# Launch formula Human Guide

## What This Is For
Turn your marketing into an event that makes people beg to buy before you even release the product. It gives the agent a clearer input/output frame for growth marketing: what context to ask for, what decisions to make, and what usable artifact to return.

Use this as a human-readable version of the Launch formula agent skill. It is meant for marketers, operators, founders, and other non-coders who want the workflow without reading agent-specific implementation instructions.

## When To Use This
- Use this when you need a repeatable process for launch formula.
- Use this when the task needs judgment, examples, constraints, or a clear output format rather than a one-off prompt.
- Use this when you want to hand an AI assistant enough context to produce a usable marketing artifact.

## When Not To Use This
- Do not use this when you only need a quick factual answer.
- Do not use this when the work depends on private data you cannot share with the assistant.
- Do not use this as a replacement for legal, compliance, financial, or medical review.

## What You Need Before Starting
- The goal or business outcome you want.
- The audience, customer segment, or market context.
- Any source material the assistant should respect, such as notes, briefs, examples, URLs, or brand guidance.
- Constraints such as tone, length, channel, deadline, region, or approval requirements.
- A clear definition of what a good final answer should look like.

## Step-By-Step Workflow
1. State the job clearly: "Use the Launch formula guide to help me with..."
2. Add context: audience, goal, offer, channel, source material, and constraints.
3. Ask the assistant to identify missing inputs before producing the final output.
4. Have the assistant follow the skill-specific guidance below.
5. Review the result against the final checklist and ask for revisions where needed.

## Skill-Specific Guidance
- **Launching a new product or course** and want to maximize first-day sales
- **Building anticipation** for an upcoming offer instead of "surprise" launching
- **Growing your email list** while simultaneously warming them up to buy
- **Creating urgency without being sleazy** with legitimate scarcity
- **Turning skeptics into buyers** through sequenced value delivery
- **Relaunching an existing product** to generate new excitement
- **Multiple touchpoints** building relationship and trust
- **Anticipation** that makes people excited for your offer
- **Social proof** as others engage publicly
- **An event** that people want to be part of
- **Natural urgency** from a real open/close cart window
- Warm up your audience with "sneak peeks"

## Decision Points And Nuance
The original skill emphasizes: When to Use This Skill, Methodology Foundation, What Claude Does vs What You Decide, What This Skill Does, How to Use, Prompt Examples, Instructions, Step 1: Pre-Prelaunch (1-2 Weeks Before), Step 2: Prelaunch - The Sideways Sales Letter (7-10 Days), PLC 1 - The Opportunity (Days 1-3).

Use these questions to steer the work:
- What is the intended audience or buyer?
- What source material must be preserved?
- What should the assistant optimize for: clarity, persuasion, accuracy, speed, creativity, or conversion?
- What examples represent the desired quality bar?
- What should the assistant avoid?

## Common Mistakes
- **Important**: Don't be afraid to sell. You're being honest about deadlines.
- | Evening | "Now or never" | Short, direct, deadline emphasis |
- Paint picture: "Imagine never hesitating to share your photos again"
- What did you discover? (Don't give everything away)
- Subject: What happens if you don't join?
- Email 3 - Evening (Now or Never):
- Common Mistakes to Avoid
- **No stories** - Facts don't sell, stories do

## Copy-And-Paste Prompt
```text
Use the Launch formula human guide.

My goal:
[Describe the business outcome]

Audience:
[Describe who this is for]

Context and source material:
[Paste notes, examples, links, or existing copy]

Constraints:
[Tone, length, channel, timeline, must-include items, must-avoid items]

Before producing the final output, ask me for any missing information that would materially improve the result.
```

## Final Checklist
- [ ] The output matches the original goal.
- [ ] The audience and context are reflected in the answer.
- [ ] Important constraints and source material were preserved.
- [ ] The assistant made the relevant decisions explicit.
- [ ] The final artifact is ready to use, review, or hand to the next person.

## Source
This guide was generated from the guia-matthieu/clawfu-skills skill entry for `launch-formula`.

## Source Skill Notes
These notes preserve the nuance from the original skill. Use them as supporting reference when the workflow above feels too generic.

# Product Launch Formula - Launch Event Mastery

> Turn your marketing into an event that makes people beg to buy before you even release the product

## When to Use This Skill

- **Launching a new product or course** and want to maximize first-day sales
- **Building anticipation** for an upcoming offer instead of "surprise" launching
- **Growing your email list** while simultaneously warming them up to buy
- **Creating urgency without being sleazy** with legitimate scarcity
- **Turning skeptics into buyers** through sequenced value delivery
- **Relaunching an existing product** to generate new excitement

## Methodology Foundation

| Aspect | Details |
|--------|---------|
| **Source** | Launch (2014) + Product Launch Formula Course |
| **Expert** | Jeff Walker - Generated $1M+ in a single day, students have made $1B+ |
| **Core Principle** | "Give first and ask for the sale later" - deliver so much value during prelaunch that making the sale is almost an afterthought |


## What Claude Does vs What You Decide

| Claude Does | You Decide |
|-------------|------------|
| Structures video workflow | Final creative vision |
| Suggests shot compositions | Equipment selection |
| Creates storyboard templates | Brand aesthetics |
| Generates script frameworks | Final approval |
| Identifies technical requirements | Budget allocation |

## What This Skill Does

This skill replaces the traditional "long sales page" approach with a **Sideways Sales Letter** - spreading your sales message across a sequence of valuable content delivered over 7-10 days.

Instead of one moment of decision, you create:
1. **Multiple touchpoints** building relationship and trust
2. **Anticipation** that makes people excited for your offer
3. **Social proof** as others engage publicly
4. **An event** that people want to be part of
5. **Natural urgency** from a real open/close cart window

The result: 50% of sales typically happen on the LAST day of your launch, from an audience primed and ready to buy.

## How to Use

### Prompt Examples

```
Plan a complete product launch sequence for my [product] targeting [audience].
Include pre-prelaunch, 3 PLC videos, and cart open/close email sequence.
```

```
Write the Prelaunch Content outline for PLC 1 (The Opportunity) for my
[course/product] that teaches [transformation].
```

```
Create the Cart Close Day email sequence (4 emails) for my [product]
using Jeff Walker's PLF urgency framework.
```

```
Design a Seed Launch strategy for validating my [product idea] with a
small audience before building the full course.
```

```
Map out the 9 Mental Triggers for my [product launch] - show me how to
incorporate each one throughout the sequence.
```

## Instructions

### Step 1: Pre-Prelaunch (1-2 Weeks Before)

**Purpose**: Build anticipation and buzz before revealing anything.