# Influencer marketing Human Guide

## What This Is For
Guides influencer marketing strategy for AI/SaaS products. It gives the agent a clearer input/output frame for influencer marketing: what context to ask for, what decisions to make, and what usable artifact to return.

Use this as a human-readable version of the Influencer marketing agent skill. It is meant for marketers, operators, founders, and other non-coders who want the workflow without reading agent-specific implementation instructions.

## When To Use This
- Use this when you need a repeatable process for influencer marketing.
- Use this when the task needs judgment, examples, constraints, or a clear output format rather than a one-off prompt.
- Use this when you want to hand an AI assistant enough context to produce a usable marketing artifact.

## When Not To Use This
- Do not use this when you only need a quick factual answer.
- Do not use this when the work depends on private data you cannot share with the assistant.
- Do not use this as a replacement for legal, compliance, financial, or medical review.

## What You Need Before Starting
- The goal or business outcome you want.
- The audience, customer segment, or market context.
- Any source material the assistant should respect, such as notes, briefs, examples, URLs, or brand guidance.
- Constraints such as tone, length, channel, deadline, region, or approval requirements.
- A clear definition of what a good final answer should look like.

## Step-By-Step Workflow
1. State the job clearly: "Use the Influencer marketing guide to help me with..."
2. Add context: audience, goal, offer, channel, source material, and constraints.
3. Ask the assistant to identify missing inputs before producing the final output.
4. Have the assistant follow the skill-specific guidance below.
5. Review the result against the final checklist and ask for revisions where needed.

## Skill-Specific Guidance
- **Goal**: Brand awareness, trust, or direct conversion
- **Platform**: Instagram, TikTok, YouTube, LinkedIn
- **Target**: Nano (1K–10K), micro (10K–100K), mid-tier (100K–1M), macro (1M+)
- **Platform search**: Search by brand/industry terms; check competitors
- **Tools**: Stormy.ai, Upfluence, Passionfroot
- **Form**: Application form on site for interested creators
- **Forms**: Shoutout, review, favorites, tutorial, placement
- **Creative freedom**: Avoid overly scripted; authenticity drives trust
- **Cross-platform**: Repurpose for website, ads, email
- **Publishing**: Multiple drops; align with target market hours
- **Payment**: PayPal; prepay + final payment after publish
- **Contract**: Clear dates, review process, deliverables

## Decision Points And Nuance
The original skill emphasizes: Initial Assessment, Influencer vs. Affiliate vs. Creator, Influencer Types by Platform, Discovery & Screening, Cooperation Models, Content Strategy, Best Practices, Output Format, Related Skills.

Use these questions to steer the work:
- What is the intended audience or buyer?
- What source material must be preserved?
- What should the assistant optimize for: clarity, persuasion, accuracy, speed, creativity, or conversion?
- What examples represent the desired quality bar?
- What should the assistant avoid?

## Common Mistakes
- | **Content** | Influencer original | Links sufficient | Must use product |
- **Screening**: Engagement rate > follower count; avoid fake followers; content style match.
- **Creative freedom**: Avoid overly scripted; authenticity drives trust

## Copy-And-Paste Prompt
```text
Use the Influencer marketing human guide.

My goal:
[Describe the business outcome]

Audience:
[Describe who this is for]

Context and source material:
[Paste notes, examples, links, or existing copy]

Constraints:
[Tone, length, channel, timeline, must-include items, must-avoid items]

Before producing the final output, ask me for any missing information that would materially improve the result.
```

## Final Checklist
- [ ] The output matches the original goal.
- [ ] The audience and context are reflected in the answer.
- [ ] Important constraints and source material were preserved.
- [ ] The assistant made the relevant decisions explicit.
- [ ] The final artifact is ready to use, review, or hand to the next person.

## Source
This guide was generated from the kostja94/marketing-skills skill entry for `influencer-marketing`.

## Source Skill Notes
These notes preserve the nuance from the original skill. Use them as supporting reference when the workflow above feels too generic.

# Channels: Influencer

Guides influencer marketing strategy for AI/SaaS products. Focus on trust and brand exposure; 2–3x higher conversion and 40%–50% lower CAC than traditional ads. 92% of consumers trust influencers over celebrities.

**When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.

## Initial Assessment

**Check for project context first:** If `.claude/project-context.md` or `.cursor/project-context.md` exists, read it for product, audience, and brand voice.

Identify:
1. **Goal**: Brand awareness, trust, or direct conversion
2. **Platform**: Instagram, TikTok, YouTube, LinkedIn
3. **Target**: Nano (1K–10K), micro (10K–100K), mid-tier (100K–1M), macro (1M+)

## Influencer vs. Affiliate vs. Creator

| Dimension | Influencer | Affiliate | Creator Program |
|-----------|------------|-----------|-----------------|
| **Goal** | Brand exposure, trust | Direct sales | Content co-creation |
| **Incentive** | Paid, product exchange | Commission | Credits, free use |
| **Content** | Influencer original | Links sufficient | Must use product |
| **Relationship** | Short or long-term | Transactional | Long-term |

## Influencer Types by Platform

| Platform | Best For | Audience |
|----------|----------|----------|
| **Instagram** | Visual, lifestyle | 25–34 |
| **TikTok** | Viral, short-form | Under 24 |
| **YouTube** | Reviews, tutorials | 18–24 |
| **LinkedIn** | B2B, professional | Professionals |

## Discovery & Screening

- **Platform search**: Search by brand/industry terms; check competitors
- **Tools**: Stormy.ai, Upfluence, Passionfroot
- **Form**: Application form on site for interested creators

**Screening**: Engagement rate > follower count; avoid fake followers; content style match.

## Cooperation Models

| Model | Use |
|-------|-----|
| **Product exchange** | Low cost; testing; requires influencer interest |
| **Commission (affiliate)** | Lower risk; CPS; hybrid with flat fee common |
| **Paid promotion** | Direct payment; quick exposure |
| **Long-term partnership** | Brand ambassador; sustained relationship |

## Content Strategy

- **Forms**: Shoutout, review, favorites, tutorial, placement
- **Creative freedom**: Avoid overly scripted; authenticity drives trust
- **Cross-platform**: Repurpose for website, ads, email
- **Publishing**: Multiple drops; align with target market hours

## Best Practices

- **Payment**: PayPal; prepay + final payment after publish
- **Contract**: Clear dates, review process, deliverables
- **Content review**: Brand guidance without over-control
- **Disclosure**: FTC/ASA compliant; disclose paid partnerships

## Output Format

- **Platform** and tier selection
- **Discovery** approach
- **Cooperation** model
- **Content** brief
- **Tracking** plan

## Related Skills

- **affiliate-marketing**: Influencers can be affiliates (hybrid model)
- **creator-program**: Long-term creator partnerships
- **employee-generated-content**: Internal employee content; influencer is external
- **affiliate-page-generator**: Commission structure if hybrid