# Marketing campaign management Human Guide

## What This Is For
Comprehensive marketing expertise combining campaign execution, strategy frameworks, psychological principles, and 140+ marketing tactics. It gives the agent a clearer input/output frame for marketing campaign management: what context to ask for, what decisions to make, and what usable artifact to return.

Use this as a human-readable version of the Marketing campaign management agent skill. It is meant for marketers, operators, founders, and other non-coders who want the workflow without reading agent-specific implementation instructions.

## When To Use This
- Use this when you need a repeatable process for marketing campaign management.
- Use this when the task needs judgment, examples, constraints, or a clear output format rather than a one-off prompt.
- Use this when you want to hand an AI assistant enough context to produce a usable marketing artifact.

## When Not To Use This
- Do not use this when you only need a quick factual answer.
- Do not use this when the work depends on private data you cannot share with the assistant.
- Do not use this as a replacement for legal, compliance, financial, or medical review.

## What You Need Before Starting
- The goal or business outcome you want.
- The audience, customer segment, or market context.
- Any source material the assistant should respect, such as notes, briefs, examples, URLs, or brand guidance.
- Constraints such as tone, length, channel, deadline, region, or approval requirements.
- A clear definition of what a good final answer should look like.

## Step-By-Step Workflow
1. State the job clearly: "Use the Marketing campaign management guide to help me with..."
2. Add context: audience, goal, offer, channel, source material, and constraints.
3. Ask the assistant to identify missing inputs before producing the final output.
4. Have the assistant follow the skill-specific guidance below.
5. Review the result against the final checklist and ask for revisions where needed.

## Skill-Specific Guidance
- **Strategy** — Define goals, audience, positioning
- **Planning** — Content calendar, channels, timeline
- **Creation** — Assets, copy, creative
- **Execution** — Launch, distribute, promote
- **Measurement** — Track, analyze, optimize
- Funnel stage (TOFU/MOFU/BOFU)
- Programmatic SEO (build pages at scale)
- Parasite SEO (high-authority platforms)
- Importers (from competitors)
- Google Ads (brand, competitor, category)
- LinkedIn Ads (B2B targeting)
- Short-form video (TikTok, Reels)

## Decision Points And Nuance
The original skill emphasizes: Workspace Context, Operating Contract, Quick Reference, Part 1: Campaign Execution, Campaign Workflow, UTM Parameters, Content Calendar, Part 2: Marketing Psychology, Foundational Thinking Models, Buyer Psychology.

Use these questions to steer the work:
- What is the intended audience or buyer?
- What source material must be preserved?
- What should the assistant optimize for: clarity, persuasion, accuracy, speed, creativity, or conversion?
- What examples represent the desired quality bar?
- What should the assistant avoid?

## Common Mistakes
- | **First Principles** | Don't copy competitors, ask "why" repeatedly |
- Avoid buzzwords (revolutionary, game-changing, seamless)
- **Ignoring psychology** — Facts don't always convince

## Copy-And-Paste Prompt
```text
Use the Marketing campaign management human guide.

My goal:
[Describe the business outcome]

Audience:
[Describe who this is for]

Context and source material:
[Paste notes, examples, links, or existing copy]

Constraints:
[Tone, length, channel, timeline, must-include items, must-avoid items]

Before producing the final output, ask me for any missing information that would materially improve the result.
```

## Final Checklist
- [ ] The output matches the original goal.
- [ ] The audience and context are reflected in the answer.
- [ ] Important constraints and source material were preserved.
- [ ] The assistant made the relevant decisions explicit.
- [ ] The final artifact is ready to use, review, or hand to the next person.

## Source
This guide was generated from the manojbajaj95/claude-gtm-plugin skill entry for `marketing-campaign-management`.

## Source Skill Notes
These notes preserve the nuance from the original skill. Use them as supporting reference when the workflow above feels too generic.

# Marketing Campaign Management

## Workspace Context

Read bootstrap context before asking questions: `strategy/brand.md` for brand, audience, offer, channels, tools, constraints, and metrics; `about/me.md` for personal voice; `content/ideas.md` and `content/calendar.md` for content planning. Use legacy product-marketing context files only as fallback. Save generated drafts to `content/<platform>/drafts/YYYY-MM-DD_short-topic-slug.md`, and route durable learnings back to `strategy/brand.md`, `about/me.md`, or `content/ideas.md`.

## Operating Contract

This skill is self-contained for its frontmatter scope: use its local instructions, references, scripts, and assets as the playbook; ask only for missing task-specific inputs; hand off to adjacent skills instead of expanding scope; and return an actionable artifact, decision, plan, draft, or diagnostic.


Comprehensive marketing framework combining campaign execution, strategy, psychology, and proven tactics.

## Quick Reference

| Situation | Use This Skill For |
|-----------|-------------------|
| Campaign planning/execution | Campaign Workflow |
| Content strategy | Content & SEO |
| Applying psychology | Behavioral Principles |
| Generating ideas | 140 Tactics |
| GTM strategy | Strategic Frameworks |

---

## Part 1: Campaign Execution

### Campaign Workflow

1. **Strategy** — Define goals, audience, positioning
2. **Planning** — Content calendar, channels, timeline
3. **Creation** — Assets, copy, creative
4. **Execution** — Launch, distribute, promote
5. **Measurement** — Track, analyze, optimize

### UTM Parameters

```
Source: where traffic originates (google, facebook, newsletter)
Medium: how it arrives (cpc, email, social, organic)
Campaign: initiative name (spring-sale-2025, product-launch)

Format: lowercase, hyphens, no spaces
Example: ?utm_source=linkedin&utm_medium=social&utm_campaign=q1-launch
```

### Content Calendar

Essential fields:
- Title
- Target keyword
- Funnel stage (TOFU/MOFU/BOFU)
- Format
- Owner
- Publish date
- Distribution channels

---

## Part 2: Marketing Psychology

### Foundational Thinking Models

| Model | Application |
|-------|-------------|
| **First Principles** | Don't copy competitors, ask "why" repeatedly |
| **Jobs to Be Done** | Focus on outcomes, not features |
| **Pareto Principle** | 80% results from 20% effort |
| **Inversion** | Ask "what would guarantee failure?" |
| **Theory of Constraints** | Find the bottleneck before optimizing |

### Buyer Psychology

| Bias | Marketing Application |
|------|---------------------|
| **Confirmation Bias** | Align with existing beliefs |
| **Mere Exposure** | Consistent presence builds preference |
| **Social Proof** | Show customer counts, testimonials |
| **Scarcity** | Limited-time offers (when genuine) |
| **Anchoring** | Show higher price first |