# Product launch Human Guide

## What This Is For
Guides product launch execution—channels, timeline, checklist, and cross-functional coordination. It gives the agent a clearer input/output frame for growth marketing: what context to ask for, what decisions to make, and what usable artifact to return.

Use this as a human-readable version of the Product launch agent skill. It is meant for marketers, operators, founders, and other non-coders who want the workflow without reading agent-specific implementation instructions.

## When To Use This
- Use this when you need a repeatable process for product launch.
- Use this when the task needs judgment, examples, constraints, or a clear output format rather than a one-off prompt.
- Use this when you want to hand an AI assistant enough context to produce a usable marketing artifact.

## When Not To Use This
- Do not use this when you only need a quick factual answer.
- Do not use this when the work depends on private data you cannot share with the assistant.
- Do not use this as a replacement for legal, compliance, financial, or medical review.

## What You Need Before Starting
- The goal or business outcome you want.
- The audience, customer segment, or market context.
- Any source material the assistant should respect, such as notes, briefs, examples, URLs, or brand guidance.
- Constraints such as tone, length, channel, deadline, region, or approval requirements.
- A clear definition of what a good final answer should look like.

## Step-By-Step Workflow
1. State the job clearly: "Use the Product launch guide to help me with..."
2. Add context: audience, goal, offer, channel, source material, and constraints.
3. Ask the assistant to identify missing inputs before producing the final output.
4. Have the assistant follow the skill-specific guidance below.
5. Review the result against the final checklist and ask for revisions where needed.

## Skill-Specific Guidance
- **Launch type**: New product, major feature, market expansion
- **GTM mode**: Sales-led, product-led, marketing-led, hybrid (from **gtm-strategy**)
- **Channels**: PR, paid, organic, email, events
- [ ] GTM strategy defined (see **gtm-strategy**)
- [ ] PMF validated (see **pmf-strategy**)
- [ ] Target market and ICP clear
- [ ] Messaging consistent across teams
- [ ] Channel mix chosen (PR, paid, organic, email)
- [ ] Timeline and milestones set
- [ ] Cross-functional owners assigned (RACI)
- **Launch plan** (timeline, channels, owners)
- **Channel** actions (PR, paid, organic, email)

## Decision Points And Nuance
The original skill emphasizes: Initial Assessment, Launch Checklist, Channel Mix, Critical Success Factors, Output Format, Related Skills.

Use these questions to steer the work:
- What is the intended audience or buyer?
- What source material must be preserved?
- What should the assistant optimize for: clarity, persuasion, accuracy, speed, creativity, or conversion?
- What examples represent the desired quality bar?
- What should the assistant avoid?

## Common Mistakes
- | **Avoid rush** | Most failures = scale before PMF |

## Copy-And-Paste Prompt
```text
Use the Product launch human guide.

My goal:
[Describe the business outcome]

Audience:
[Describe who this is for]

Context and source material:
[Paste notes, examples, links, or existing copy]

Constraints:
[Tone, length, channel, timeline, must-include items, must-avoid items]

Before producing the final output, ask me for any missing information that would materially improve the result.
```

## Final Checklist
- [ ] The output matches the original goal.
- [ ] The audience and context are reflected in the answer.
- [ ] Important constraints and source material were preserved.
- [ ] The assistant made the relevant decisions explicit.
- [ ] The final artifact is ready to use, review, or hand to the next person.

## Source
This guide was generated from the kostja94/marketing-skills skill entry for `product-launch`.

## Source Skill Notes
These notes preserve the nuance from the original skill. Use them as supporting reference when the workflow above feels too generic.

# Strategies: Product Launch

Guides product launch execution—channels, timeline, checklist, and cross-functional coordination. Use this skill when planning the launch of a new product or major feature. For GTM strategy (PLG/SLG/MLG, 90-day framework, ICP, new market entry, repositioning), see **gtm-strategy**. For cold start (first users, no product yet), see **cold-start-strategy**.

**When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.

## Initial Assessment

**Check for project context first:** If `.claude/project-context.md` or `.cursor/project-context.md` exists, read full file.

Identify:
1. **Launch type**: New product, major feature, market expansion
2. **GTM mode**: Sales-led, product-led, marketing-led, hybrid (from **gtm-strategy**)
3. **Channels**: PR, paid, organic, email, events

## Launch Checklist

- [ ] GTM strategy defined (see **gtm-strategy**)
- [ ] PMF validated (see **pmf-strategy**)
- [ ] Target market and ICP clear
- [ ] Messaging consistent across teams
- [ ] Channel mix chosen (PR, paid, organic, email)
- [ ] Timeline and milestones set
- [ ] Cross-functional owners assigned (RACI)

## Channel Mix

| Channel | Use | Skills |
|---------|-----|--------|
| **PR** | Press release, media relations | public-relations |
| **Paid ads** | Scale acquisition post-PMF | paid-ads-strategy |
| **Organic** | SEO, content, community | seo-strategy, content-marketing |
| **Email** | Announcement to existing users | email-marketing |
| **Product Hunt / Directories** | Launch-day buzz; early adopters | cold-start-strategy, directory-submission |

## Critical Success Factors

| Factor | Guideline |
|--------|-----------|
| **PMF first** | Validate product-market fit before scaling; see **pmf-strategy** |
| **GTM alignment** | One clear story; all teams use same messaging; see **gtm-strategy** |
| **Avoid rush** | Most failures = scale before PMF |

## Output Format

- **Launch plan** (timeline, channels, owners)
- **Channel** actions (PR, paid, organic, email)
- **Checklist** (pre-launch, launch, post-launch)
- **Cross-ref** to gtm-strategy for framework

## Related Skills

- **gtm-strategy**: GTM framework; modes, 90-day, ICP, new market, repositioning; product launch implements GTM for new product
- **pmf-strategy**: Validate PMF before scaling
- **cold-start-strategy**: First users; Product Hunt; differs from full GTM launch
- **indie-hacker-strategy**: Indie hacker launch; Build in Public; first 100 users
- **public-relations**: Press release; media relations for launch
- **paid-ads-strategy**: Paid channel for launch
- **website-structure**: Pages needed for launch