# UGC scriptwriter Human Guide

## What This Is For
This skill helps you develop scripts for user-generated content (UGC) style ads. It gives the agent a clearer input/output frame for UGC scriptwriter: what context to ask for, what decisions to make, and what usable artifact to return.

Use this as a human-readable version of the UGC scriptwriter agent skill. It is meant for marketers, operators, founders, and other non-coders who want the workflow without reading agent-specific implementation instructions.

## When To Use This
- Use this when you need a repeatable process for UGC scriptwriter.
- Use this when the task needs judgment, examples, constraints, or a clear output format rather than a one-off prompt.
- Use this when you want to hand an AI assistant enough context to produce a usable marketing artifact.

## When Not To Use This
- Do not use this when you only need a quick factual answer.
- Do not use this when the work depends on private data you cannot share with the assistant.
- Do not use this as a replacement for legal, compliance, financial, or medical review.

## What You Need Before Starting
- The goal or business outcome you want.
- The audience, customer segment, or market context.
- Any source material the assistant should respect, such as notes, briefs, examples, URLs, or brand guidance.
- Constraints such as tone, length, channel, deadline, region, or approval requirements.
- A clear definition of what a good final answer should look like.

## Step-By-Step Workflow
1. State the job clearly: "Use the UGC scriptwriter guide to help me with..."
2. Add context: audience, goal, offer, channel, source material, and constraints.
3. Ask the assistant to identify missing inputs before producing the final output.
4. Have the assistant follow the skill-specific guidance below.
5. Review the result against the final checklist and ask for revisions where needed.

## Skill-Specific Guidance
- **Your hook** (the opening line)
- **Your product** (what you're selling)
- Opens with the hook unchanged
- Expands the problem in relatable terms (roommate, construction, brain won't lock in)
- Introduces product naturally ("until I tried these")
- Specific benefit ("leaf blower outside, gone") not generic ("great noise canceling")
- Personal result ("more done in two weeks than the entire month before")
- Soft CTA ("Your sanity will thank you")
- A friend recommending something they genuinely like
- Someone sharing a real experience or discovery
- A person talking naturally to camera
- **Expand on the problem** — Make the viewer feel the pain point

## Decision Points And Nuance
The original skill emphasizes: Companion Skills, Quick Start (Minimal Input), What Good Looks Like, Discovery: Understanding the Inputs, Required Information, Helpful Context (If Available), UGC Script Principles, What Makes UGC Effective, The UGC Voice, Read-Aloud Test.

Use these questions to steer the work:
- What is the intended audience or buyer?
- What source material must be preserved?
- What should the assistant optimize for: clarity, persuasion, accuracy, speed, creativity, or conversion?
- What examples represent the desired quality bar?
- What should the assistant avoid?

## Common Mistakes
- | Required | Question to Ask | Why It Matters |
- | Product | "What product is this for?" | Script must feature real product details |
- Use the hook from the concept. Don't modify it.
- | Problem expansion | Keep it relatable, don't overdo the negativity |
- Avoid: "Click the link below," "Shop now," "Use code XYZ"

## Copy-And-Paste Prompt
```text
Use the UGC scriptwriter human guide.

My goal:
[Describe the business outcome]

Audience:
[Describe who this is for]

Context and source material:
[Paste notes, examples, links, or existing copy]

Constraints:
[Tone, length, channel, timeline, must-include items, must-avoid items]

Before producing the final output, ask me for any missing information that would materially improve the result.
```

## Final Checklist
- [ ] The output matches the original goal.
- [ ] The audience and context are reflected in the answer.
- [ ] Important constraints and source material were preserved.
- [ ] The assistant made the relevant decisions explicit.
- [ ] The final artifact is ready to use, review, or hand to the next person.

## Source
This guide was generated from the motion-creative/skills skill entry for `ugc-scriptwriter`.

## Source Skill Notes
These notes preserve the nuance from the original skill. Use them as supporting reference when the workflow above feels too generic.

# UGC Script Development

This skill helps you develop scripts for user-generated content (UGC) style ads. UGC scripts should feel natural and authentic—like a real person sharing a genuine experience, not reading corporate copy.

## Companion Skills

| Task | Use Instead |
|------|-------------|
| Writing hooks and opening lines | **hook-writing** |
| Developing hooks into concepts | **ad-concept-generator** |

---

## Quick Start (Minimal Input)

Need a script draft fast? Provide just these two things:

1. **Your hook** (the opening line)
2. **Your product** (what you're selling)

Claude will generate a 30-45 second script draft you can refine.

**Note:** Quick Start produces a solid draft. Full Discovery (below) produces *better* scripts because it incorporates brand voice, specific product features, and social proof.

---

## What Good Looks Like

Before diving into the process, here's an example of effective UGC:

**Hook:** "You've reread that same paragraph 4 times"

**Product:** Noise-canceling headphones for remote workers

---

**Script (~45 seconds):**

"You've reread that same paragraph 4 times.

Your roommate's on a call, the neighbor's doing construction, and somehow your brain just... won't lock in.

I was literally about to give up on working from home until I tried these.

They're the Sony WH-1000XM5s, and honestly? It's like someone hits mute on the entire world.

The noise canceling is insane—I'm talking leaf blower outside, gone. And they're comfortable enough that I forget I'm wearing them.

I've gotten more done in the last two weeks than the entire month before.

If you work from home and you're fighting for focus every day, just... try them. Your sanity will thank you."

---

**Why it works:**
- Opens with the hook unchanged
- Expands the problem in relatable terms (roommate, construction, brain won't lock in)
- Introduces product naturally ("until I tried these")
- Specific benefit ("leaf blower outside, gone") not generic ("great noise canceling")
- Personal result ("more done in two weeks than the entire month before")
- Soft CTA ("Your sanity will thank you")

Reads naturally. Sounds like a real person. No corporate language.

---

## 1. Discovery: Understanding the Inputs

Before writing, gather the essential context.

### Required Information

| Required | Question to Ask | Why It Matters |
|----------|-----------------|----------------|
| Hook | "What's the opening line?" | Sets the script's tone and direction |
| Product | "What product is this for?" | Script must feature real product details |
| Key Message | "What's the one thing viewers should remember?" | Keeps script focused |
| Target Audience | "Who is this creator speaking to?" | Affects language and pain points |

### Helpful Context (If Available)