# Newsletter to video Human Guide

## What This Is For
Repurpose a newsletter issue into a high-level YouTube video outline. It gives the agent a clearer input/output frame for email marketing: what context to ask for, what decisions to make, and what usable artifact to return.

Use this as a human-readable version of the Newsletter to video agent skill. It is meant for marketers, operators, founders, and other non-coders who want the workflow without reading agent-specific implementation instructions.

## When To Use This
- Use this when you need a repeatable process for newsletter to video.
- Use this when the task needs judgment, examples, constraints, or a clear output format rather than a one-off prompt.
- Use this when you want to hand an AI assistant enough context to produce a usable marketing artifact.

## When Not To Use This
- Do not use this when you only need a quick factual answer.
- Do not use this when the work depends on private data you cannot share with the assistant.
- Do not use this as a replacement for legal, compliance, financial, or medical review.

## What You Need Before Starting
- The goal or business outcome you want.
- The audience, customer segment, or market context.
- Any source material the assistant should respect, such as notes, briefs, examples, URLs, or brand guidance.
- Constraints such as tone, length, channel, deadline, region, or approval requirements.
- A clear definition of what a good final answer should look like.

## Step-By-Step Workflow
1. State the job clearly: "Use the Newsletter to video guide to help me with..."
2. Add context: audience, goal, offer, channel, source material, and constraints.
3. Ask the assistant to identify missing inputs before producing the final output.
4. Have the assistant follow the skill-specific guidance below.
5. Review the result against the final checklist and ask for revisions where needed.

## Skill-Specific Guidance
- Converting a newsletter issue into a YouTube video plan
- The user asks to repurpose newsletter content for YouTube
- Planning a video based on an existing newsletter issue
- The user mentions "video outline from newsletter" or similar
- The core thesis (what's the one main idea?)
- All distinct topics/subtopics covered
- The most surprising or counterintuitive finding
- Any limitations, trade-offs, or honest takes (these create tension)
- Personal experience and real results (these build credibility on camera)
- P.S. lines and email-specific CTAs (forward, reply)
- "Getting started" setup sections (install steps, config JSON) — unless the video is a tutorial
- Sections that only work as scannable text (comparison tables can become talking points, but raw tables don't work on screen)

## Decision Points And Nuance
The original skill emphasizes: Why This Exists, When to Use, Process, Step 1: Read the Newsletter Issue, Step 2: Adapt for Video, Step 3: Generate the Hook, Step 4: Build the Outline, Hook (0:00–0:15), Setup, Main Topics.

Use these questions to steer the work:
- What is the intended audience or buyer?
- What source material must be preserved?
- What should the assistant optimize for: clarity, persuasion, accuracy, speed, creativity, or conversion?
- What examples represent the desired quality bar?
- What should the assistant avoid?

## Common Mistakes
- **Drop these** — they don't translate to video:
- Sections that only work as scannable text (comparison tables can become talking points, but raw tables don't work on screen)
- Avoids forbidden patterns (title repetition, welcome-first, unrelated tangent)
- | Keeping email-specific sections | Drop P.S., subject lines, reply CTAs — they don't exist in video |

## Copy-And-Paste Prompt
```text
Use the Newsletter to video human guide.

My goal:
[Describe the business outcome]

Audience:
[Describe who this is for]

Context and source material:
[Paste notes, examples, links, or existing copy]

Constraints:
[Tone, length, channel, timeline, must-include items, must-avoid items]

Before producing the final output, ask me for any missing information that would materially improve the result.
```

## Final Checklist
- [ ] The output matches the original goal.
- [ ] The audience and context are reflected in the answer.
- [ ] Important constraints and source material were preserved.
- [ ] The assistant made the relevant decisions explicit.
- [ ] The final artifact is ready to use, review, or hand to the next person.

## Source
This guide was generated from the kenneth-liao/ai-launchpad-marketplace skill entry for `newsletter-to-video`.

## Source Skill Notes
These notes preserve the nuance from the original skill. Use them as supporting reference when the workflow above feels too generic.

# Newsletter to YouTube Video Outline

Repurpose a newsletter issue into a high-level YouTube video outline. The output is topic-level only — no scripts, no talking points, no actual content. Just the topics you'll cover, structured for video.

## Why This Exists

Newsletter and YouTube are different mediums. Newsletters reward scanners — readers jump to what interests them. YouTube rewards retention — viewers watch linearly, and every moment competes with the back button. A straight 1:1 port of newsletter structure usually makes for a boring video. This skill restructures the content to match how people actually watch.

## When to Use

Use this skill when:
- Converting a newsletter issue into a YouTube video plan
- The user asks to repurpose newsletter content for YouTube
- Planning a video based on an existing newsletter issue
- The user mentions "video outline from newsletter" or similar

## Process

```dot
digraph newsletter_to_youtube {
    "Read newsletter issue" [shape=doublecircle];
    "Extract core topics" [shape=box];
    "Identify the tension" [shape=box];
    "Drop non-video sections" [shape=box];
    "Reorder for retention" [shape=box];
    "Generate hook via skill" [shape=box, style=bold];
    "Structure the outline" [shape=box];
    "Present to user" [shape=doublecircle];

    "Read newsletter issue" -> "Extract core topics";
    "Extract core topics" -> "Identify the tension";
    "Identify the tension" -> "Drop non-video sections";
    "Drop non-video sections" -> "Reorder for retention";
    "Reorder for retention" -> "Generate hook via skill";
    "Generate hook via skill" -> "Structure the outline";
    "Structure the outline" -> "Present to user";
}
```

### Step 1: Read the Newsletter Issue

Read the full newsletter issue. Identify:
- The core thesis (what's the one main idea?)
- All distinct topics/subtopics covered
- The most surprising or counterintuitive finding
- Any limitations, trade-offs, or honest takes (these create tension)
- Personal experience and real results (these build credibility on camera)

### Step 2: Adapt for Video

**Drop these** — they don't translate to video:
- P.S. lines and email-specific CTAs (forward, reply)
- Preview text / subtitle
- Subject line options
- "Getting started" setup sections (install steps, config JSON) — unless the video is a tutorial
- Sections that only work as scannable text (comparison tables can become talking points, but raw tables don't work on screen)

**Promote these** — they work better on video than in text:
- Personal stories and anecdotes (these are gold on camera)
- Surprising findings or limitations (great for hooks and retention)
- Before/after comparisons (visual, easy to demonstrate)
- Live demos or walkthroughs (newsletter screenshots become video demos)

**Reorder for retention:**

YouTube viewers decide to stay or leave in the first 30 seconds. The newsletter hook might work as-is, but often the most interesting finding is buried in the middle or end of the newsletter. Pull it forward.

| Newsletter pattern | Video adaptation |
|---|---|
| Hook → Context → Content → Limitation → Close | Hook with the limitation → Why it matters → How it works → Limitation deep-dive → What's next |
| Hook → Problem → Solution → How-to → Close | Hook with the result → The problem → The solution → Quick demo → What's next |
| Hook → Feature overview → Cost → Limitations → Close | Hook with the tension (cost/limitation) → What it does → How it actually works → The honest trade-offs → Verdict |

The general principle: **lead with tension or surprise, deliver value in the middle, end forward-looking.** Tension is what keeps viewers watching. The newsletter can afford a slow build because readers scan ahead. Video can't.

### Step 3: Generate the Hook

**Invoke `creator-stack:hook`** to craft the video's opening hook.

Feed the skill this context from Steps 1–2: