# Volume pricing Human Guide

## What This Is For
Volume pricing — also called quantity breaks or tiered pricing — automatically reduces the unit price as order quantities increase. It gives the agent a clearer input/output frame for go-to-market work: what context to ask for, what decisions to make, and what usable artifact to return.

Use this as a human-readable version of the Volume pricing agent skill. It is meant for marketers, operators, founders, and other non-coders who want the workflow without reading agent-specific implementation instructions.

## When To Use This
- Use this when you need a repeatable process for volume pricing.
- Use this when the task needs judgment, examples, constraints, or a clear output format rather than a one-off prompt.
- Use this when you want to hand an AI assistant enough context to produce a usable marketing artifact.

## When Not To Use This
- Do not use this when you only need a quick factual answer.
- Do not use this when the work depends on private data you cannot share with the assistant.
- Do not use this as a replacement for legal, compliance, financial, or medical review.

## What You Need Before Starting
- The goal or business outcome you want.
- The audience, customer segment, or market context.
- Any source material the assistant should respect, such as notes, briefs, examples, URLs, or brand guidance.
- Constraints such as tone, length, channel, deadline, region, or approval requirements.
- A clear definition of what a good final answer should look like.

## Step-By-Step Workflow
1. State the job clearly: "Use the Volume pricing guide to help me with..."
2. Add context: audience, goal, offer, channel, source material, and constraints.
3. Ask the assistant to identify missing inputs before producing the final output.
4. Have the assistant follow the skill-specific guidance below.
5. Review the result against the final checklist and ask for revisions where needed.

## Skill-Specific Guidance
- When selling to B2B buyers who expect per-unit price reductions for large orders
- When running a wholesale channel alongside a retail channel with separate pricing
- When you want to increase average order value by showing customers how much they save by buying more
- When managing multiple customer groups (retail, wholesale, distributor) with distinct price lists
- When building a configure-price-quote (CPQ) flow for custom bulk orders
- In the app, go to **Discount Groups → Create**
- Choose which products or collections to apply the tiers to
- Tier 1: Quantity 1+, 0% off (regular price)
- Tier 2: Quantity 5+, 10% off
- Tier 3: Quantity 10+, 20% off
- Tier 4: Quantity 25+, 30% off
- The app automatically shows a pricing table on product pages and applies the correct discount when the customer updates their cart quantity

## Decision Points And Nuance
The original skill emphasizes: Overview, When to Use This Skill, Core Instructions, Step 1: Determine the merchant's platform and choose the right tool, Step 2: Set up volume pricing on your platform, Shopify (non-Plus), Shopify Plus — Native B2B, WooCommerce, BigCommerce, Custom / Headless.

Use these questions to steer the work:
- What is the intended audience or buyer?
- What source material must be preserved?
- What should the assistant optimize for: clarity, persuasion, accuracy, speed, creativity, or conversion?
- What examples represent the desired quality bar?
- What should the assistant avoid?

## Common Mistakes
- **Show the pricing table on the product page** — displaying upcoming tiers ("Add 3 more to get 10% off") is a proven AOV driver; do not hide this information

## Copy-And-Paste Prompt
```text
Use the Volume pricing human guide.

My goal:
[Describe the business outcome]

Audience:
[Describe who this is for]

Context and source material:
[Paste notes, examples, links, or existing copy]

Constraints:
[Tone, length, channel, timeline, must-include items, must-avoid items]

Before producing the final output, ask me for any missing information that would materially improve the result.
```

## Final Checklist
- [ ] The output matches the original goal.
- [ ] The audience and context are reflected in the answer.
- [ ] Important constraints and source material were preserved.
- [ ] The assistant made the relevant decisions explicit.
- [ ] The final artifact is ready to use, review, or hand to the next person.

## Source
This guide was generated from the finsilabs/awesome-ecommerce-skills skill entry for `volume-pricing`.

## Source Skill Notes
These notes preserve the nuance from the original skill. Use them as supporting reference when the workflow above feels too generic.

# Volume Pricing

## Overview

Volume pricing — also called quantity breaks or tiered pricing — automatically reduces the unit price as order quantities increase. It is a core feature for B2B and wholesale channels, and an effective average-order-value driver for consumer stores ("Add 3 more for 10% off"). Most platforms do not include volume pricing natively; you need an app or plugin. This skill walks through setup on each platform and covers custom implementation for headless storefronts.

## When to Use This Skill

- When selling to B2B buyers who expect per-unit price reductions for large orders
- When running a wholesale channel alongside a retail channel with separate pricing
- When you want to increase average order value by showing customers how much they save by buying more
- When managing multiple customer groups (retail, wholesale, distributor) with distinct price lists
- When building a configure-price-quote (CPQ) flow for custom bulk orders

## Core Instructions

### Step 1: Determine the merchant's platform and choose the right tool

| Platform | Recommended Tool | Why |
|----------|-----------------|-----|
| **Shopify** | Wholesale Club or Quantity Breaks & Discounts by FORSBERG | Wholesale Club adds a full B2B channel with customer-group pricing; Quantity Breaks handles tiered pricing for B2C with a pricing table on product pages |
| **Shopify Plus** | Shopify B2B (built in) | Shopify Plus includes native B2B features including company accounts, price lists, and quantity minimums |
| **WooCommerce** | WooCommerce Dynamic Pricing extension (~$99/year) or YITH WooCommerce Dynamic Pricing & Discounts (~$70/year) | Both plugins support quantity-based tiers, customer-role-specific pricing, and product-page pricing tables |
| **BigCommerce** | Price Lists (native, Plus plan and above) | BigCommerce's Price Lists feature is designed for B2B volume pricing — assign price lists to customer groups |
| **Custom / Headless** | Build tier resolution logic calling your platform's pricing API | Full control over tier definitions and cart recalculation |

### Step 2: Set up volume pricing on your platform

---

#### Shopify (non-Plus)

**Option A: Quantity Breaks & Discounts app (B2C-focused)**

1. Install **Quantity Breaks & Discounts** (by FORSBERG+two) from the Shopify App Store (free tier; paid plans ~$10/month)
2. In the app, go to **Discount Groups → Create**
3. Choose which products or collections to apply the tiers to
4. Add quantity tiers:
   - Tier 1: Quantity 1+, 0% off (regular price)
   - Tier 2: Quantity 5+, 10% off
   - Tier 3: Quantity 10+, 20% off
   - Tier 4: Quantity 25+, 30% off
5. The app automatically shows a pricing table on product pages and applies the correct discount when the customer updates their cart quantity

**Option B: Wholesale Club (B2B-focused)**

1. Install **Wholesale Club** from the Shopify App Store (~$30/month)
2. Create a wholesale customer group (the app creates a tag-based system)
3. Set wholesale prices: fixed prices or percentage discounts per product or collection
4. Tag wholesale customers with the wholesale tag to give them access
5. Wholesale customers see the tiered prices on product pages and at checkout

---

#### Shopify Plus — Native B2B

Shopify Plus includes a native **B2B channel** that replaces the need for a wholesale app:

1. Go to **Sales channels → B2B**
2. Create a **Company** for each B2B client
3. Under the company, create a **Location** and assign a **Price list**
4. In the price list, set prices per product (fixed prices or percentage adjustments)
5. Set **Payment terms** (net 30, net 60, etc.) and **Order minimums**
6. Company contacts log in through your store's B2B portal and see their assigned prices automatically

---

#### WooCommerce

**Using WooCommerce Dynamic Pricing:**

1. Install **WooCommerce Dynamic Pricing** from WooCommerce.com or **YITH WooCommerce Dynamic Pricing & Discounts**
2. Go to **WooCommerce → Dynamic Pricing → Add Rule**
3. Set:
   - **Rule type**: Product Pricing or Category Pricing
   - **Apply to**: specific products, categories, or all products
   - **Pricing type**: percentage discount or fixed price override
4. Add quantity tiers:
   | Minimum Qty | Maximum Qty | Discount |
   |------------|------------|---------|