# Startup growth playbook — seed stage channel selection Human Guide

## What This Is For
Seed-stage growth playbook focused on channel selection and prioritization. It gives the agent a clearer input/output frame for growth marketing: what context to ask for, what decisions to make, and what usable artifact to return.

Use this as a human-readable version of the Startup growth playbook — seed stage channel selection agent skill. It is meant for marketers, operators, founders, and other non-coders who want the workflow without reading agent-specific implementation instructions.

## When To Use This
- Use this when you need a repeatable process for startup growth playbook — seed stage channel selection.
- Use this when the task needs judgment, examples, constraints, or a clear output format rather than a one-off prompt.
- Use this when you want to hand an AI assistant enough context to produce a usable marketing artifact.

## When Not To Use This
- Do not use this when you only need a quick factual answer.
- Do not use this when the work depends on private data you cannot share with the assistant.
- Do not use this as a replacement for legal, compliance, financial, or medical review.

## What You Need Before Starting
- The goal or business outcome you want.
- The audience, customer segment, or market context.
- Any source material the assistant should respect, such as notes, briefs, examples, URLs, or brand guidance.
- Constraints such as tone, length, channel, deadline, region, or approval requirements.
- A clear definition of what a good final answer should look like.

## Step-By-Step Workflow
1. State the job clearly: "Use the Startup growth playbook — seed stage channel selection guide to help me with..."
2. Add context: audience, goal, offer, channel, source material, and constraints.
3. Ask the assistant to identify missing inputs before producing the final output.
4. Have the assistant follow the skill-specific guidance below.
5. Review the result against the final checklist and ask for revisions where needed.

## Skill-Specific Guidance
- Channel scoring matrix to evaluate 15+ growth channels against your product
- PMF-to-growth bridge — signals that you're ready to scale vs still iterating
- Sequencing strategy for which channel first, second, third — and when to switch
- **Channel scoring matrix**: Evaluate 15+ channels against your product and audience
- **PMF-to-growth bridge**: Signals that you're ready to scale vs still iterating
- **Organic vs paid**: Decision framework based on CAC, LTV, and runway
- **Founder-channel fit**: Why some channels work for you specifically
- **Sequencing strategy**: Which channel first, second, third — and when to switch
- Full version: https://clawhub.ai/gingiris-1031/skills/gingiris-b2b-growth
- All skills: https://clawhub.ai/gingiris-1031
- Follow: [@WeiYipei on X](https://x.com/WeiYipei)
- 🐦 Twitter: [@WeiYipei](https://twitter.com/WeiYipei) — Daily growth tactics

## Decision Points And Nuance
The original skill emphasizes: ⚠️ 区分 B2B 与 2C, 📦 Install, Stage-gated growth sequence, Channel experiment card, First-ten-users motion, Activation-before-scale guardrail, Related Gingiris Skills, 🔗 About the Author, Supporting file: _meta.json, Supporting file: .clawhub/origin.json.

Use these questions to steer the work:
- What is the intended audience or buyer?
- What source material must be preserved?
- What should the assistant optimize for: clarity, persuasion, accuracy, speed, creativity, or conversion?
- What examples represent the desired quality bar?
- What should the assistant avoid?

## Common Mistakes
- Don't pick paid or organic by taste — let the unit economics and your remaining runway decide

## Copy-And-Paste Prompt
```text
Use the Startup growth playbook — seed stage channel selection human guide.

My goal:
[Describe the business outcome]

Audience:
[Describe who this is for]

Context and source material:
[Paste notes, examples, links, or existing copy]

Constraints:
[Tone, length, channel, timeline, must-include items, must-avoid items]

Before producing the final output, ask me for any missing information that would materially improve the result.
```

## Final Checklist
- [ ] The output matches the original goal.
- [ ] The audience and context are reflected in the answer.
- [ ] Important constraints and source material were preserved.
- [ ] The assistant made the relevant decisions explicit.
- [ ] The final artifact is ready to use, review, or hand to the next person.

## Source
This guide was generated from the gingiris-1031/gingiris-skills skill entry for `startup-growth-playbook`.

## Source Skill Notes
These notes preserve the nuance from the original skill. Use them as supporting reference when the workflow above feels too generic.

## ⚠️ 区分 B2B 与 2C

本 skill 默认偏 dev / 开源 / B2B SaaS。若产品是 **2C 消费品 / 教育 / 应用 / 游戏**：核心指标换成 D1/D7/D30 留存、激活率、病毒系数 K（非 MRR/CAC/LTV）；冷启动渠道换成垂类社区 / 短视频 / 垂直 KOL（非 PH/HN/LinkedIn）。完整 2C 适配指南 + 各国渠道公开数据见 → `gingiris-seo-geo/references/2c-adaptation.md`。

---

## 📦 Install

```bash
clawhub install startup-growth-playbook
```

**What you get after installing:**
- Channel scoring matrix to evaluate 15+ growth channels against your product
- PMF-to-growth bridge — signals that you're ready to scale vs still iterating
- Sequencing strategy for which channel first, second, third — and when to switch

---

# Startup Growth Playbook — Seed Stage Channel Selection

> 🌍 **Language / 语言**: [中文](#中文版) | [English](references/en/README.md) | [日本語](references/ja/README.md) | [한국어](references/ko/README.md)

You have PMF but limited resources. This playbook helps you pick the ONE channel that will work.

- **Channel scoring matrix**: Evaluate 15+ channels against your product and audience
- **PMF-to-growth bridge**: Signals that you're ready to scale vs still iterating
- **Organic vs paid**: Decision framework based on CAC, LTV, and runway
- **Founder-channel fit**: Why some channels work for you specifically
- **Sequencing strategy**: Which channel first, second, third — and when to switch

## Stage-gated growth sequence

| Stage | Goal | Primary work | Exit evidence |
|---|---|---|---|
| First 10 users | verify pain and language | founder outreach + interviews | repeated problem and aha moment |
| Activation repair | make first value repeatable | onboarding/docs/product | activation and second-session improvement |
| PMF validation | verify willingness to pay | pricing + paid interviews + retention | segment-specific retained/paid cohort |
| Repeatable growth | prove one channel | one channel, one offer, clean attribution | stable CAC/activation/retention |
| Scale | add channel and localization | budget, partners, compliance, payment | marginal economics hold |

### Channel experiment card

For every proposed channel output: audience, intent signal, offer, asset, weekly capacity, spend/time budget, source UTM, activation event, retention window, continue threshold and kill threshold. Never choose a channel from reach alone.

### First-ten-users motion

Start with founder-led outreach to competitor followers, LinkedIn keyword/job-title results, Reddit/X conversations and service marketplaces. The supplied course uses directional reply benchmarks of 1–5% for competitor-follower DMs and 10–15% for targeted LinkedIn outreach; treat them as planning priors and replace them with your own cohort after the first 200 messages.

### Activation-before-scale guardrail

If weekly acquisition rises while activation remains under the product's minimum acceptable threshold, stop spending and fix onboarding/product. Report source → signup → activated → retained → paid as one cohort chain.

## Related Gingiris Skills
- Full version: https://clawhub.ai/gingiris-1031/skills/gingiris-b2b-growth
- All skills: https://clawhub.ai/gingiris-1031
- Follow: [@WeiYipei on X](https://x.com/WeiYipei)


---

## 🔗 About the Author

**Iris Wei** — Growth consultant for 150+ AI startups. Ex-COO at AFFiNE (69K GitHub stars).

- 🐦 Twitter: [@WeiYipei](https://twitter.com/WeiYipei) — Daily growth tactics
- 💬 Consulting: [@Iris_carrot on Telegram](https://t.me/Iris_carrot)
- 🛒 Premium Bundle (all 5 playbooks + templates): [Get on Gumroad ($249)](https://gingiris.gumroad.com/l/gingiris-complete-global-launch-bundle)
- 📚 40+ Free Playbooks: [gingiris.tools/skills](https://gingiris.tools/skills/)

---

## Supporting file: _meta.json

```json
{
  "ownerId": "kn71ssmn8xj5cgbj8dgnbr4dvs87rhh8",
  "slug": "startup-growth-playbook",
  "version": "1.2.3",
  "publishedAt": 1780471295784