# UGC campaign management Human Guide

## What This Is For
User-generated content — photos, videos, and reviews from real customers — consistently outperforms brand-created content. It gives the agent a clearer input/output frame for UGC campaign management: what context to ask for, what decisions to make, and what usable artifact to return.

Use this as a human-readable version of the UGC campaign management agent skill. It is meant for marketers, operators, founders, and other non-coders who want the workflow without reading agent-specific implementation instructions.

## When To Use This
- Use this when you need a repeatable process for UGC campaign management.
- Use this when the task needs judgment, examples, constraints, or a clear output format rather than a one-off prompt.
- Use this when you want to hand an AI assistant enough context to produce a usable marketing artifact.

## When Not To Use This
- Do not use this when you only need a quick factual answer.
- Do not use this when the work depends on private data you cannot share with the assistant.
- Do not use this as a replacement for legal, compliance, financial, or medical review.

## What You Need Before Starting
- The goal or business outcome you want.
- The audience, customer segment, or market context.
- Any source material the assistant should respect, such as notes, briefs, examples, URLs, or brand guidance.
- Constraints such as tone, length, channel, deadline, region, or approval requirements.
- A clear definition of what a good final answer should look like.

## Step-By-Step Workflow
1. State the job clearly: "Use the UGC campaign management guide to help me with..."
2. Add context: audience, goal, offer, channel, source material, and constraints.
3. Ask the assistant to identify missing inputs before producing the final output.
4. Have the assistant follow the skill-specific guidance below.
5. Review the result against the final checklist and ask for revisions where needed.

## Skill-Specific Guidance
- When product pages need social proof beyond star ratings
- When paid social creative is stale and UGC-style ads would boost performance
- When launching a hashtag campaign to generate organic content at scale
- When needing a rights management workflow before using customer photos in ads
- When building a shoppable Instagram or TikTok gallery on your storefront
- Go to **Loox → Settings → Review Request Emails**:
- Enable automatic review requests after order fulfillment
- Set timing: 14 days after order delivered
- Enable **Photo review incentive**: "Add a photo to your review and get 10% off your next order"
- Go to **Loox → Widgets** and add the photo review carousel to product pages and the homepage
- Loox automatically moderates submitted photos and issues the discount code after approval
- Go to **Yotpo → Reviews → Mail After Purchase** and enable photo review requests at 14 days post-delivery

## Decision Points And Nuance
The original skill emphasizes: Overview, When to Use This Skill, Core Instructions, Step 1: Choose the right UGC platform, Step 2: Set up UGC collection, Shopify with Loox (photo reviews), Shopify with Yotpo (photo reviews + social syncing), WooCommerce, BigCommerce, Custom / Headless.

Use these questions to steer the work:
- What is the intended audience or buyer?
- What source material must be preserved?
- What should the assistant optimize for: clarity, persuasion, accuracy, speed, creativity, or conversion?
- What examples represent the desired quality bar?
- What should the assistant avoid?

## Common Mistakes
- **Never use customer content in ads or on your website without explicit permission.** Instagram terms prohibit commercial use of UGC without rights. This is not optional.
- Download the original high-resolution media from your UGC platform (rights must be granted)
- | UGC volume drops after initial campaign | The post-purchase review request must run permanently — it is the only reliable ongoing source |

## Copy-And-Paste Prompt
```text
Use the UGC campaign management human guide.

My goal:
[Describe the business outcome]

Audience:
[Describe who this is for]

Context and source material:
[Paste notes, examples, links, or existing copy]

Constraints:
[Tone, length, channel, timeline, must-include items, must-avoid items]

Before producing the final output, ask me for any missing information that would materially improve the result.
```

## Final Checklist
- [ ] The output matches the original goal.
- [ ] The audience and context are reflected in the answer.
- [ ] Important constraints and source material were preserved.
- [ ] The assistant made the relevant decisions explicit.
- [ ] The final artifact is ready to use, review, or hand to the next person.

## Source
This guide was generated from the finsilabs/awesome-ecommerce-skills skill entry for `ugc-campaign-management`.

## Source Skill Notes
These notes preserve the nuance from the original skill. Use them as supporting reference when the workflow above feels too generic.

# UGC Campaign Management

## Overview

User-generated content — photos, videos, and reviews from real customers — consistently outperforms brand-created content. Shoppers are 79% more likely to purchase when they see UGC, and UGC ads on paid social typically achieve 4× higher CTR than studio-produced ads. Dedicated UGC platforms (Yotpo, Okendo, TINT) handle collection, rights management, moderation, and display widgets. Custom pipelines only make sense for headless stores with high UGC volume.

## When to Use This Skill

- When product pages need social proof beyond star ratings
- When paid social creative is stale and UGC-style ads would boost performance
- When launching a hashtag campaign to generate organic content at scale
- When needing a rights management workflow before using customer photos in ads
- When building a shoppable Instagram or TikTok gallery on your storefront

## Core Instructions

### Step 1: Choose the right UGC platform

| Platform | Best For | Shopify | WooCommerce | BigCommerce | Price |
|----------|---------|---------|-------------|-------------|-------|
| **Yotpo** | Reviews + photos + social syncing | App Store | Plugin | App Marketplace | Free tier; $119+/mo |
| **Okendo** | Photo/video reviews, attribute ratings | App Store | — | — | $19+/mo |
| **TINT** | Shoppable galleries, enterprise | Via JS | Via JS | Via JS | $500+/mo |
| **Loox** | Photo-focused reviews, Shopify-native | App Store | — | — | $9+/mo |
| **Stackla** | Hashtag monitoring + brand gallery | Via JS | Via JS | Via JS | Custom pricing |

**Recommendation:** Use **Loox** or **Okendo** for Shopify if your priority is photo review collection on product pages. Use **Yotpo** if you want both review collection and shoppable UGC galleries. For WooCommerce, Yotpo or a combination of WooCommerce product reviews (built-in) + a gallery plugin covers most needs.

### Step 2: Set up UGC collection

---

#### Shopify with Loox (photo reviews)

1. Install **Loox** from the Shopify App Store
2. Go to **Loox → Settings → Review Request Emails**:
   - Enable automatic review requests after order fulfillment
   - Set timing: 14 days after order delivered
   - Enable **Photo review incentive**: "Add a photo to your review and get 10% off your next order"
3. Go to **Loox → Widgets** and add the photo review carousel to product pages and the homepage
4. Loox automatically moderates submitted photos and issues the discount code after approval

---

#### Shopify with Yotpo (photo reviews + social syncing)

1. Install **Yotpo** from the Shopify App Store
2. Go to **Yotpo → Reviews → Mail After Purchase** and enable photo review requests at 14 days post-delivery
3. Go to **Yotpo → Gallery → Sources** to connect Instagram:
   - Add your brand's Instagram hashtag
   - Yotpo pulls all public posts with your hashtag automatically
4. Go to **Yotpo → Gallery → Moderation** to review and approve imported Instagram UGC
5. For each Instagram post you want to feature: click **Request Rights** — Yotpo sends an automated comment requesting usage permission
6. Go to **Yotpo → Gallery → Display** to add a shoppable UGC gallery section to your product pages or homepage

---

#### WooCommerce

1. Enable WooCommerce's built-in product reviews under **WooCommerce → Settings → Products → Reviews**
2. For photo reviews: install **Customer Reviews for WooCommerce** plugin (free tier available) which adds photo upload to the review form
3. For social UGC galleries: install **Flow-Flow Social Stream** plugin to pull Instagram/TikTok content by hashtag and display on-site
4. For rights management on collected UGC: use **TINT** or **Stackla** via their JavaScript embed — both work with any platform

---

#### BigCommerce

1. Install **Yotpo** from the BigCommerce App Marketplace
2. Configuration mirrors the Shopify Yotpo setup above
3. For additional hashtag-sourced UGC: connect Instagram via Yotpo's Social Feeds feature

---

#### Custom / Headless

For headless stores, build the UGC collection via Instagram API and a direct upload widget:

```typescript
// Fetch posts by hashtag from Instagram Graph API