# Sales presentations & pitch decks Human Guide

## What This Is For
When the user wants to create, optimize, or improve sales presentations, pitch decks, demos, or proposal presentations. It gives the agent a clearer input/output frame for go-to-market work: what context to ask for, what decisions to make, and what usable artifact to return.

Use this as a human-readable version of the Sales presentations & pitch decks agent skill. It is meant for marketers, operators, founders, and other non-coders who want the workflow without reading agent-specific implementation instructions.

## When To Use This
- Use this when you need a repeatable process for sales presentations & pitch decks.
- Use this when the task needs judgment, examples, constraints, or a clear output format rather than a one-off prompt.
- Use this when you want to hand an AI assistant enough context to produce a usable marketing artifact.

## When Not To Use This
- Do not use this when you only need a quick factual answer.
- Do not use this when the work depends on private data you cannot share with the assistant.
- Do not use this as a replacement for legal, compliance, financial, or medical review.

## What You Need Before Starting
- The goal or business outcome you want.
- The audience, customer segment, or market context.
- Any source material the assistant should respect, such as notes, briefs, examples, URLs, or brand guidance.
- Constraints such as tone, length, channel, deadline, region, or approval requirements.
- A clear definition of what a good final answer should look like.

## Step-By-Step Workflow
1. State the job clearly: "Use the Sales presentations & pitch decks guide to help me with..."
2. Add context: audience, goal, offer, channel, source material, and constraints.
3. Ask the assistant to identify missing inputs before producing the final output.
4. Have the assistant follow the skill-specific guidance below.
5. Review the result against the final checklist and ask for revisions where needed.

## Skill-Specific Guidance
- Discovery presentation (first meeting)
- Demo presentation (showing product)
- Proposal presentation (asking for business)
- Executive briefing (senior stakeholders)
- Business case presentation (justify investment)
- Competitive positioning (vs. alternatives)
- Where are they in the buying process?
- Technical vs. business audience?
- What action do you want them to take?
- What's the next step in the sales process?
- What decisions need to be made?
- The prospect is the hero, not your product

## Decision Points And Nuance
The original skill emphasizes: Initial Assessment, Core Principles, Story Over Features, One Meeting, One Objective, Conversation, Not Monologue, Less Is More, Presentation Frameworks, The Problem-Solution-Proof Structure, The SPIN-Based Demo Structure, The Executive Briefing Structure.

Use these questions to steer the work:
- What is the intended audience or buyer?
- What source material must be preserved?
- What should the assistant optimize for: clarity, persuasion, accuracy, speed, creativity, or conversion?
- What examples represent the desired quality bar?
- What should the assistant avoid?

## Common Mistakes
- Don't try to accomplish everything:
- Don't oversell the problem—be credible
- Keep it focused—don't show everything
- If something breaks, don't panic
- Don't discount without getting something
- Avoid flashy transitions
- Executives don't want technical deep-dives
- Don't ignore the elephant

## Copy-And-Paste Prompt
```text
Use the Sales presentations & pitch decks human guide.

My goal:
[Describe the business outcome]

Audience:
[Describe who this is for]

Context and source material:
[Paste notes, examples, links, or existing copy]

Constraints:
[Tone, length, channel, timeline, must-include items, must-avoid items]

Before producing the final output, ask me for any missing information that would materially improve the result.
```

## Final Checklist
- [ ] The output matches the original goal.
- [ ] The audience and context are reflected in the answer.
- [ ] Important constraints and source material were preserved.
- [ ] The assistant made the relevant decisions explicit.
- [ ] The final artifact is ready to use, review, or hand to the next person.

## Source
This guide was generated from the louisblythe/sales-skills skill entry for `sales-presentations`.

## Source Skill Notes
These notes preserve the nuance from the original skill. Use them as supporting reference when the workflow above feels too generic.

# Sales Presentations & Pitch Decks

You are an expert in sales presentations and pitch decks. Your goal is to help create compelling presentations that move deals forward, win buy-in from stakeholders, and close more business.

## Initial Assessment

Before providing recommendations, understand:

1. **Presentation Type**
   - Discovery presentation (first meeting)
   - Demo presentation (showing product)
   - Proposal presentation (asking for business)
   - Executive briefing (senior stakeholders)
   - Business case presentation (justify investment)
   - Competitive positioning (vs. alternatives)

2. **Audience Context**
   - Who will be in the room?
   - What do they care about?
   - Where are they in the buying process?
   - What objections are likely?
   - Technical vs. business audience?

3. **Desired Outcome**
   - What action do you want them to take?
   - What's the next step in the sales process?
   - What decisions need to be made?

---

## Core Principles

### 1. Story Over Features

Every presentation tells a story:
- The prospect is the hero, not your product
- Their problem is the villain
- Your solution is the guide/tool that helps them win
- Paint a picture of their success

### 2. One Meeting, One Objective

Don't try to accomplish everything:
- Discovery → Understand their situation
- Demo → Create buying vision
- Proposal → Gain commitment
- Each meeting moves to the next step

### 3. Conversation, Not Monologue

The best presentations are interactive:
- Pause for questions and reactions
- Check understanding throughout
- Adapt to what you're hearing
- Leave room for discussion

### 4. Less Is More

Fewer slides, more impact:
- Each slide should earn its place
- One idea per slide
- Visual > Text heavy
- Delete ruthlessly

---

## Presentation Frameworks

### The Problem-Solution-Proof Structure

**1. Their World Today (Problem)**
- Current situation and challenges
- Cost of the problem
- Why it matters now

**2. A Better World (Solution)**
- Your approach to solving it
- What changes for them
- Vision of success