# Firecrawl lead gen Human Guide

## What This Is For
Generate structured lead lists from prospect databases and web directories with Firecrawl browser. It gives the agent a clearer input/output frame for paid media: what context to ask for, what decisions to make, and what usable artifact to return.

Use this as a human-readable version of the Firecrawl lead gen agent skill. It is meant for marketers, operators, founders, and other non-coders who want the workflow without reading agent-specific implementation instructions.

## When To Use This
- Use this when you need a repeatable process for firecrawl lead gen.
- Use this when the task needs judgment, examples, constraints, or a clear output format rather than a one-off prompt.
- Use this when you want to hand an AI assistant enough context to produce a usable marketing artifact.

## When Not To Use This
- Do not use this when you only need a quick factual answer.
- Do not use this when the work depends on private data you cannot share with the assistant.
- Do not use this as a replacement for legal, compliance, financial, or medical review.

## What You Need Before Starting
- The goal or business outcome you want.
- The audience, customer segment, or market context.
- Any source material the assistant should respect, such as notes, briefs, examples, URLs, or brand guidance.
- Constraints such as tone, length, channel, deadline, region, or approval requirements.
- A clear definition of what a good final answer should look like.

## Step-By-Step Workflow
1. State the job clearly: "Use the Firecrawl lead gen guide to help me with..."
2. Add context: audience, goal, offer, channel, source material, and constraints.
3. Ask the assistant to identify missing inputs before producing the final output.
4. Have the assistant follow the skill-specific guidance below.
5. Review the result against the final checklist and ask for revisions where needed.

## Skill-Specific Guidance
- email, phone, and LinkedIn only when visible/allowed
- industry, company size, funding stage
- Only extract publicly visible or legitimately accessible data.
- Note masked, unavailable, or paywalled fields.
- Do not bypass CAPTCHAs or access controls.

## Decision Points And Nuance
The original skill emphasizes: Onboarding Interview, Firecrawl Collection Plan, Extraction Fields, Final Deliverable, Summary, Leads, Data Gaps, Rerun Inputs, Quality Bar.

Use these questions to steer the work:
- What is the intended audience or buyer?
- What source material must be preserved?
- What should the assistant optimize for: clarity, persuasion, accuracy, speed, creativity, or conversion?
- What examples represent the desired quality bar?
- What should the assistant avoid?

## Common Mistakes
- Do not bypass CAPTCHAs or access controls.

## Copy-And-Paste Prompt
```text
Use the Firecrawl lead gen human guide.

My goal:
[Describe the business outcome]

Audience:
[Describe who this is for]

Context and source material:
[Paste notes, examples, links, or existing copy]

Constraints:
[Tone, length, channel, timeline, must-include items, must-avoid items]

Before producing the final output, ask me for any missing information that would materially improve the result.
```

## Final Checklist
- [ ] The output matches the original goal.
- [ ] The audience and context are reflected in the answer.
- [ ] Important constraints and source material were preserved.
- [ ] The assistant made the relevant decisions explicit.
- [ ] The final artifact is ready to use, review, or hand to the next person.

## Source
This guide was generated from the firecrawl/firecrawl-workflows skill entry for `firecrawl-lead-gen`.

## Source Skill Notes
These notes preserve the nuance from the original skill. Use them as supporting reference when the workflow above feels too generic.

# Firecrawl Lead Gen

Use this to extract legitimately accessible prospect lists.

## Onboarding Interview

Infer the prospect target, source, lead count, and output format from context. If the target is clear, proceed immediately.

Ask at most 1-3 concise questions only if blocked, such as the prospect definition, source/auth requirement, or target lead count.

## Firecrawl Collection Plan

Use Firecrawl browser for databases requiring filters, search forms, pagination, or login. Use search/scrape for public sources.

Apply filters such as role, company size, industry, geography, funding stage, and technologies when available.

## Extraction Fields

Capture visible or legitimately accessible fields:

- name
- title
- company
- company URL
- location
- email, phone, and LinkedIn only when visible/allowed
- industry, company size, funding stage
- notes and profile URL

## Final Deliverable

```markdown
# Lead List: [Target]

## Summary
[Source, filters, count, caveats]

## Leads
[Table or link to JSON/CSV]

## Data Gaps
[Masked, unavailable, or paywalled fields]

## Rerun Inputs
workflow: firecrawl-lead-gen
target: [description]
source: [auto/source/url]
max_leads: [number]
output: [json/csv/markdown]
```

## Quality Bar

- Only extract publicly visible or legitimately accessible data.
- Note masked, unavailable, or paywalled fields.
- Deduplicate leads.
- Do not bypass CAPTCHAs or access controls.