# /Digital-marketing-pro:webinar-plan Human Guide

## What This Is For
Plan a webinar or virtual event end to end — format selection, minute-by-minute run of show, registration page copy, a 3-week multi-channel promotion calendar, email sequences, presenter.

Use this as a human-readable version of the /Digital-marketing-pro:webinar-plan agent skill. It is meant for marketers, operators, founders, and other non-coders who want the workflow without reading agent-specific implementation instructions.

## When To Use This
- Use this when you need a repeatable process for /digital-marketing-pro:webinar-plan.
- Use this when the task needs judgment, examples, constraints, or a clear output format rather than a one-off prompt.
- Use this when you want to hand an AI assistant enough context to produce a usable marketing artifact.

## When Not To Use This
- Do not use this when you only need a quick factual answer.
- Do not use this when the work depends on private data you cannot share with the assistant.
- Do not use this as a replacement for legal, compliance, financial, or medical review.

## What You Need Before Starting
- The goal or business outcome you want.
- The audience, customer segment, or market context.
- Any source material the assistant should respect, such as notes, briefs, examples, URLs, or brand guidance.
- Constraints such as tone, length, channel, deadline, region, or approval requirements.
- A clear definition of what a good final answer should look like.

## Step-By-Step Workflow
1. State the job clearly: "Use the /Digital-marketing-pro:webinar-plan guide to help me with..."
2. Add context: audience, goal, offer, channel, source material, and constraints.
3. Ask the assistant to identify missing inputs before producing the final output.
4. Have the assistant follow the skill-specific guidance below.
5. Review the result against the final checklist and ask for revisions where needed.

## Skill-Specific Guidance
- **Topic/theme**: Subject matter and angle for the webinar — what specific problem or opportunity will be addressed
- **Target audience**: Who should attend — role, seniority, industry, company size, experience level, and pain points
- **Objectives**: Primary goal — lead generation, education, product demo, thought leadership, customer retention, or partner enablement
- **Preferred platform**: Webinar tool in use or under consideration (Zoom, Teams, Webex, GoToWebinar, Livestorm, StreamYard, etc.)
- **Date/time**: Proposed date and time with timezone (or ask for optimal scheduling recommendation based on audience)
- **Speakers**: Presenters, panelists, or hosts — internal team members and/or external guests with their expertise areas
- **Budget for promotion**: Available spend for driving registrations — paid ads, sponsorships, influencer partnerships, etc.
- **Expected attendance**: Target registration and attendance numbers for goal-setting and promotion planning
- **Content assets available**: Existing slide decks, research reports, demos, or content that can be repurposed for the webinar
- **Follow-up goals**: What should happen after the webinar — sales meetings booked, free trial signups, content downloads, community joins
- **Webinar brief**: Format, objectives, audience profile, speakers, platform, date/time, and target metrics summary
- **Content outline with timing**: Minute-by-minute run of show with speaker assignments, transition notes, and engagement cue points

## Decision Points And Nuance
The original skill emphasizes: Purpose, Input Required, Process, Output, Agents Used, Supporting file: skills/context-engine/compliance-rules.md, Section 1: Geographic Privacy Laws, 1.1 EU/EEA — General Data Protection Regulation (GDPR), 1.1b EU/EEA — AI Act Article 50 (Generative AI Disclosure), 1.1b.i — Article 50 implementing guidelines (FINAL, 2026).

Use these questions to steer the work:
- What is the intended audience or buyer?
- What source material must be preserved?
- What should the assistant optimize for: clarity, persuasion, accuracy, speed, creativity, or conversion?
- What examples represent the desired quality bar?
- What should the assistant avoid?

## Common Mistakes
- The user must provide (or will be prompted for):
- | **Penalty Range** | Up to EUR 20 million or 4% of global annual turnover, whichever is higher. Supervisory authorities may also issue warnings, bans on processing, and orders to erase data. |
- **Treat the carve-out as conditional, not a free pass.** "Human-reviewed" requires named accountability. Don't claim editorial responsibility unless a named editor is willing to be on the record.
- | **Consent Model** | Opt-out. No prior consent required to send commercial email. Recipients must be given a clear way to opt out, and opt-out requests must be honored within 10 business days. |
- | **Consent Model** | Opt-out for sale/sharing of personal information. Opt-in required for consumers under 16 (under 13 requires parental consent). "Sharing" includes cross-context behavioral advertising. |
- | **Consent Model** | Opt-in. Consent must be free, informed, and unambiguous for a specific purpose. Legitimate interest is available as an alternative basis but requires a Legitimate Interest Assessment (LIA). |
- | **Penalty Range** | Up to 2% of revenue in Brazil, capped at BRL 50 million (~USD 10 million) per violation. ANPD may also issue warnings, publicize violations, and block or delete data. |
- | **Email Rules** | Specified Electronic Mail Act: opt-in required for commercial email. Sender ID and unsubscribe required. APPI requires specifying the purpose of use at collection. |

## Copy-And-Paste Prompt
```text
Use the /Digital-marketing-pro:webinar-plan human guide.

My goal:
[Describe the business outcome]

Audience:
[Describe who this is for]

Context and source material:
[Paste notes, examples, links, or existing copy]

Constraints:
[Tone, length, channel, timeline, must-include items, must-avoid items]

Before producing the final output, ask me for any missing information that would materially improve the result.
```

## Final Checklist
- [ ] The output matches the original goal.
- [ ] The audience and context are reflected in the answer.
- [ ] Important constraints and source material were preserved.
- [ ] The assistant made the relevant decisions explicit.
- [ ] The final artifact is ready to use, review, or hand to the next person.

## Source
This guide was generated from the indranilbanerjee/digital-marketing-pro skill entry for `webinar-plan`.

## Source Skill Notes
These notes preserve the nuance from the original skill. Use them as supporting reference when the workflow above feels too generic.

# /digital-marketing-pro:webinar-plan

## Purpose

Plan a webinar or virtual event from concept to post-event follow-up, including content structure, promotion strategy, registration optimization, engagement tactics, and measurement framework. Produces a complete execution package that a team can implement without further strategic planning.

## Input Required

The user must provide (or will be prompted for):

- **Topic/theme**: Subject matter and angle for the webinar — what specific problem or opportunity will be addressed
- **Target audience**: Who should attend — role, seniority, industry, company size, experience level, and pain points
- **Objectives**: Primary goal — lead generation, education, product demo, thought leadership, customer retention, or partner enablement
- **Preferred platform**: Webinar tool in use or under consideration (Zoom, Teams, Webex, GoToWebinar, Livestorm, StreamYard, etc.)
- **Date/time**: Proposed date and time with timezone (or ask for optimal scheduling recommendation based on audience)
- **Speakers**: Presenters, panelists, or hosts — internal team members and/or external guests with their expertise areas
- **Budget for promotion**: Available spend for driving registrations — paid ads, sponsorships, influencer partnerships, etc.
- **Expected attendance**: Target registration and attendance numbers for goal-setting and promotion planning
- **Content assets available**: Existing slide decks, research reports, demos, or content that can be repurposed for the webinar
- **Follow-up goals**: What should happen after the webinar — sales meetings booked, free trial signups, content downloads, community joins

## Process

1. **Load brand context**: Read `~/.claude-marketing/brands/_active-brand.json` for the active slug, then load `~/.claude-marketing/brands/{slug}/profile.json`. Apply brand voice, compliance rules for target markets (`skills/context-engine/compliance-rules.md`), and industry context. **Also check for guidelines** at `~/.claude-marketing/brands/{slug}/guidelines/_manifest.json` — if present, load restrictions and relevant category files. Check for custom templates at `~/.claude-marketing/brands/{slug}/templates/`. Check for agency SOPs at `~/.claude-marketing/sops/`. If no brand exists, ask: "Set up a brand first (/digital-marketing-pro:brand-setup)?" — or proceed with defaults.
2. **Define webinar format**: Select the best format based on objectives, audience preferences, and speaker strengths — presentation, panel discussion, interactive workshop, product demo, AMA, fireside chat, or hybrid format with multiple segments
3. **Create content outline with timing**: Build a minute-by-minute run of show — opening hook, speaker introductions, content segments with transitions, audience interaction points (polls, Q&A breaks), and closing CTA with time allocations for each block
4. **Design registration page copy**: Write headline, subheadline, 3-5 key takeaway bullets, speaker bios with credibility markers, urgency elements (limited spots, countdown), and social proof (past attendee quotes, company logos) optimized for conversion
5. **Build multi-channel promotion plan**: Create a coordinated promotion strategy across email sequences, organic social posts, paid ads (LinkedIn, Meta, Google), partner/speaker cross-promotion, blog/website banners, community outreach, and internal employee advocacy
6. **Create presenter prep materials**: Develop speaker brief with key talking points, slide structure recommendations, audience profile context, brand voice reminders, Q&A preparation, and technical setup/rehearsal checklist
7. **Design attendee engagement strategy**: Plan interactive elements — specific poll questions tied to content, Q&A facilitation approach, chat prompts to spark discussion, breakout room activities (if applicable), live resource sharing, and real-time feedback mechanisms
8. **Plan post-event sequence**: Design the complete follow-up funnel — recording availability timeline, segmented email sequences for attendees vs. no-shows, lead scoring criteria based on engagement, sales handoff process for high-intent leads, and content repurposing plan (blog post, social clips, podcast episode, infographic)
9. **Define success metrics**: Set targets for registrations, show-up rate, engagement rate (poll participation, questions asked, chat activity), leads generated, pipeline influenced, and attendee satisfaction — with industry benchmark comparisons
10. **Create day-of checklist**: Build a comprehensive run-of-day timeline covering tech setup and testing, dry run schedule, backup plans for speaker or tech failures, moderator duties minute-by-minute, recording confirmation, and immediate post-event actions

## Output

A structured webinar execution package containing:

- **Webinar brief**: Format, objectives, audience profile, speakers, platform, date/time, and target metrics summary
- **Content outline with timing**: Minute-by-minute run of show with speaker assignments, transition notes, and engagement cue points
- **Registration page copy**: Headline, description, takeaway bullets, speaker bios, social proof elements, and CTA — ready for implementation
- **3-week promotion calendar**: Day-by-day promotion activities across all channels with content, responsible owners, and spend allocation
- **Email sequences**: Invitation series (2-3 emails with escalating urgency), reminder sequence (1 week, 1 day, 1 hour before), and post-event follow-up (separate tracks for attendees and no-shows)
- **Social promotion posts**: Platform-specific posts for LinkedIn, X/Twitter, Facebook, and Instagram — covering teaser, announcement, countdown, day-of, and post-event phases
- **Presenter guide**: Speaker brief with talking points, brand voice notes, audience context, technical checklist, and rehearsal schedule
- **Engagement plan**: Specific poll questions, timed chat prompts, Q&A facilitation guide, and interactive elements mapped to the content timeline
- **Post-event follow-up sequence**: Recording delivery plan, lead scoring matrix, sales handoff criteria, nurture track design, and content repurposing roadmap
- **Day-of checklist**: Hour-by-hour operational checklist from setup through post-event wrap with contingency plans
- **Success metrics dashboard spec**: KPI definitions, targets, measurement methods, data sources, and industry benchmark comparisons
- **Content repurposing plan**: Specific derivative assets to create from the webinar — blog post, social clips, podcast episode, infographic, email content
- **Budget breakdown**: Promotion spend allocation across channels with expected cost-per-registration estimates

## Agents Used

- **content-creator** — Webinar content outline, registration copy, email sequences, social promotion posts, presenter talking points, engagement prompts
- **email-specialist** — Invitation and follow-up email strategy, send timing optimization, subject line testing, segmentation logic, deliverability checks
- **marketing-strategist** — Promotion strategy, audience targeting, success metrics framework, format selection, post-event lead strategy, ROI projection

---

## Supporting file: skills/context-engine/compliance-rules.md

# Compliance Rules Reference

This file is the canonical compliance ruleset for the Digital Marketing Pro plugin. All marketing modules MUST check outputs against these rules before delivery. Rules are structured for programmatic consumption by the context engine.

---

## Section 1: Geographic Privacy Laws

### 1.1 EU/EEA — General Data Protection Regulation (GDPR)

| Field | Detail |
|---|---|
| **Region** | European Union / European Economic Area (27 EU member states + Iceland, Liechtenstein, Norway) |
| **Law** | General Data Protection Regulation (GDPR) |
| **Year Enacted** | 2016 (enforced May 25, 2018) |
| **Consent Model** | Opt-in. Explicit, informed, freely given, specific, and unambiguous consent required before processing personal data. Consent must be as easy to withdraw as to give. Legitimate interest may apply in narrow B2B contexts but requires a documented balancing test. |
| **Email Rules** | Prior opt-in required for all marketing emails. Soft opt-in exception: existing customers may be emailed about similar products/services if given an easy opt-out at collection and in every message. Every email must include sender identity, physical address, and a functional unsubscribe mechanism honored within 30 days. |
| **Cookie/Tracking Rules** | Prior consent required for all non-essential cookies and trackers (ePrivacy Directive). Cookie banners must allow granular choice (accept/reject by category). Pre-ticked boxes are invalid. Analytics cookies require consent unless strictly necessary. Server-side tracking of personal data still requires a lawful basis. |