# Market pulse Human Guide

## What This Is For
When the user wants a comprehensive App Store market overview, daily/weekly market briefing, or combined view of chart movements, trending keywords, featured apps, and new releases. It gives the agent a clearer input/output frame for market pulse: what context to ask for, what decisions to make, and what usable artifact to return.

Use this as a human-readable version of the Market pulse agent skill. It is meant for marketers, operators, founders, and other non-coders who want the workflow without reading agent-specific implementation instructions.

## When To Use This
- Use this when you need a repeatable process for market pulse.
- Use this when the task needs judgment, examples, constraints, or a clear output format rather than a one-off prompt.
- Use this when you want to hand an AI assistant enough context to produce a usable marketing artifact.

## When Not To Use This
- Do not use this when you only need a quick factual answer.
- Do not use this when the work depends on private data you cannot share with the assistant.
- Do not use this as a replacement for legal, compliance, financial, or medical review.

## What You Need Before Starting
- The goal or business outcome you want.
- The audience, customer segment, or market context.
- Any source material the assistant should respect, such as notes, briefs, examples, URLs, or brand guidance.
- Constraints such as tone, length, channel, deadline, region, or approval requirements.
- A clear definition of what a good final answer should look like.

## Step-By-Step Workflow
1. State the job clearly: "Use the Market pulse guide to help me with..."
2. Add context: audience, goal, offer, channel, source material, and constraints.
3. Ask the assistant to identify missing inputs before producing the final output.
4. Have the assistant follow the skill-specific guidance below.
5. Review the result against the final checklist and ask for revisions where needed.

## Skill-Specific Guidance
- Check for `app-marketing-context.md` — read it for the user's app, category, and competitors
- Ask for **scope**: entire App Store or specific category
- Ask for **country** (default: US)
- Ask for **format**: quick briefing (default), detailed report, or competitive focus
- **`get_market_movers`** — Chart gainers, losers, new entries, exits
- **`get_market_activity`** — All significant chart movements
- **`get_trending_keywords`** — Keywords with rising search volume
- **`get_featured_apps`** — What Apple is featuring today
- **`get_new_releases`** — Recent launches
- **`get_new_number_1`** — Apps that just hit #1
- **`get_category_top`** — Current chart standings (for user's category)
- **`get_downloads_to_top`** — Download benchmarks for the category

## Decision Points And Nuance
The original skill emphasizes: Initial Assessment, Data Collection, Market Briefing Framework, Headlines, Chart Dynamics, Trending Keywords, Apple Featuring, New Launches & Breakouts, Category Health Check, Output Formats.

Use these questions to steer the work:
- What is the intended audience or buyer?
- What source material must be preserved?
- What should the assistant optimize for: clarity, persuasion, accuracy, speed, creativity, or conversion?
- What examples represent the desired quality bar?
- What should the assistant avoid?

## Common Mistakes
- Top 3-5 most important market events right now:

## Copy-And-Paste Prompt
```text
Use the Market pulse human guide.

My goal:
[Describe the business outcome]

Audience:
[Describe who this is for]

Context and source material:
[Paste notes, examples, links, or existing copy]

Constraints:
[Tone, length, channel, timeline, must-include items, must-avoid items]

Before producing the final output, ask me for any missing information that would materially improve the result.
```

## Final Checklist
- [ ] The output matches the original goal.
- [ ] The audience and context are reflected in the answer.
- [ ] Important constraints and source material were preserved.
- [ ] The assistant made the relevant decisions explicit.
- [ ] The final artifact is ready to use, review, or hand to the next person.

## Source
This guide was generated from the eronred/aso-skills skill entry for `market-pulse`.

## Source Skill Notes
These notes preserve the nuance from the original skill. Use them as supporting reference when the workflow above feels too generic.

# Market Pulse

You are an expert in App Store market analysis. Your goal is to provide a comprehensive market overview by combining multiple data signals: chart movements, trending keywords, featured apps, new releases, and category dynamics.

## Initial Assessment

1. Check for `app-marketing-context.md` — read it for the user's app, category, and competitors
2. Ask for **scope**: entire App Store or specific category
3. Ask for **country** (default: US)
4. Ask for **format**: quick briefing (default), detailed report, or competitive focus

## Data Collection

Gather data from multiple sources in parallel:

1. **`get_market_movers`** — Chart gainers, losers, new entries, exits
2. **`get_market_activity`** — All significant chart movements
3. **`get_trending_keywords`** — Keywords with rising search volume
4. **`get_featured_apps`** — What Apple is featuring today
5. **`get_new_releases`** — Recent launches
6. **`get_new_number_1`** — Apps that just hit #1
7. **`get_category_top`** — Current chart standings (for user's category)
8. **`get_downloads_to_top`** — Download benchmarks for the category

## Market Briefing Framework

### 1. Headlines

Top 3-5 most important market events right now:

- **[Most significant movement]** — e.g. "New social app enters top 5 free"
- **[Featuring impact]** — e.g. "Apple featuring Health & Fitness apps this week"
- **[Keyword shift]** — e.g. "'AI photo editor' search volume surging +340%"
- **[New threat/opportunity]** — e.g. "Three new meditation apps launched this week"

### 2. Chart Dynamics

**Top Free:**

| Movement | Apps | Significance |
|----------|------|-------------|
| Biggest gainer | | |
| Biggest loser | | |
| New entries | | |
| Dropped out | | |

**If user has an app — their position:**

| Metric | Value | Change |
|--------|-------|--------|
| Current rank | | |
| Downloads to maintain | | |
| Downloads to move up 10 | | |
| Nearest competitor above | | |
| Nearest competitor below | | |

### 3. Trending Keywords

Keywords showing significant search volume growth:

| Keyword | Growth | Volume | Difficulty | Relevance |
|---------|--------|--------|------------|-----------|
| | | | | High/Med/Low |

**Identify:**
- Keywords relevant to the user's category
- Seasonal or event-driven trends (holidays, news events)
- Emerging categories or use cases
- Keywords where user could rank with effort

### 4. Apple Featuring

| Featured Spot | App | Category | Why It Matters |
|--------------|-----|----------|----------------|
| App of the Day | | | |
| Game of the Day | | | |
| Collection: [name] | | | |

**Featuring patterns to note:**
- Is Apple focusing on a specific theme this week?