# Influencer brief Human Guide

## What This Is For
Create a complete influencer campaign brief that covers creator discovery criteria, content guidelines, compliance requirements, compensation framework, and performance measurement. It gives the agent a clearer input/output frame for influencer brief: what context to ask for, what decisions to make, and what usable artifact to return.

Use this as a human-readable version of the Influencer brief agent skill. It is meant for marketers, operators, founders, and other non-coders who want the workflow without reading agent-specific implementation instructions.

## When To Use This
- Use this when you need a repeatable process for influencer brief.
- Use this when the task needs judgment, examples, constraints, or a clear output format rather than a one-off prompt.
- Use this when you want to hand an AI assistant enough context to produce a usable marketing artifact.

## When Not To Use This
- Do not use this when you only need a quick factual answer.
- Do not use this when the work depends on private data you cannot share with the assistant.
- Do not use this as a replacement for legal, compliance, financial, or medical review.

## What You Need Before Starting
- The goal or business outcome you want.
- The audience, customer segment, or market context.
- Any source material the assistant should respect, such as notes, briefs, examples, URLs, or brand guidance.
- Constraints such as tone, length, channel, deadline, region, or approval requirements.
- A clear definition of what a good final answer should look like.

## Step-By-Step Workflow
1. State the job clearly: "Use the Influencer brief guide to help me with..."
2. Add context: audience, goal, offer, channel, source material, and constraints.
3. Ask the assistant to identify missing inputs before producing the final output.
4. Have the assistant follow the skill-specific guidance below.
5. Review the result against the final checklist and ask for revisions where needed.

## Skill-Specific Guidance
- **Campaign objective**: Awareness, engagement, conversions, content generation, or event promotion
- **Product/service**: What the influencer will promote
- **Target audience**: Who the campaign should reach
- **Platform(s)**: Instagram, TikTok, YouTube, X, LinkedIn, podcasts
- **Budget**: Total influencer budget or per-creator range
- **Creator tier**: Nano (1-10K), Micro (10-100K), Mid (100K-500K), Macro (500K-1M), Mega (1M+)
- **Timeline**: Campaign dates and content delivery deadlines
- **Content type**: Posts, stories, reels, videos, reviews, unboxing, tutorials, live streams
- Define creator discovery criteria: niche, audience demographics, engagement rate minimums, brand safety filters, aesthetic alignment
- Build the creator brief: campaign overview, key messages, creative freedom boundaries, required and prohibited elements, hashtags, disclosures
- Draft compensation framework: flat fee, performance bonus, affiliate commission, product gifting, or hybrid
- Create content approval workflow: draft review, revision rounds, posting timeline

## Decision Points And Nuance
The original skill emphasizes: Purpose, Input Required, Process, Output, AI-tool clauses for creator briefs (May 2026), Agents Used, Supporting file: skills/context-engine/compliance-rules.md, Section 1: Geographic Privacy Laws, 1.1 EU/EEA — General Data Protection Regulation (GDPR), 1.1b EU/EEA — AI Act Article 50 (Generative AI Disclosure).

Use these questions to steer the work:
- What is the intended audience or buyer?
- What source material must be preserved?
- What should the assistant optimize for: clarity, persuasion, accuracy, speed, creativity, or conversion?
- What examples represent the desired quality bar?
- What should the assistant avoid?

## Common Mistakes
- The user must provide (or will be prompted for):
- Build the creator brief: campaign overview, key messages, creative freedom boundaries, required and prohibited elements, hashtags, disclosures
- FTC/ASA compliance checklist with required disclosures
- | **Penalty Range** | Up to EUR 20 million or 4% of global annual turnover, whichever is higher. Supervisory authorities may also issue warnings, bans on processing, and orders to erase data. |
- **Treat the carve-out as conditional, not a free pass.** "Human-reviewed" requires named accountability. Don't claim editorial responsibility unless a named editor is willing to be on the record.
- | **Consent Model** | Opt-out. No prior consent required to send commercial email. Recipients must be given a clear way to opt out, and opt-out requests must be honored within 10 business days. |
- | **Consent Model** | Opt-out for sale/sharing of personal information. Opt-in required for consumers under 16 (under 13 requires parental consent). "Sharing" includes cross-context behavioral advertising. |
- | **Consent Model** | Opt-in. Consent must be free, informed, and unambiguous for a specific purpose. Legitimate interest is available as an alternative basis but requires a Legitimate Interest Assessment (LIA). |

## Copy-And-Paste Prompt
```text
Use the Influencer brief human guide.

My goal:
[Describe the business outcome]

Audience:
[Describe who this is for]

Context and source material:
[Paste notes, examples, links, or existing copy]

Constraints:
[Tone, length, channel, timeline, must-include items, must-avoid items]

Before producing the final output, ask me for any missing information that would materially improve the result.
```

## Final Checklist
- [ ] The output matches the original goal.
- [ ] The audience and context are reflected in the answer.
- [ ] Important constraints and source material were preserved.
- [ ] The assistant made the relevant decisions explicit.
- [ ] The final artifact is ready to use, review, or hand to the next person.

## Source
This guide was generated from the indranilbanerjee/digital-marketing-pro skill entry for `influencer-brief`.

## Source Skill Notes
These notes preserve the nuance from the original skill. Use them as supporting reference when the workflow above feels too generic.

# /digital-marketing-pro:influencer-brief

## Purpose

Create a complete influencer campaign brief that covers creator discovery criteria, content guidelines, compliance requirements, compensation framework, and performance measurement.

## Input Required

The user must provide (or will be prompted for):

- **Campaign objective**: Awareness, engagement, conversions, content generation, or event promotion
- **Product/service**: What the influencer will promote
- **Target audience**: Who the campaign should reach
- **Platform(s)**: Instagram, TikTok, YouTube, X, LinkedIn, podcasts
- **Budget**: Total influencer budget or per-creator range
- **Creator tier**: Nano (1-10K), Micro (10-100K), Mid (100K-500K), Macro (500K-1M), Mega (1M+)
- **Timeline**: Campaign dates and content delivery deadlines
- **Content type**: Posts, stories, reels, videos, reviews, unboxing, tutorials, live streams

## Process

1. **Load brand context**: Read `~/.claude-marketing/brands/_active-brand.json` for the active slug, then load `~/.claude-marketing/brands/{slug}/profile.json`. Apply brand voice, compliance rules for target markets (`skills/context-engine/compliance-rules.md`), and industry context. **Also check for guidelines** at `~/.claude-marketing/brands/{slug}/guidelines/_manifest.json` — if present, load restrictions and relevant category files. Check for custom templates at `~/.claude-marketing/brands/{slug}/templates/`. Check for agency SOPs at `~/.claude-marketing/sops/`. If no brand exists, ask: "Set up a brand first (/digital-marketing-pro:brand-setup)?" — or proceed with defaults.
2. Define creator discovery criteria: niche, audience demographics, engagement rate minimums, brand safety filters, aesthetic alignment
3. Build the creator brief: campaign overview, key messages, creative freedom boundaries, required and prohibited elements, hashtags, disclosures
4. Draft compensation framework: flat fee, performance bonus, affiliate commission, product gifting, or hybrid
5. Create content approval workflow: draft review, revision rounds, posting timeline
6. Build FTC/ASA compliance checklist: disclosure requirements, claim restrictions, platform-specific rules
7. Define usage rights: organic only, paid amplification, repurposing, duration
8. Set measurement framework: reach, engagement, clicks, conversions, CPE, EMV

## Output

A structured influencer campaign brief containing:

- Campaign overview with objectives and success metrics
- Creator discovery criteria and ideal profile description
- Creator brief document (shareable with influencers)
- Key messaging framework with creative guardrails (including any AI-tool restrictions — see below)
- Compensation structure and negotiation guidelines
- Content approval and revision process
- FTC/ASA compliance checklist with required disclosures
- Usage rights and licensing terms
- Measurement dashboard with KPIs and reporting cadence

### AI-tool clauses for creator briefs (May 2026)

Creators increasingly use AI image/video tools (Nano Banana Pro, Gemini Omni, Veo 3.1, Kling v3.0 Pro, Runway Gen-4, Midjourney; **note:** OpenAI's consumer Sora app was discontinued 26 Apr 2026 and the Sora API ends 24 Sep 2026 — do not specify Sora in new briefs) inside sponsored content. The brief must spell out three things to keep the brand safe:

1. **Permitted AI use**: Allowed for B-roll, mood, and stylised visuals. **Not permitted for** synthetic depictions of real people (including the creator themselves in altered form), synthetic product imagery that misrepresents the brand's actual product, or AI-generated voiceover impersonating a real person without explicit release.
2. **Required disclosures**: Any AI-generated visual or audio in the sponsored content must (a) be flagged in the creator's platform-native AI disclosure (TikTok AI label, Meta AI Content label, YouTube "altered or synthetic content" toggle) AND (b) carry C2PA Content Credentials if the creator ships the file to the brand for paid amplification — provide `/digital-marketing-pro:c2pa-metadata` workflow link in the brief.
3. **EU deepfake clause** (mandatory for EU-distributed campaigns): Synthetic-human content (face swaps, AI voices resembling real people, AI-cloned likeness) must carry a visible deepfake disclosure perceivable at normal viewing distance. See `skills/context-engine/compliance-rules.md` §1.1b.i (Article 50 draft guidelines, May 2026). Creators who refuse this clause should not be cleared for EU placements.

## Agents Used

- **influencer-manager** — Creator strategy, brief development, compliance, measurement, campaign architecture

---

## Supporting file: skills/context-engine/compliance-rules.md

# Compliance Rules Reference

This file is the canonical compliance ruleset for the Digital Marketing Pro plugin. All marketing modules MUST check outputs against these rules before delivery. Rules are structured for programmatic consumption by the context engine.

---

## Section 1: Geographic Privacy Laws

### 1.1 EU/EEA — General Data Protection Regulation (GDPR)

| Field | Detail |
|---|---|
| **Region** | European Union / European Economic Area (27 EU member states + Iceland, Liechtenstein, Norway) |
| **Law** | General Data Protection Regulation (GDPR) |
| **Year Enacted** | 2016 (enforced May 25, 2018) |
| **Consent Model** | Opt-in. Explicit, informed, freely given, specific, and unambiguous consent required before processing personal data. Consent must be as easy to withdraw as to give. Legitimate interest may apply in narrow B2B contexts but requires a documented balancing test. |
| **Email Rules** | Prior opt-in required for all marketing emails. Soft opt-in exception: existing customers may be emailed about similar products/services if given an easy opt-out at collection and in every message. Every email must include sender identity, physical address, and a functional unsubscribe mechanism honored within 30 days. |
| **Cookie/Tracking Rules** | Prior consent required for all non-essential cookies and trackers (ePrivacy Directive). Cookie banners must allow granular choice (accept/reject by category). Pre-ticked boxes are invalid. Analytics cookies require consent unless strictly necessary. Server-side tracking of personal data still requires a lawful basis. |
| **Penalty Range** | Up to EUR 20 million or 4% of global annual turnover, whichever is higher. Supervisory authorities may also issue warnings, bans on processing, and orders to erase data. |
| **Key Marketing Impact** | Double opt-in is industry standard. All lead forms need clear consent checkboxes (not bundled). Data Processing Agreements required with every martech vendor. Privacy policy must disclose all data recipients. Cross-border data transfers require adequacy decisions, SCCs, or BCRs. Right to erasure means suppression lists must be maintained. Profiling for ad targeting requires explicit consent or legitimate interest with opt-out. |