# Content marketing Human Guide

## What This Is For
Guides content marketing strategy across channels: content types, formats, distribution, and repurposing. It gives the agent a clearer input/output frame for content production: what context to ask for, what decisions to make, and what usable artifact to return.

Use this as a human-readable version of the Content marketing agent skill. It is meant for marketers, operators, founders, and other non-coders who want the workflow without reading agent-specific implementation instructions.

## When To Use This
- Use this when you need a repeatable process for content marketing.
- Use this when the task needs judgment, examples, constraints, or a clear output format rather than a one-off prompt.
- Use this when you want to hand an AI assistant enough context to produce a usable marketing artifact.

## When Not To Use This
- Do not use this when you only need a quick factual answer.
- Do not use this when the work depends on private data you cannot share with the assistant.
- Do not use this as a replacement for legal, compliance, financial, or medical review.

## What You Need Before Starting
- The goal or business outcome you want.
- The audience, customer segment, or market context.
- Any source material the assistant should respect, such as notes, briefs, examples, URLs, or brand guidance.
- Constraints such as tone, length, channel, deadline, region, or approval requirements.
- A clear definition of what a good final answer should look like.

## Step-By-Step Workflow
1. State the job clearly: "Use the Content marketing guide to help me with..."
2. Add context: audience, goal, offer, channel, source material, and constraints.
3. Ask the assistant to identify missing inputs before producing the final output.
4. Have the assistant follow the skill-specific guidance below.
5. Review the result against the final checklist and ask for revisions where needed.

## Skill-Specific Guidance
- **Content types**: What you create (by purpose/theme)
- **Content formats**: How it's delivered (article, video, email, post)
- **Channels**: Where it's distributed (blog, email, X, LinkedIn, etc.)
- **Repurposing**: One core content → multiple formats → multiple channels
- **Funnel mapping**: Content by stage (awareness, consideration, decision)
- **Goals**: Traffic, conversions, brand, retention
- **Existing content**: What already exists; audit gaps
- **Capacity**: Resources, tools, cadence
- **Channels**: Blog, email, social, video; which channels fit audience
- Map content types to topics and keywords
- Prioritize by opportunity (volume → intent → feasibility)
- Schedule by capacity; include update schedule for existing content

## Decision Points And Nuance
The original skill emphasizes: Scope, Initial Assessment, Content Types (What You Create), Product Marketing Content, Content Formats (How It's Delivered), Content Repurposing Matrix, Funnel Mapping, Article Orientations, Evergreen vs Timely Mix, Content Calendar.

Use these questions to steer the work:
- What is the intended audience or buyer?
- What source material must be preserved?
- What should the assistant optimize for: clarity, persuasion, accuracy, speed, creativity, or conversion?
- What examples represent the desired quality bar?
- What should the assistant avoid?

## Common Mistakes
- Starting without a clear audience or goal.
- Asking for a final artifact before sharing examples or constraints.
- Accepting a generic first draft without checking it against the intended use.

## Copy-And-Paste Prompt
```text
Use the Content marketing human guide.

My goal:
[Describe the business outcome]

Audience:
[Describe who this is for]

Context and source material:
[Paste notes, examples, links, or existing copy]

Constraints:
[Tone, length, channel, timeline, must-include items, must-avoid items]

Before producing the final output, ask me for any missing information that would materially improve the result.
```

## Final Checklist
- [ ] The output matches the original goal.
- [ ] The audience and context are reflected in the answer.
- [ ] Important constraints and source material were preserved.
- [ ] The assistant made the relevant decisions explicit.
- [ ] The final artifact is ready to use, review, or hand to the next person.

## Source
This guide was generated from the kostja94/marketing-skills skill entry for `content-marketing`.

## Source Skill Notes
These notes preserve the nuance from the original skill. Use them as supporting reference when the workflow above feels too generic.

# Strategies: Content Marketing

Guides content marketing strategy across channels: content types, formats, distribution, and repurposing. 62% of successful B2B have a documented strategy; content repurposing addresses the top challenge—consistently developing new content. Use this skill when planning content across blog, email, social, video, and pages.

**When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.

## Scope

- **Content types**: What you create (by purpose/theme)
- **Content formats**: How it's delivered (article, video, email, post)
- **Channels**: Where it's distributed (blog, email, X, LinkedIn, etc.)
- **Repurposing**: One core content → multiple formats → multiple channels
- **Funnel mapping**: Content by stage (awareness, consideration, decision)

## Initial Assessment

**Check for project context first:** If `.claude/project-context.md` or `.cursor/project-context.md` exists, read Sections 3 (Value Proposition), 4 (Audience), 11 (Content Strategy).

Identify:
1. **Goals**: Traffic, conversions, brand, retention
2. **Existing content**: What already exists; audit gaps
3. **Capacity**: Resources, tools, cadence
4. **Channels**: Blog, email, social, video; which channels fit audience

## Content Types (What You Create)

| Type | Purpose | Funnel | Skills |
|------|---------|--------|--------|
| **How-to guides** | Educate; informational intent | Awareness, Consideration | content-strategy, article-content, article-page-generator |
| **Comparisons** | "X vs Y"; commercial intent | Consideration | content-strategy, alternatives-page-generator |
| **List posts** | "Top 10," "Best X" | Consideration | content-strategy, article-content, article-page-generator |
| **Case studies** | Proof; customer success | Consideration, Decision | customer-stories-page-generator |
| **Product updates** | Feature launches, release notes | Decision, Retention | changelog-page-generator |
| **News / Trending** | Industry news, hot topics | Awareness | article-content, article-page-generator |
| **Glossaries** | Definitions; internal link hub | Awareness | glossary-page-generator |
| **Tools / calculators** | Linkable assets; engagement | Consideration | — |
| **Funding / PR** | Funding, acquisitions | Brand | article-content, article-page-generator |
| **Onboarding** | Welcome, first-use guidance | Retention | email-marketing |
| **Campaign** | Promotions, limited-time | Decision | email-marketing |
| **Newsletter** | Curated insights; nurture | Retention | email-marketing |

### Product Marketing Content

| Type | Use | Format |
|------|-----|--------|
| **QA answers** | Internal reference or customer-facing; product questions | Docs, FAQ, KB |
| **Use guide** | How to use product; onboarding | Blog, docs, video |
| **Maintenance guide** | Care, upkeep, best practices | Docs, blog |
| **Troubleshooting** | Common issues, bugs, fixes | FAQ, docs, KB |

**Use**: Blog, docs, or in-product; supports activation and retention. See **faq-page-generator**, **docs-page-generator**.

## Content Formats (How It's Delivered)

| Format | Use | Skills |
|--------|-----|--------|
| **Pages** | Homepage, about, features, pricing, landing | homepage-generator, about-page-generator, landing-page-generator |
| **Articles** | Blog posts, guides, listicles | article-content, article-page-generator, blog-page-generator |
| **Email** | EDM, newsletter, sequences | email-marketing |
| **Social posts** | X, LinkedIn, Reddit, TikTok | twitter-x-posts, linkedin-posts, reddit-posts, tiktok-captions; **visual-content** for post images |
| **Video** | Short-form, long-form, webinar | video-marketing |
| **Infographics** | Visual summaries | **visual-content** |
| **Slides / PDF** | Decks, whitepapers, eBooks | — |
| **Podcast** | Audio episodes | — |

## Content Repurposing Matrix

**Principle**: One core content → multiple formats → multiple channels. Maximize ROI.

| Core Content | Formats | Channels |
|--------------|---------|----------|
| **Case study** | Article, video, infographic, slides | Blog, email, LinkedIn, YouTube, sales deck |
| **How-to guide** | Article, video, checklist, PDF | Blog, email, YouTube, docs |
| **Product update** | Article, email, post, video | Blog, email, X, LinkedIn, changelog |
| **Industry insight** | Article, podcast, post, newsletter | Blog, Spotify, X, email |

**Example**: One client success story → article (blog) + video (YouTube) + infographic (LinkedIn) + slides (sales) → 4 channels from 1 creation.

## Funnel Mapping