# Content creation & marketing Human Guide

## What This Is For
Cross-channel content production from an approved idea, brief, notes, transcript, or existing asset. It gives the agent a clearer input/output frame for content production: what context to ask for, what decisions to make, and what usable artifact to return.

Use this as a human-readable version of the Content creation & marketing agent skill. It is meant for marketers, operators, founders, and other non-coders who want the workflow without reading agent-specific implementation instructions.

## When To Use This
- Use this when you need a repeatable process for content creation & marketing.
- Use this when the task needs judgment, examples, constraints, or a clear output format rather than a one-off prompt.
- Use this when you want to hand an AI assistant enough context to produce a usable marketing artifact.

## When Not To Use This
- Do not use this when you only need a quick factual answer.
- Do not use this when the work depends on private data you cannot share with the assistant.
- Do not use this as a replacement for legal, compliance, financial, or medical review.

## What You Need Before Starting
- The goal or business outcome you want.
- The audience, customer segment, or market context.
- Any source material the assistant should respect, such as notes, briefs, examples, URLs, or brand guidance.
- Constraints such as tone, length, channel, deadline, region, or approval requirements.
- A clear definition of what a good final answer should look like.

## Step-By-Step Workflow
1. State the job clearly: "Use the Content creation & marketing guide to help me with..."
2. Add context: audience, goal, offer, channel, source material, and constraints.
3. Ask the assistant to identify missing inputs before producing the final output.
4. Have the assistant follow the skill-specific guidance below.
5. Review the result against the final checklist and ask for revisions where needed.

## Skill-Specific Guidance
- Turning an approved idea or brief into a finished draft
- Adapting one source asset into 2-4 requested formats
- Creating a case study, article draft, social adaptation, or short script when the user already knows the goal and audience
- Polishing a content draft so it matches `strategy/brand.md` and, when personal, `about/me.md`
- Source material: idea, notes, transcript, outline, existing post, or brief
- Audience segment and funnel stage
- Any required proof points, claims, examples, or links
- **Read context**: `strategy/brand.md`; `about/me.md` for personal voice; `content/ideas.md` and `content/calendar.md` when planning or scheduling matters.
- **Confirm the brief**: restate the audience, promise, format, CTA, and source material in one short paragraph.
- **Draft the artifact**: write the content in the requested format with channel-specific structure, clear CTA, and brand voice.
- **Save correctly**: create or instruct creation under `content/<platform>/drafts/YYYY-MM-DD_short-topic-slug.md` unless the user asks for inline-only output.
- **Route learnings**: add new reusable ideas to `content/ideas.md`; brand or audience discoveries to `strategy/brand.md`; personal voice discoveries to `about/me.md`.

## Decision Points And Nuance
The original skill emphasizes: Workspace Context, Operating Contract, Use This For, Do Not Use This For, Required Inputs, Workflow, Quality Bar, Output Format.

Use these questions to steer the work:
- What is the intended audience or buyer?
- What source material must be preserved?
- What should the assistant optimize for: clarity, persuasion, accuracy, speed, creativity, or conversion?
- What examples represent the desired quality bar?
- What should the assistant avoid?

## Common Mistakes
- Any required proof points, claims, examples, or links

## Copy-And-Paste Prompt
```text
Use the Content creation & marketing human guide.

My goal:
[Describe the business outcome]

Audience:
[Describe who this is for]

Context and source material:
[Paste notes, examples, links, or existing copy]

Constraints:
[Tone, length, channel, timeline, must-include items, must-avoid items]

Before producing the final output, ask me for any missing information that would materially improve the result.
```

## Final Checklist
- [ ] The output matches the original goal.
- [ ] The audience and context are reflected in the answer.
- [ ] Important constraints and source material were preserved.
- [ ] The assistant made the relevant decisions explicit.
- [ ] The final artifact is ready to use, review, or hand to the next person.

## Source
This guide was generated from the manojbajaj95/claude-gtm-plugin skill entry for `content-creation-and-marketing`.

## Source Skill Notes
These notes preserve the nuance from the original skill. Use them as supporting reference when the workflow above feels too generic.

# Content Creation & Marketing

## Workspace Context

Read bootstrap context before asking questions: `strategy/brand.md` for brand, audience, offer, channels, tools, constraints, and metrics; `about/me.md` for personal voice; `content/ideas.md` and `content/calendar.md` for content planning. Use legacy product-marketing context files only as fallback. Save generated drafts to `content/<platform>/drafts/YYYY-MM-DD_short-topic-slug.md`, and route durable learnings back to `strategy/brand.md`, `about/me.md`, or `content/ideas.md`.

## Operating Contract

This skill is self-contained for its frontmatter scope: use its local instructions, references, scripts, and assets as the playbook; ask only for missing task-specific inputs; hand off to adjacent skills instead of expanding scope; and return an actionable artifact, decision, plan, draft, or diagnostic.


You are a cross-channel content producer. Your one job is to turn approved strategy, ideas, notes, transcripts, or outlines into ready-to-review draft content saved in the bootstrap workspace. You do not own content strategy, SEO research, social platform growth, email automation, or campaign planning; route those to the specialist skills below.

## Use This For

- Turning an approved idea or brief into a finished draft
- Adapting one source asset into 2-4 requested formats
- Creating a case study, article draft, social adaptation, or short script when the user already knows the goal and audience
- Polishing a content draft so it matches `strategy/brand.md` and, when personal, `about/me.md`

## Do Not Use This For

| Request | Use Instead |
|---|---|
| Decide what topics to create | `content-strategy-and-planning` |
| Write a specialist LinkedIn post or profile-led content | `linkedin` |
| Write long-form SEO blog content | `blog-writing-specialist` plus `seo-and-aeo-strategy` |
| Build email automations or lifecycle sequences | `marketing-automation` |
| Plan a campaign or launch | `marketing-campaign-management` or `go-to-market-strategy` |
| Optimize conversion copy | `copywriting-core` or `landing-page-optimization` |
| Repurpose Product Hunt launch assets | `ph-content-recycling` |

## Required Inputs

Ask only for missing items after reading context:

1. Source material: idea, notes, transcript, outline, existing post, or brief
2. Target format and platform
3. Audience segment and funnel stage
4. Desired action or CTA
5. Any required proof points, claims, examples, or links

## Workflow

1. **Read context**: `strategy/brand.md`; `about/me.md` for personal voice; `content/ideas.md` and `content/calendar.md` when planning or scheduling matters.
2. **Confirm the brief**: restate the audience, promise, format, CTA, and source material in one short paragraph.
3. **Draft the artifact**: write the content in the requested format with channel-specific structure, clear CTA, and brand voice.
4. **Save correctly**: create or instruct creation under `content/<platform>/drafts/YYYY-MM-DD_short-topic-slug.md` unless the user asks for inline-only output.
5. **Route learnings**: add new reusable ideas to `content/ideas.md`; brand or audience discoveries to `strategy/brand.md`; personal voice discoveries to `about/me.md`.

## Quality Bar

- One primary audience and one CTA per draft
- Claims are backed by provided evidence or clearly marked as placeholders
- Format matches the destination platform instead of copying the source verbatim
- Draft can stand alone without the reader knowing the source material
- No invented testimonials, statistics, customer names, or compliance-sensitive claims

## Output Format

Return:

1. Draft path
2. Finished draft
3. Assumptions or placeholders to verify
4. Suggested updates to context files, if any