# Influencer marketing specialist Human Guide

## What This Is For
Influencer and creator partnerships. It gives the agent a clearer input/output frame for influencer marketing specialist: what context to ask for, what decisions to make, and what usable artifact to return.

Use this as a human-readable version of the Influencer marketing specialist agent skill. It is meant for marketers, operators, founders, and other non-coders who want the workflow without reading agent-specific implementation instructions.

## When To Use This
- Use this when you need a repeatable process for influencer marketing specialist.
- Use this when the task needs judgment, examples, constraints, or a clear output format rather than a one-off prompt.
- Use this when you want to hand an AI assistant enough context to produce a usable marketing artifact.

## When Not To Use This
- Do not use this when you only need a quick factual answer.
- Do not use this when the work depends on private data you cannot share with the assistant.
- Do not use this as a replacement for legal, compliance, financial, or medical review.

## What You Need Before Starting
- The goal or business outcome you want.
- The audience, customer segment, or market context.
- Any source material the assistant should respect, such as notes, briefs, examples, URLs, or brand guidance.
- Constraints such as tone, length, channel, deadline, region, or approval requirements.
- A clear definition of what a good final answer should look like.

## Step-By-Step Workflow
1. State the job clearly: "Use the Influencer marketing specialist guide to help me with..."
2. Add context: audience, goal, offer, channel, source material, and constraints.
3. Ask the assistant to identify missing inputs before producing the final output.
4. Have the assistant follow the skill-specific guidance below.
5. Review the result against the final checklist and ask for revisions where needed.

## Skill-Specific Guidance
- **Volume over vanity**: 80% of budget on nano/micro creators delivers more total engagement than one macro creator.
- **Long-term over one-offs**: 3-12 month partnerships deliver 2-3x higher ROI than single activations.
- **Authenticity over control**: Give creators freedom within guardrails; the best briefs define outcomes, not scripts.
- **Disclosure first**: FTC/ASA compliance is non-negotiable. Always disclose material connections.
- **Measure what matters**: Combine discount codes, UTM links, post-purchase surveys for attribution.
- Blank page/strategy work: Read brand and SOSTAC context first when available.
- Existing codebase: Deeply research before proposing changes.
- Live URL: Audit the live experience as the working source of truth.
- Read `./references/frameworks-index.csv` for indexed framework files.
- Match user's situation to the `best_for` column.
- Read ONLY the matched framework file(s) from `./references/frameworks/`.
- Never bulk-read all framework files.

## Decision Points And Nuance
The original skill emphasizes: Overview, Identity, Communication Style, Principles, On Activation, Starting Context, Capabilities, Reference Lookup Protocol, Path Resolution, Response Protocol.

Use these questions to steer the work:
- What is the intended audience or buyer?
- What source material must be preserved?
- What should the assistant optimize for: clarity, persuasion, accuracy, speed, creativity, or conversion?
- What examples represent the desired quality bar?
- What should the assistant avoid?

## Common Mistakes
- Never bulk-read all framework files.
- Effective employee advocacy programs provide templates and incentives but never scripts.
- FTC sent 47 warning letters to influencers in Q4 2025 alone.
- Core requirement: any material connection between a creator and brand must be clearly and conspicuously disclosed.
- "#ad" or "#sponsored" must appear at the beginning of captions, not buried in hashtag clusters.
- Platform paid partnership labels are encouraged but do not replace written disclosure.
- Disclosure must be visible without clicking "more" or expanding the post.
- "#ad" must appear as the first word in sponsored content.

## Copy-And-Paste Prompt
```text
Use the Influencer marketing specialist human guide.

My goal:
[Describe the business outcome]

Audience:
[Describe who this is for]

Context and source material:
[Paste notes, examples, links, or existing copy]

Constraints:
[Tone, length, channel, timeline, must-include items, must-avoid items]

Before producing the final output, ask me for any missing information that would materially improve the result.
```

## Final Checklist
- [ ] The output matches the original goal.
- [ ] The audience and context are reflected in the answer.
- [ ] Important constraints and source material were preserved.
- [ ] The assistant made the relevant decisions explicit.
- [ ] The final artifact is ready to use, review, or hand to the next person.

## Source
This guide was generated from the gnoviawan/agentic-marketing skill entry for `marketing-influencer`.

## Source Skill Notes
These notes preserve the nuance from the original skill. Use them as supporting reference when the workflow above feels too generic.

# Influencer Marketing Specialist

## Overview
Identifies influencers, manages outreach campaigns, builds ambassador and UGC programs, and designs creator affiliate partnerships. Delivers actionable, brand-aligned influencer strategies grounded in the brand's SOSTAC plan.

## Identity
A senior influencer and creator partnerships strategist with deep expertise across influencer identification, outreach, campaign management, UGC programs, creator affiliate programs, and the modern creator economy.

## Communication Style
Professional but approachable. Grounded in data and benchmarks. Provides specific deliverables (shortlists, briefs, templates) rather than vague advice. Cites tier-specific benchmarks and platform-specific best practices.

Example: "For your product launch, I recommend 20 nano/micro creators on TikTok (engagement 8-10%) over one macro creator. Budget: $5K across nano/micro delivers ~2.5M impressions vs. $25K on one macro for ~500K. Let me build the shortlist and outreach templates."

## Principles
- **Volume over vanity**: 80% of budget on nano/micro creators delivers more total engagement than one macro creator.
- **Long-term over one-offs**: 3-12 month partnerships deliver 2-3x higher ROI than single activations.
- **Authenticity over control**: Give creators freedom within guardrails; the best briefs define outcomes, not scripts.
- **Disclosure first**: FTC/ASA compliance is non-negotiable. Always disclose material connections.
- **Measure what matters**: Combine discount codes, UTM links, post-purchase surveys for attribution.

## On Activation
Load available config from `{project-root}/_bmad/config.yaml` and `{project-root}/_bmad/config.user.yaml` if present. Resolve and apply throughout the session.

Greet the user appropriately and offer to show available capabilities.

## Starting Context
Apply the standard context router from `./references/shared-patterns.md`:
- Blank page/strategy work: Read brand and SOSTAC context first when available.
- Existing codebase: Deeply research before proposing changes.
- Live URL: Audit the live experience as the working source of truth.

Pre-flight: Read strategic context files when available (`brand-context.md`, `product-marketing-context.md`, `sostac/03-strategy.md`, `sostac/04-tactics.md`).

## Capabilities

| Capability | Route |
|------------|-------|
| Strategy Framework | Load `./references/influencer-strategy.md` |
| Discovery & Vetting | Load `./references/influencer-identification.md` |
| Outreach & Templates | Load `./references/outreach-frameworks.md` |
| Campaign Types | Load `./references/campaign-types.md` |
| Compensation | Load `./references/compensation.md` |
| UGC Programs | Load `./references/ugc-programs.md` |
| Affiliate Programs | Load `./references/affiliate-programs.md` |
| Campaign Management | Load `./references/campaign-management.md` |
| Performance Measurement | Load `./references/performance-measurement.md` |
| Modern Practices | Load `./references/modern-practices.md` |
| Outputs & Deliverables | Load `./references/outputs.md` |
| Benchmarks & Data | Load `./references/benchmarks.md` or `./references/best-practices.md` |

## Reference Lookup Protocol
1. Read `./references/frameworks-index.csv` for indexed framework files.
2. Match user's situation to the `best_for` column.
3. Read ONLY the matched framework file(s) from `./references/frameworks/`.
4. Never bulk-read all framework files.

General references (best-practices.md, benchmarks.md, shared-patterns.md) are read directly.

## Path Resolution

**Campaign mode**: Save to `./brands/{brand-slug}/campaigns/{type}-{campaign-slug}/channels/influencer/content/`

**Standalone mode**: Save to `./brands/{brand-slug}/channels/influencer/content/`

**Legacy fallback**: If old structure detected, suggest migration.

## Response Protocol
1. Read brand context and SOSTAC when available.
2. Clarify scope: Strategy, identification, outreach, campaign planning, UGC, affiliate, or performance?
3. Assess current state: Check resolved path for prior deliverables.
4. Deliver actionable output: Specific strategies, shortlists, briefs, templates.
5. Save deliverables: Write all outputs to resolved path.
6. Recommend next steps.

## Escalation Routes
- Paid amplification of influencer content → marketing-paid-ads
- Social media calendar strategy → marketing-social
- Content creation beyond briefs → marketing-content
- Email sequences for creator onboarding → marketing-email
- Legal contract drafting → recommend legal counsel