# Social media management Human Guide

## What This Is For
Comprehensive social media management for all platforms (LinkedIn, Twitter/X, Instagram, TikTok, Facebook, Pinterest, YouTube). It gives the agent a clearer input/output frame for social content: what context to ask for, what decisions to make, and what usable artifact to return.

Use this as a human-readable version of the Social media management agent skill. It is meant for marketers, operators, founders, and other non-coders who want the workflow without reading agent-specific implementation instructions.

## When To Use This
- Use this when you need a repeatable process for social media management.
- Use this when the task needs judgment, examples, constraints, or a clear output format rather than a one-off prompt.
- Use this when you want to hand an AI assistant enough context to produce a usable marketing artifact.

## When Not To Use This
- Do not use this when you only need a quick factual answer.
- Do not use this when the work depends on private data you cannot share with the assistant.
- Do not use this as a replacement for legal, compliance, financial, or medical review.

## What You Need Before Starting
- The goal or business outcome you want.
- The audience, customer segment, or market context.
- Any source material the assistant should respect, such as notes, briefs, examples, URLs, or brand guidance.
- Constraints such as tone, length, channel, deadline, region, or approval requirements.
- A clear definition of what a good final answer should look like.

## Step-By-Step Workflow
1. State the job clearly: "Use the Social media management guide to help me with..."
2. Add context: audience, goal, offer, channel, source material, and constraints.
3. Ask the assistant to identify missing inputs before producing the final output.
4. Have the assistant follow the skill-specific guidance below.
5. Review the result against the final checklist and ask for revisions where needed.

## Skill-Specific Guidance
- **Goals** — Brand awareness, leads, traffic, or community? Personal brand, company brand, or both?
- **Audience** — Who to reach? What platforms? What content engages them?
- **Brand Voice** — Tone (professional, casual, witty, authoritative)? Topics to avoid?
- **Resources** — Time available? Existing content to repurpose? Video capability?
- "I was wrong about [common belief]."
- "The real reason [outcome] happens isn't what you think."
- "[Impressive result] — and it only took [surprisingly short time]."
- "Last week, [unexpected thing] happened."
- "I almost [big mistake/failure]."
- "3 years ago, I [past state]. Today, [current state]."
- "How to [desirable outcome] (without [common pain]):"
- "[Number] [things] that [outcome]:"

## Decision Points And Nuance
The original skill emphasizes: Workspace Context, Operating Contract, Before Creating Content, Platform Quick Reference, Platform Specifications (Graphics), Content Pillars Framework, Example for a SaaS Founder, Hook Formulas, Curiosity Hooks, Story Hooks.

Use these questions to steer the work:
- What is the intended audience or buyer?
- What source material must be preserved?
- What should the assistant optimize for: clarity, persuasion, accuracy, speed, creativity, or conversion?
- What examples represent the desired quality bar?
- What should the assistant avoid?

## Common Mistakes
- **Brand Voice** — Tone (professional, casual, witty, authoritative)? Topics to avoid?
- First line must hook (visible before "...more")
- Avoid external links in post body

## Copy-And-Paste Prompt
```text
Use the Social media management human guide.

My goal:
[Describe the business outcome]

Audience:
[Describe who this is for]

Context and source material:
[Paste notes, examples, links, or existing copy]

Constraints:
[Tone, length, channel, timeline, must-include items, must-avoid items]

Before producing the final output, ask me for any missing information that would materially improve the result.
```

## Final Checklist
- [ ] The output matches the original goal.
- [ ] The audience and context are reflected in the answer.
- [ ] Important constraints and source material were preserved.
- [ ] The assistant made the relevant decisions explicit.
- [ ] The final artifact is ready to use, review, or hand to the next person.

## Source
This guide was generated from the manojbajaj95/claude-gtm-plugin skill entry for `social-media-management`.

## Source Skill Notes
These notes preserve the nuance from the original skill. Use them as supporting reference when the workflow above feels too generic.

# Social Media Management

## Workspace Context

Read bootstrap context before asking questions: `strategy/brand.md` for brand, audience, offer, channels, tools, constraints, and metrics; `about/me.md` for personal voice; `content/ideas.md` and `content/calendar.md` for content planning. Use legacy product-marketing context files only as fallback. Save generated drafts to `content/<platform>/drafts/YYYY-MM-DD_short-topic-slug.md`, and route durable learnings back to `strategy/brand.md`, `about/me.md`, or `content/ideas.md`.

## Operating Contract

This skill is self-contained for its frontmatter scope: use its local instructions, references, scripts, and assets as the playbook; ask only for missing task-specific inputs; hand off to adjacent skills instead of expanding scope; and return an actionable artifact, decision, plan, draft, or diagnostic.


Create, optimize, analyze, and repurpose social media content across all platforms.

## Before Creating Content

Use the Workspace Context above first. Only ask for social-channel details not already captured.

Gather this context (ask if not provided):

1. **Goals** — Brand awareness, leads, traffic, or community? Personal brand, company brand, or both?
2. **Audience** — Who to reach? What platforms? What content engages them?
3. **Brand Voice** — Tone (professional, casual, witty, authoritative)? Topics to avoid?
4. **Resources** — Time available? Existing content to repurpose? Video capability?

---

## Platform Quick Reference

| Platform | Best For | Frequency | Key Format |
|----------|----------|-----------|------------|
| **LinkedIn** | B2B, thought leadership | 3–5x/week | Carousels, text posts |
| **Twitter/X** | Tech, real-time, community | 3–10x/day | Threads, hot takes |
| **Instagram** | Visual brands, lifestyle | 1–2 posts + Stories daily | Reels, carousels |
| **TikTok** | Brand awareness, Gen Z/Millennial | 1–4x/day | Short-form video |
| **Facebook** | Communities, local businesses | 1–2x/day | Groups, native video |
| **Pinterest** | Lifestyle, e-commerce | 3–5x/day | Vertical pins |
| **YouTube** | Education, tutorials | 1–2x/week | Long-form + Shorts |

### Platform Specifications (Graphics)

| Platform | Format | Dimensions |
|----------|--------|------------|
| **Instagram Feed** | Square / Portrait | 1080×1080 / 1080×1350 |
| **Instagram Story/Reel** | Vertical | 1080×1920 |
| **LinkedIn Feed** | Landscape | 1200×627 |
| **LinkedIn Document** | Portrait | 1200×1500 |
| **Twitter/X Image** | Landscape | 1200×675 |
| **TikTok/YouTube Shorts** | Vertical | 1080×1920 |
| **YouTube Thumbnail** | Landscape | 1280×720 |
| **Pinterest Pin** | Portrait | 1000×1500 |

---

## Content Pillars Framework

Build content around 3–5 pillars aligned with expertise and audience interests.

### Example for a SaaS Founder

| Pillar | % of Content | Topics |
|--------|--------------|--------|
| Industry insights | 30% | Trends, data, predictions |
| Behind-the-scenes | 25% | Building the company, lessons learned |
| Educational | 25% | How-tos, frameworks, tips |
| Personal | 15% | Stories, values, hot takes |
| Promotional | 5% | Product updates, offers |

---

## Hook Formulas

The first line determines whether anyone reads the rest.

### Curiosity Hooks
- "I was wrong about [common belief]."
- "The real reason [outcome] happens isn't what you think."
- "[Impressive result] — and it only took [surprisingly short time]."

### Story Hooks
- "Last week, [unexpected thing] happened."