# TikTok ads integration Human Guide

## What This Is For
TikTok is a primary discovery channel for ecommerce, particularly for fashion, beauty, home, and consumer goods. It gives the agent a clearer input/output frame for social content: what context to ask for, what decisions to make, and what usable artifact to return.

Use this as a human-readable version of the TikTok ads integration agent skill. It is meant for marketers, operators, founders, and other non-coders who want the workflow without reading agent-specific implementation instructions.

## When To Use This
- Use this when you need a repeatable process for TikTok ads integration.
- Use this when the task needs judgment, examples, constraints, or a clear output format rather than a one-off prompt.
- Use this when you want to hand an AI assistant enough context to produce a usable marketing artifact.

## When Not To Use This
- Do not use this when you only need a quick factual answer.
- Do not use this when the work depends on private data you cannot share with the assistant.
- Do not use this as a replacement for legal, compliance, financial, or medical review.

## What You Need Before Starting
- The goal or business outcome you want.
- The audience, customer segment, or market context.
- Any source material the assistant should respect, such as notes, briefs, examples, URLs, or brand guidance.
- Constraints such as tone, length, channel, deadline, region, or approval requirements.
- A clear definition of what a good final answer should look like.

## Step-By-Step Workflow
1. State the job clearly: "Use the TikTok ads integration guide to help me with..."
2. Add context: audience, goal, offer, channel, source material, and constraints.
3. Ask the assistant to identify missing inputs before producing the final output.
4. Have the assistant follow the skill-specific guidance below.
5. Review the result against the final checklist and ask for revisions where needed.

## Skill-Specific Guidance
- When launching TikTok as a new paid acquisition channel
- When TikTok Pixel is under-reporting conversions and you need Events API
- When setting up Product Shopping Ads or Video Shopping Ads
- When boosting organic creator content as Spark Ads
- When syncing your product catalog for Dynamic Showcase Ads
- Go to **Shopify Admin → Sales Channels → + → TikTok**
- Under **Pixel & Events**, select **Maximum Data Sharing** — this enables server-side Events API alongside the browser Pixel
- Fires ViewContent, AddToCart, InitiateCheckout, and CompletePayment events
- Sends the same events via EAPI from Shopify's servers
- Syncs your product catalog to TikTok Catalog Manager for Shopping Ads
- Go to **TikTok Ads Manager → Assets → Events** and check your Pixel's event quality score — aim for 7+/10
- Check catalog sync status in **TikTok Business Center → Catalogs**

## Decision Points And Nuance
The original skill emphasizes: Overview, When to Use This Skill, Core Instructions, Step 1: Connect your platform to TikTok, Step 2: Set up TikTok Ads, Shopify, WooCommerce, BigCommerce, Custom / Headless, Step 3: Build your TikTok campaign structure.

Use these questions to steer the work:
- What is the intended audience or buyer?
- What source material must be preserved?
- What should the assistant optimize for: clarity, persuasion, accuracy, speed, creativity, or conversion?
- What examples represent the desired quality bar?
- What should the assistant avoid?

## Common Mistakes
- const eventId = `purchase-${order.id}`; // MUST match Pixel event_id for deduplication
- To boost creator posts: the creator must grant Spark Ad authorization via TikTok's authorization process — they go to **Creator Tools → TikTok for Business** and generate an authorization code
- **Use Maximum Data Sharing** in Shopify/WooCommerce TikTok integration settings — this enables EAPI and is the most important single setting for attribution quality
- | Catalog feed rejections | Check that `price` format is `"XX.XX USD"` (space between amount and currency code is required) |
- | High CPMs but low click-through rate | First 2 seconds of video must be visually arresting — no logo cards or slow product reveal intros |

## Copy-And-Paste Prompt
```text
Use the TikTok ads integration human guide.

My goal:
[Describe the business outcome]

Audience:
[Describe who this is for]

Context and source material:
[Paste notes, examples, links, or existing copy]

Constraints:
[Tone, length, channel, timeline, must-include items, must-avoid items]

Before producing the final output, ask me for any missing information that would materially improve the result.
```

## Final Checklist
- [ ] The output matches the original goal.
- [ ] The audience and context are reflected in the answer.
- [ ] Important constraints and source material were preserved.
- [ ] The assistant made the relevant decisions explicit.
- [ ] The final artifact is ready to use, review, or hand to the next person.

## Source
This guide was generated from the finsilabs/awesome-ecommerce-skills skill entry for `tiktok-ads-integration`.

## Source Skill Notes
These notes preserve the nuance from the original skill. Use them as supporting reference when the workflow above feels too generic.

# TikTok Ads Integration

## Overview

TikTok is a primary discovery channel for ecommerce, particularly for fashion, beauty, home, and consumer goods. Reliable attribution requires pairing the browser-based TikTok Pixel with the server-side Events API (EAPI) — similar to Meta's CAPI approach. For Shopify, WooCommerce, and BigCommerce, the official TikTok integrations install both Pixel and EAPI automatically. Custom implementation only belongs in the Custom/Headless section.

## When to Use This Skill

- When launching TikTok as a new paid acquisition channel
- When TikTok Pixel is under-reporting conversions and you need Events API
- When setting up Product Shopping Ads or Video Shopping Ads
- When boosting organic creator content as Spark Ads
- When syncing your product catalog for Dynamic Showcase Ads

## Core Instructions

### Step 1: Connect your platform to TikTok

| Platform | Integration Method | Pixel + EAPI | Catalog Sync |
|----------|--------------------|-------------|-------------|
| **Shopify** | TikTok for Shopify (official app) | Yes (built-in) | Yes (automatic) |
| **WooCommerce** | TikTok for WooCommerce plugin | Yes (built-in) | Yes (automatic) |
| **BigCommerce** | TikTok channel in Channel Manager | Yes (built-in) | Yes (automatic) |
| **Custom / Headless** | TikTok Pixel JS + Events API REST | Manual implementation | Manual feed generation |

### Step 2: Set up TikTok Ads

---

#### Shopify

1. Go to **Shopify Admin → Sales Channels → + → TikTok**
2. Install TikTok for Shopify and connect your TikTok Business account and Ad account
3. Under **Pixel & Events**, select **Maximum Data Sharing** — this enables server-side Events API alongside the browser Pixel
4. Shopify automatically:
   - Installs the TikTok Pixel on all pages
   - Fires ViewContent, AddToCart, InitiateCheckout, and CompletePayment events
   - Sends the same events via EAPI from Shopify's servers
   - Syncs your product catalog to TikTok Catalog Manager for Shopping Ads
5. Go to **TikTok Ads Manager → Assets → Events** and check your Pixel's event quality score — aim for 7+/10
6. Check catalog sync status in **TikTok Business Center → Catalogs**

---

#### WooCommerce

1. Install **TikTok for WooCommerce** from the WordPress plugin directory (official TikTok plugin)
2. Go to **WooCommerce → TikTok → Connect** and sign in with your TikTok Business account
3. Enable **Enhanced Matching** (EAPI) under the data sharing settings
4. The plugin syncs your WooCommerce product catalog to TikTok Catalog Manager automatically
5. Verify events in **TikTok Events Manager → Data Sources → [Your Pixel]**

---

#### BigCommerce

1. Go to **BigCommerce Admin → Channel Manager → Add a Channel → TikTok**
2. Connect your TikTok Business account and Ad account
3. Enable server-side event tracking during setup
4. BigCommerce syncs your product catalog to TikTok automatically
5. Check product sync status in **Channel Manager → TikTok → Products**

---

#### Custom / Headless

For headless stores, install both the browser Pixel and server-side Events API:

**Browser Pixel (add to `<head>` on every page):**
```javascript
ttq.load('YOUR_PIXEL_ID');
ttq.page();

// Product page
ttq.track('ViewContent', {
  content_id: product.sku,
  content_type: 'product',
  content_name: product.name,
  value: product.price,
  currency: 'USD',