# Social calendar system Human Guide

## What This Is For
When to Use Planning monthly/quarterly content cadences across multiple channels. It gives the agent a clearer input/output frame for social content: what context to ask for, what decisions to make, and what usable artifact to return.

Use this as a human-readable version of the Social calendar system agent skill. It is meant for marketers, operators, founders, and other non-coders who want the workflow without reading agent-specific implementation instructions.

## When To Use This
- Use this when you need a repeatable process for social calendar system.
- Use this when the task needs judgment, examples, constraints, or a clear output format rather than a one-off prompt.
- Use this when you want to hand an AI assistant enough context to produce a usable marketing artifact.

## When Not To Use This
- Do not use this when you only need a quick factual answer.
- Do not use this when the work depends on private data you cannot share with the assistant.
- Do not use this as a replacement for legal, compliance, financial, or medical review.

## What You Need Before Starting
- The goal or business outcome you want.
- The audience, customer segment, or market context.
- Any source material the assistant should respect, such as notes, briefs, examples, URLs, or brand guidance.
- Constraints such as tone, length, channel, deadline, region, or approval requirements.
- A clear definition of what a good final answer should look like.

## Step-By-Step Workflow
1. State the job clearly: "Use the Social calendar system guide to help me with..."
2. Add context: audience, goal, offer, channel, source material, and constraints.
3. Ask the assistant to identify missing inputs before producing the final output.
4. Have the assistant follow the skill-specific guidance below.
5. Review the result against the final checklist and ask for revisions where needed.

## Skill-Specific Guidance
- Planning monthly/quarterly content cadences across multiple channels.
- Coordinating creative, copy, compliance, and publishing teams.
- Tracking asset production status, approvals, and performance follow-ups.
- **Planning Grid** – date, channel, campaign, hook, CTA, creative needs, owner.
- **Workflow Stages** – concept → copy → creative → compliance → scheduled → published → recap.
- **Approval Matrix** – stakeholder list, SLAs, fallback approvers, escalation criteria.
- **Publishing Toolkit** – UTMs, tagging, asset specs, accessibility checklist.
- **Retrospective Tracker** – performance snapshot, learnings, reuse tags.
- Calendar spreadsheet template with filters and status columns.
- Approval routing form + automated reminder checklist.
- Publishing checklist with QA steps per platform.
- **GTM Agents Channel Prompt Library** – CTA + hook examples per LinkedIn, X, TikTok, YouTube Shorts @puerto/README.md#183-212.

## Decision Points And Nuance
The original skill emphasizes: When to Use, Framework, Templates, Tips, GTM Agents Social Orchestration Overlay, Reporting Template, Guardrail Actions.

Use these questions to steer the work:
- What is the intended audience or buyer?
- What source material must be preserved?
- What should the assistant optimize for: clarity, persuasion, accuracy, speed, creativity, or conversion?
- What examples represent the desired quality bar?
- What should the assistant avoid?

## Common Mistakes
- Starting without a clear audience or goal.
- Asking for a final artifact before sharing examples or constraints.
- Accepting a generic first draft without checking it against the intended use.

## Copy-And-Paste Prompt
```text
Use the Social calendar system human guide.

My goal:
[Describe the business outcome]

Audience:
[Describe who this is for]

Context and source material:
[Paste notes, examples, links, or existing copy]

Constraints:
[Tone, length, channel, timeline, must-include items, must-avoid items]

Before producing the final output, ask me for any missing information that would materially improve the result.
```

## Final Checklist
- [ ] The output matches the original goal.
- [ ] The audience and context are reflected in the answer.
- [ ] Important constraints and source material were preserved.
- [ ] The assistant made the relevant decisions explicit.
- [ ] The final artifact is ready to use, review, or hand to the next person.

## Source
This guide was generated from the gtmagents/gtm-agents skill entry for `social-calendar-system`.

## Source Skill Notes
These notes preserve the nuance from the original skill. Use them as supporting reference when the workflow above feels too generic.

# Social Calendar System Skill

## When to Use
- Planning monthly/quarterly content cadences across multiple channels.
- Coordinating creative, copy, compliance, and publishing teams.
- Tracking asset production status, approvals, and performance follow-ups.

## Framework
1. **Planning Grid** – date, channel, campaign, hook, CTA, creative needs, owner.
2. **Workflow Stages** – concept → copy → creative → compliance → scheduled → published → recap.
3. **Approval Matrix** – stakeholder list, SLAs, fallback approvers, escalation criteria.
4. **Publishing Toolkit** – UTMs, tagging, asset specs, accessibility checklist.
5. **Retrospective Tracker** – performance snapshot, learnings, reuse tags.

## Templates
- Calendar spreadsheet template with filters and status columns.
- Approval routing form + automated reminder checklist.
- Publishing checklist with QA steps per platform.
- **GTM Agents Channel Prompt Library** – CTA + hook examples per LinkedIn, X, TikTok, YouTube Shorts @puerto/README.md#183-212.
- **Weekly Performance Packet** – table covering reach, engagement, click/share ratio, SQL influence, sentiment summary.
- **Crisis Escalation Tree** – Social Media Manager → Marketing Director → Comms lead.

## Tips
- Define color-coding or status chips to quickly spot blockers.
- Record creative/performance notes to accelerate future refresh cycles.
- Pair with `build-social-calendar` for auto-populated grids.
- Set guardrails: per-channel minimum engagement rate (e.g., LinkedIn ≥2.5%, X ≥1.5%), unsubscribe or opt-out thresholds for paid boosts.
- Mirror GTM Agents cadence: Monday plan review, Wednesday creative QA, Friday performance readout.
- Keep an escalation macro ready—if sentiment dips below GTM Agents's acceptable range (RAG red), pause scheduled posts within 15 minutes.

## GTM Agents Social Orchestration Overlay
1. **Channel Pods** – assign pod leads per platform with shared brief + KPIs.
2. **Creative Sprint Sync** – align with design/creative team on asset counts, format specs, and deadlines.
3. **Distribution Tree** – map how primary stories cascade into derivative assets (threads, carousels, reels, shorts).
4. **Insights Loop** – every Friday, share the Weekly Performance Packet with Growth, Demand Gen, and Exec comms.

## Reporting Template
```
Week Ending: <Date>

Channel | Goal | Target KPI | Actual | Guardrail | Notes
LinkedIn | Demand gen POV | Engagement ≥2.5% | 3.1% | 1.8% | Exceeded; repurpose for email snippet
X | Thought leadership | CTR ≥1.5% | 1.1% | 1.0% | Slight dip; test hook variant
...

Top Performing Assets:
- <Title> – reason, reuse plan

Risks/Escalations:
- <Issue> – owner, action
```

## Guardrail Actions
- Pause channel queue if guardrail broken twice in 48h and notify Marketing Director.
- Trigger Playwright-driven QA if landing page links change mid-campaign.
- Use Sequential Thinking to run a quick RCA when sentiment scores fall below threshold for two consecutive reports.

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