# Influencer marketplace integration Human Guide

## What This Is For
Influencer marketing drives discovery and purchase intent for lifestyle products. It gives the agent a clearer input/output frame for influencer marketplace integration: what context to ask for, what decisions to make, and what usable artifact to return.

Use this as a human-readable version of the Influencer marketplace integration agent skill. It is meant for marketers, operators, founders, and other non-coders who want the workflow without reading agent-specific implementation instructions.

## When To Use This
- Use this when you need a repeatable process for influencer marketplace integration.
- Use this when the task needs judgment, examples, constraints, or a clear output format rather than a one-off prompt.
- Use this when you want to hand an AI assistant enough context to produce a usable marketing artifact.

## When Not To Use This
- Do not use this when you only need a quick factual answer.
- Do not use this when the work depends on private data you cannot share with the assistant.
- Do not use this as a replacement for legal, compliance, financial, or medical review.

## What You Need Before Starting
- The goal or business outcome you want.
- The audience, customer segment, or market context.
- Any source material the assistant should respect, such as notes, briefs, examples, URLs, or brand guidance.
- Constraints such as tone, length, channel, deadline, region, or approval requirements.
- A clear definition of what a good final answer should look like.

## Step-By-Step Workflow
1. State the job clearly: "Use the Influencer marketplace integration guide to help me with..."
2. Add context: audience, goal, offer, channel, source material, and constraints.
3. Ask the assistant to identify missing inputs before producing the final output.
4. Have the assistant follow the skill-specific guidance below.
5. Review the result against the final checklist and ask for revisions where needed.

## Skill-Specific Guidance
- When managing more than 10 active influencer partnerships at once
- When influencer ROI is unmeasured or attribution is anecdotal
- When building a self-service affiliate portal for creator applications
- When needing to issue unique tracking links and discount codes at scale
- When transitioning from agency-managed influencer campaigns to in-house management
- Go to **Shopify Admin → Apps → Shopify Collabs**
- Go to **Settings → Program Details** and configure:
- Commission rate (default 10%)
- Discount code for creators (unique code per creator for their followers)
- Brand description and application questions for your creator portal
- Go to **Collabs → Creators → Discover** to browse and invite creators
- When a creator accepts, Shopify Collabs automatically:

## Decision Points And Nuance
The original skill emphasizes: Overview, When to Use This Skill, Core Instructions, Step 1: Choose the right influencer platform, Step 2: Set up your influencer program, Shopify with Shopify Collabs (free), Shopify with GRIN, WooCommerce, BigCommerce, Step 3: Set up unique tracking per creator.

Use these questions to steer the work:
- What is the intended audience or buyer?
- What source material must be preserved?
- What should the assistant optimize for: clarity, persuasion, accuracy, speed, creativity, or conversion?
- What examples represent the desired quality bar?
- What should the assistant avoid?

## Common Mistakes
- Campaign brief (product, key messages, required hashtags, forbidden content)
- Required tags (#ad, #sponsored, brand hashtag)

## Copy-And-Paste Prompt
```text
Use the Influencer marketplace integration human guide.

My goal:
[Describe the business outcome]

Audience:
[Describe who this is for]

Context and source material:
[Paste notes, examples, links, or existing copy]

Constraints:
[Tone, length, channel, timeline, must-include items, must-avoid items]

Before producing the final output, ask me for any missing information that would materially improve the result.
```

## Final Checklist
- [ ] The output matches the original goal.
- [ ] The audience and context are reflected in the answer.
- [ ] Important constraints and source material were preserved.
- [ ] The assistant made the relevant decisions explicit.
- [ ] The final artifact is ready to use, review, or hand to the next person.

## Source
This guide was generated from the finsilabs/awesome-ecommerce-skills skill entry for `influencer-marketplace-integration`.

## Source Skill Notes
These notes preserve the nuance from the original skill. Use them as supporting reference when the workflow above feels too generic.

# Influencer Marketplace Integration

## Overview

Influencer marketing drives discovery and purchase intent for lifestyle products. Rather than managing partnerships in spreadsheets, dedicated influencer platforms handle discovery, brief distribution, deliverable tracking, affiliate link generation, and ROI measurement in one system. Most merchants can set this up without writing any code — the main effort is choosing the right platform and structuring your campaign workflow.

## When to Use This Skill

- When managing more than 10 active influencer partnerships at once
- When influencer ROI is unmeasured or attribution is anecdotal
- When building a self-service affiliate portal for creator applications
- When needing to issue unique tracking links and discount codes at scale
- When transitioning from agency-managed influencer campaigns to in-house management

## Core Instructions

### Step 1: Choose the right influencer platform

| Platform | Best For | Shopify Integration | Price |
|----------|---------|--------------------|----|
| **GRIN** | Mid-market DTC brands, deep ecommerce integration | Native Shopify + WooCommerce | $999+/mo |
| **Aspire** | Brands wanting a managed marketplace to discover creators | Shopify App | $500+/mo |
| **LTK (rewardStyle)** | Fashion, beauty, lifestyle brands selling through LTK's creator network | Shopify integration | Commission-based |
| **Creator.co** | Small brands, self-service | Shopify plugin | $199+/mo |
| **Impact** | Performance-focused, affiliate + influencer combined | All platforms via tracking pixel | $500+/mo |
| **Shopify Collabs** (free) | Shopify merchants starting with gifting/affiliate | Native Shopify | Free |

**Start with Shopify Collabs if you are on Shopify** — it is free, handles gifting and commission tracking natively, and scales to 50–100 creator partnerships before you need a paid platform.

### Step 2: Set up your influencer program

---

#### Shopify with Shopify Collabs (free)

1. Go to **Shopify Admin → Apps → Shopify Collabs**
2. Install and open the Collabs app
3. Go to **Settings → Program Details** and configure:
   - Commission rate (default 10%)
   - Discount code for creators (unique code per creator for their followers)
   - Brand description and application questions for your creator portal
4. Go to **Collabs → Creators → Discover** to browse and invite creators
5. When a creator accepts, Shopify Collabs automatically:
   - Generates a unique affiliate link for the creator
   - Creates a unique discount code (e.g., `JANEDOE15`)
   - Tracks orders attributed to the creator via the discount code
6. Creators manage their links and see their commission stats in a self-service portal
7. Payouts are processed manually or via PayPal/Stripe via Shopify Collabs

**For more power:** upgrade to **GRIN** or **Aspire** when you need campaign briefs, content approval workflows, and advanced analytics.

---

#### Shopify with GRIN

1. Install GRIN from the Shopify App Store
2. Connect GRIN to your Shopify store — GRIN imports your product catalog and order history
3. Go to **GRIN → Campaigns → Create Campaign** and configure:
   - Campaign brief (product, key messages, required hashtags, forbidden content)
   - Compensation type (gifting / flat fee / commission / hybrid)
   - Deliverable requirements (1 reel + 2 stories, for example)
4. Go to **GRIN → Creators → Discover** to search by niche, follower count, engagement rate, and audience demographics
5. Send collaboration invites directly from GRIN
6. When a creator accepts, GRIN automatically:
   - Generates unique UTM tracking links
   - Creates a unique Shopify discount code
   - Tracks clicks, orders, and revenue from each creator
7. Review and approve content submissions in **GRIN → Content**
8. Process payments in **GRIN → Payments** (integrates with PayPal and wire transfer)

---

#### WooCommerce

1. Install **AffiliateWP** for commission tracking ($149/yr) — it handles the affiliate link and discount code generation
2. For influencer discovery: use **Modash**, **HypeAuditor**, or **Upfluence** as standalone discovery tools that work independently of WooCommerce
3. Configure each influencer in AffiliateWP as an affiliate:
   - Go to **AffiliateWP → Affiliates → Add Affiliate**
   - Set a custom commission rate per influencer
   - Generate a unique affiliate link for each creator