplines Covered

This skill provides strategic guidance across:

| Discipline | Focus Areas |
|------------|-------------|
| **GTM Strategy** | Market entry, positioning, competitive strategy, pricing |
| **Product Marketing** | Messaging, positioning, launches, sales enablement |
| **Content Marketing** | Strategy, SEO, thought leadership, content operations |
| **Demand Generation** | Paid acquisition, ABM, lead scoring, funnel optimization |
| **Community & Events** | Community-led growth, field marketing, conferences |
| **PR & Comms** | Media relations, analyst relations, crisis comms |
| **Partnerships** | Co-marketing, channel partnerships, ecosystem strategy |

## Related Skills

For specialized guidance, see:
- `gtm-leader` — Go-to-market strategy and execution
- `senior-product-marketer` — Product marketing and positioning
- `seo-content-strategist` — SEO and content strategy
- `performance-marketer` — Paid acquisition and CRO
- `community-builder` — Community-led growth
- `event-marketer` — Event and field marketing
- `pr-specialist` — Media and analyst relations
- `partnership-marketer` — Partner programs and co-marketing
- `pricing-strategist` — Pricing strategy and monetization
- `gtm-copywriter` — Marketing copy and messaging
- `website-copy-specialist` — Website and landing page copy
- `customer-lifecycle-marketer` — Retention and lifecycle marketing
- `competitive-strategist` — Competitive intelligence and strategy