# Landing page copy Human Guide

## What This Is For
Build high-converting landing pages with proven structure, persuasive sections, and best practices. It gives the agent a clearer input/output frame for conversion optimization: what context to ask for, what decisions to make, and what usable artifact to return.

Use this as a human-readable version of the Landing page copy agent skill. It is meant for marketers, operators, founders, and other non-coders who want the workflow without reading agent-specific implementation instructions.

## When To Use This
- Use this when you need a repeatable process for landing page copy.
- Use this when the task needs judgment, examples, constraints, or a clear output format rather than a one-off prompt.
- Use this when you want to hand an AI assistant enough context to produce a usable marketing artifact.

## When Not To Use This
- Do not use this when you only need a quick factual answer.
- Do not use this when the work depends on private data you cannot share with the assistant.
- Do not use this as a replacement for legal, compliance, financial, or medical review.

## What You Need Before Starting
- The goal or business outcome you want.
- The audience, customer segment, or market context.
- Any source material the assistant should respect, such as notes, briefs, examples, URLs, or brand guidance.
- Constraints such as tone, length, channel, deadline, region, or approval requirements.
- A clear definition of what a good final answer should look like.

## Step-By-Step Workflow
1. State the job clearly: "Use the Landing page copy guide to help me with..."
2. Add context: audience, goal, offer, channel, source material, and constraints.
3. Ask the assistant to identify missing inputs before producing the final output.
4. Have the assistant follow the skill-specific guidance below.
5. Review the result against the final checklist and ask for revisions where needed.

## Skill-Specific Guidance
- Writing landing pages from scratch
- Improving existing underperforming pages
- Creating templates for repeatable page types
- Structuring lead gen, sales, or product pages
- Reviewing pages for conversion optimization
- Building landing page copy briefs for designers
- **Structures complete landing pages** - Section by section
- **Writes each page element** - Headlines, body, bullets, CTAs
- **Matches structure to goal** - Lead gen, sales, product, event
- **Audits existing pages** - Identifies conversion blockers
- **Creates page templates** - Reusable frameworks
- Tried [failed solution] and got nowhere

## Decision Points And Nuance
The original skill emphasizes: When to Use This Skill, Methodology Foundation, What Claude Does vs What You Decide, What This Skill Does, How to Use, Write a Complete Landing Page, Audit an Existing Page, Create a Page Template, Write Specific Sections, Instructions.

Use these questions to steer the work:
- What is the intended audience or buyer?
- What source material must be preserved?
- What should the assistant optimize for: clarity, persuasion, accuracy, speed, creativity, or conversion?
- What examples represent the desired quality bar?
- What should the assistant avoid?

## Common Mistakes
- **Core Principle**: A landing page has one job: get the visitor to take one action. Every element—headline, body, proof, CTA—must support that single conversion goal.
- The hero must answer 3 questions in <5 seconds:
- **Headline** (most important element)
- Below CTA: "No credit card required"
- Agitate but don't manipulate
- 3-5 core features max (don't overwhelm)
- Avoid generic praise ("great product!")
- ✗ You don't [prerequisite]

## Copy-And-Paste Prompt
```text
Use the Landing page copy human guide.

My goal:
[Describe the business outcome]

Audience:
[Describe who this is for]

Context and source material:
[Paste notes, examples, links, or existing copy]

Constraints:
[Tone, length, channel, timeline, must-include items, must-avoid items]

Before producing the final output, ask me for any missing information that would materially improve the result.
```

## Final Checklist
- [ ] The output matches the original goal.
- [ ] The audience and context are reflected in the answer.
- [ ] Important constraints and source material were preserved.
- [ ] The assistant made the relevant decisions explicit.
- [ ] The final artifact is ready to use, review, or hand to the next person.

## Source
This guide was generated from the guia-matthieu/clawfu-skills skill entry for `landing-page-copy`.

## Source Skill Notes
These notes preserve the nuance from the original skill. Use them as supporting reference when the workflow above feels too generic.

# Landing Page Copy

> Build high-converting landing pages with proven structure, persuasive sections, and best practices. From hero to footer—every element optimized.

## When to Use This Skill

- Writing landing pages from scratch
- Improving existing underperforming pages
- Creating templates for repeatable page types
- Structuring lead gen, sales, or product pages
- Reviewing pages for conversion optimization
- Building landing page copy briefs for designers

## Methodology Foundation

**Source**: Compiled from Unbounce research, CXL Institute studies, Copyhackers methodology, and direct response best practices.

**Core Principle**: A landing page has one job: get the visitor to take one action. Every element—headline, body, proof, CTA—must support that single conversion goal.

**Why This Matters**: Landing pages convert 5-15% on average. Top performers hit 25%+. The difference is almost always in the copy and structure, not the design.


## What Claude Does vs What You Decide

| Claude Does | You Decide |
|-------------|------------|
| Structures production workflow | Final creative direction |
| Suggests technical approaches | Equipment and tool choices |
| Creates templates and checklists | Quality standards |
| Identifies best practices | Brand/voice decisions |
| Generates script outlines | Final script approval |

## What This Skill Does

1. **Structures complete landing pages** - Section by section
2. **Writes each page element** - Headlines, body, bullets, CTAs
3. **Matches structure to goal** - Lead gen, sales, product, event
4. **Audits existing pages** - Identifies conversion blockers
5. **Creates page templates** - Reusable frameworks

## How to Use

### Write a Complete Landing Page
```
Write landing page copy for:
Product: [description]
Goal: [lead gen, sale, demo booking, etc.]
Audience: [who they are and awareness level]
Key differentiator: [main USP]
```

### Audit an Existing Page
```
Audit this landing page and identify conversion issues:
[URL or paste the copy]
Goal: [what the page should convert]
```

### Create a Page Template
```
Create a landing page template for [page type]:
- Lead gen for [offer type]
- Product page for [product type]
- Sales page for [price range]
```

### Write Specific Sections
```
Write the [hero section / features section / testimonials section / FAQ] for:
Product: [description]
Key message: [main point for this section]
```

## Instructions

When building landing pages, follow this structure and best practices:

### The Universal Landing Page Structure

```