# Growth plan Human Guide

## What This Is For
/digital-marketing-pro:growth-plan — Part 8 Flagship Deliverable It gives the agent a clearer input/output frame for growth marketing: what context to ask for, what decisions to make, and what usable artifact to return.

Use this as a human-readable version of the Growth plan agent skill. It is meant for marketers, operators, founders, and other non-coders who want the workflow without reading agent-specific implementation instructions.

## When To Use This
- Use this when you need a repeatable process for growth plan.
- Use this when the task needs judgment, examples, constraints, or a clear output format rather than a one-off prompt.
- Use this when you want to hand an AI assistant enough context to produce a usable marketing artifact.

## When Not To Use This
- Do not use this when you only need a quick factual answer.
- Do not use this when the work depends on private data you cannot share with the assistant.
- Do not use this as a replacement for legal, compliance, financial, or medical review.

## What You Need Before Starting
- The goal or business outcome you want.
- The audience, customer segment, or market context.
- Any source material the assistant should respect, such as notes, briefs, examples, URLs, or brand guidance.
- Constraints such as tone, length, channel, deadline, region, or approval requirements.
- A clear definition of what a good final answer should look like.

## Step-By-Step Workflow
1. State the job clearly: "Use the Growth plan guide to help me with..."
2. Add context: audience, goal, offer, channel, source material, and constraints.
3. Ask the assistant to identify missing inputs before producing the final output.
4. Have the assistant follow the skill-specific guidance below.
5. Review the result against the final checklist and ask for revisions where needed.

## Skill-Specific Guidance
- **Parts 1–7 completed** in the engagement
- **Four Core Documents at canonical version** (v2 if re-runs happened, v1 otherwise)
- **Living Project Instruction File current** — reflects the current strategic facts
- **Part 7 Preparation Documents completed** — campaign architecture, naming conventions, KPI tree, content pillars, asset inventory, approval chains
- Living Project Instruction File (current truth)
- Core Doc 3.1 Business & SBU Analysis
- Core Doc 3.2 Segmentation Framework
- Core Doc 3.3 Brand Positioning & Communications
- Part 4 documents (4.1, 4.2, 4.3, 4.4)
- Part 7 preparation documents (campaign architecture, KPI tree, content pillars)
- PDF via the existing `pdf-generator.py` script
- DOCX via the existing document export utilities

## Decision Points And Nuance
The original skill emphasizes: Context efficiency, Pre-conditions, The 11 Sections, Production process, Step 1: Read source documents, Step 2: Synthesise — do not re-state, Step 3: Apply the three-scenario discipline, Step 4: Apply the In-Market vs Out-Market split, Step 5: Apply the 30/60/90 framework, Step 6: Output.

Use these questions to steer the work:
- What is the intended audience or buyer?
- What source material must be preserved?
- What should the assistant optimize for: clarity, persuasion, accuracy, speed, creativity, or conversion?
- What examples represent the desired quality bar?
- What should the assistant avoid?

## Common Mistakes
- If any pre-condition fails, do NOT produce. Instruct the user.
- Step 2: Synthesise — do not re-state
- The Growth Plan is **synthesis**, not concatenation. Do not copy paragraphs from the Core Docs verbatim. Re-write each section in client-facing narrative form, citing the source document for traceability.
- Key findings (3-5 bullets — most important things from analysis)
- Investment required (total budget; fixed + variable breakdown)
- The single most important thing the client needs to know
- Anti-personas — who we explicitly do NOT target
- Client team roles (especially what client must own)

## Copy-And-Paste Prompt
```text
Use the Growth plan human guide.

My goal:
[Describe the business outcome]

Audience:
[Describe who this is for]

Context and source material:
[Paste notes, examples, links, or existing copy]

Constraints:
[Tone, length, channel, timeline, must-include items, must-avoid items]

Before producing the final output, ask me for any missing information that would materially improve the result.
```

## Final Checklist
- [ ] The output matches the original goal.
- [ ] The audience and context are reflected in the answer.
- [ ] Important constraints and source material were preserved.
- [ ] The assistant made the relevant decisions explicit.
- [ ] The final artifact is ready to use, review, or hand to the next person.

## Source
This guide was generated from the indranilbanerjee/digital-marketing-pro skill entry for `growth-plan`.

## Source Skill Notes
These notes preserve the nuance from the original skill. Use them as supporting reference when the workflow above feels too generic.

# /digital-marketing-pro:growth-plan — Part 8 Flagship Deliverable

The Growth Plan is the flagship client-facing deliverable. It synthesises every internal document produced in Parts 1–7 into a single 11-section narrative answering: *"How will we grow this business digitally, and what will it cost?"*

## Context efficiency

Heavy skill. **Grep before Read** any referenced file, then `Read` only matched ranges with `offset` + `limit`. List the brand's data dir (`~/.claude-marketing/brands/{slug}/`, or `$CLAUDE_PLUGIN_DATA/digital-marketing-pro/brands/{slug}/` when that env var is set) before opening files. On re-invocation mid-session, skip files already in context.

**Specification:** [growth-plan-template.md](../context-engine/growth-plan-template.md) — the canonical 11-section structure.

## Pre-conditions

Before producing the Growth Plan, verify:

1. **Parts 1–7 completed** in the engagement
2. **Four Core Documents at canonical version** (v2 if re-runs happened, v1 otherwise)
3. **Living Project Instruction File current** — reflects the current strategic facts
4. **Part 7 Preparation Documents completed** — campaign architecture, naming conventions, KPI tree, content pillars, asset inventory, approval chains

If any pre-condition fails, do NOT produce. Instruct the user.

## The 11 Sections

| # | Section | Length | Source |
|---|---------|--------|--------|
| 1 | Executive Summary | 1 page | Synthesis |
| 2 | Business Context | 2-3 pages | Core Doc 3.1 + Part 4.4 + Part 4.2 |
| 3 | Target Audience | 2-3 pages | Core Doc 3.2 |
| 4 | Strategic Positioning | 2 pages | Core Doc 3.3 |
| 5 | Channel Strategy | 3-4 pages | Core Doc 3.4 + Part 9 channel docs |
| 6 | Budget & Media Plan | 2-3 pages | Core Doc 3.4 Step 5 + 9 |
| 7 | KPI Framework | 2 pages | Part 7 KPI tree |
| 8 | Implementation Timeline | 2-3 pages | Part 7 + 30/60/90 framework |
| 9 | Team & Resource Plan | 1-2 pages | Engagement context |
| 10 | Risk & Contingency | 1-2 pages | Core Doc 3.1 Step 16 |
| 11 | Expected Outcomes | 2 pages | Three-scenario forecasting |

Total target length: **20–30 pages**. Beyond 30, clients stop reading.

## Production process

### Step 1: Read source documents

Reading order (canonical version of each):

1. Living Project Instruction File (current truth)
2. Core Doc 3.1 Business & SBU Analysis
3. Core Doc 3.2 Segmentation Framework
4. Core Doc 3.3 Brand Positioning & Communications
5. Core Doc 3.4 DMFlow
6. Part 4 documents (4.1, 4.2, 4.3, 4.4)
7. Part 7 preparation documents (campaign architecture, KPI tree, content pillars)

### Step 2: Synthesise — do not re-state

The Growth Plan is **synthesis**, not concatenation. Do not copy paragraphs from the Core Docs verbatim. Re-write each section in client-facing narrative form, citing the source document for traceability.

### Step 3: Apply the three-scenario discipline

Section 11 (Expected Outcomes) presents Conservative / Moderate / Aggressive scenarios per [three-scenario-forecasting.md](../context-engine/three-scenario-forecasting.md).

Section 7 (KPI Framework) targets are also presented as three scenarios per KPI.

### Step 4: Apply the In-Market vs Out-Market split

Section 5 (Channel Strategy) and Section 6 (Budget & Media Plan) explicitly call out the In-Market vs Out-Market budget allocation per [in-market-out-market.md](../context-engine/in-market-out-market.md).

### Step 5: Apply the 30/60/90 framework

Section 8 (Implementation Timeline) uses the 30/60/90 phasing per [30-60-90-framework.md](../context-engine/30-60-90-framework.md) for the first quarter, then quarterly milestones thereafter.

### Step 6: Output

Save to `engagements/{id}/part-08-growth-plan/growth-plan.md`. Generate companion exports:

- PDF via the existing `pdf-generator.py` script
- DOCX via the existing document export utilities

## Section-by-section guidance