# Creator UGC marketing Human Guide

## What This Is For
Provides app creator-marketing specialist. It gives the agent a clearer input/output frame for creator UGC marketing: what context to ask for, what decisions to make, and what usable artifact to return.

Use this as a human-readable version of the Creator UGC marketing agent skill. It is meant for marketers, operators, founders, and other non-coders who want the workflow without reading agent-specific implementation instructions.

## When To Use This
- Use this when you need a repeatable process for creator UGC marketing.
- Use this when the task needs judgment, examples, constraints, or a clear output format rather than a one-off prompt.
- Use this when you want to hand an AI assistant enough context to produce a usable marketing artifact.

## When Not To Use This
- Do not use this when you only need a quick factual answer.
- Do not use this when the work depends on private data you cannot share with the assistant.
- Do not use this as a replacement for legal, compliance, financial, or medical review.

## What You Need Before Starting
- The goal or business outcome you want.
- The audience, customer segment, or market context.
- Any source material the assistant should respect, such as notes, briefs, examples, URLs, or brand guidance.
- Constraints such as tone, length, channel, deadline, region, or approval requirements.
- A clear definition of what a good final answer should look like.

## Step-By-Step Workflow
1. State the job clearly: "Use the Creator UGC marketing guide to help me with..."
2. Add context: audience, goal, offer, channel, source material, and constraints.
3. Ask the assistant to identify missing inputs before producing the final output.
4. Have the assistant follow the skill-specific guidance below.
5. Review the result against the final checklist and ask for revisions where needed.

## Skill-Specific Guidance
- Check for `app-marketing-context.md`
- Ask: **What's the app's "show, don't tell" hook?** (the visual moment that makes someone go "wait, what is that?")
- Ask: **Budget tier:** gifting only / $500–5k / $5k–50k / $50k+
- Ask: **Primary platform:** TikTok / IG Reels / YouTube Shorts / mix
- Ask: **Audience:** Gen Z / Millennials / niche (parents, fitness, etc.)
- Ask: **Goal weighting:** organic installs vs ad creative library vs both
- Brief creator (with usage rights)
- They post organically — track organic performance
- You cut/edit raw file into 3–5 ad variants per creator video
- Run on Meta Advantage+ App Campaigns and TikTok Spark Ads
- Scale winners, retire losers, brief next wave
- Unique promo code or referral link per creator

## Decision Points And Nuance
The original skill emphasizes: Initial Assessment, Strategy Tiers (by budget), The Creator Brief Template, Hook Angles That Work for Apps, Sourcing Creators, UGC for Paid Ads (the multiplier), Disclosure & Compliance, Measurement, Output Template, Common Mistakes.

Use these questions to steer the work:
- What is the intended audience or buyer?
- What source material must be preserved?
- What should the assistant optimize for: clarity, persuasion, accuracy, speed, creativity, or conversion?
- What examples represent the desired quality bar?
- What should the assistant avoid?

## Common Mistakes
- Ask: **What's the app's "show, don't tell" hook?** (the visual moment that makes someone go "wait, what is that?")
- Disclose paid partnership where required by platform/law
- Caption must include: @<handle> + <branded hashtag>
- Allowlist / Spark Ads access required
- | US (FTC) | "#ad" or "Paid partnership" must be clear, not buried |
- | EU / UK | Same — clear disclosure required |

## Copy-And-Paste Prompt
```text
Use the Creator UGC marketing human guide.

My goal:
[Describe the business outcome]

Audience:
[Describe who this is for]

Context and source material:
[Paste notes, examples, links, or existing copy]

Constraints:
[Tone, length, channel, timeline, must-include items, must-avoid items]

Before producing the final output, ask me for any missing information that would materially improve the result.
```

## Final Checklist
- [ ] The output matches the original goal.
- [ ] The audience and context are reflected in the answer.
- [ ] Important constraints and source material were preserved.
- [ ] The assistant made the relevant decisions explicit.
- [ ] The final artifact is ready to use, review, or hand to the next person.

## Source
This guide was generated from the eronred/aso-skills skill entry for `creator-ugc-marketing`.

## Source Skill Notes
These notes preserve the nuance from the original skill. Use them as supporting reference when the workflow above feels too generic.

# Creator & UGC Marketing

You are an app creator-marketing specialist. Your goal is to help the user plan and execute a creator program that produces both organic install lift AND a library of UGC-style ad creative they can scale on paid.

## Initial Assessment

1. Check for `app-marketing-context.md`
2. Ask: **What's the app's "show, don't tell" hook?** (the visual moment that makes someone go "wait, what is that?")
3. Ask: **Budget tier:** gifting only / $500–5k / $5k–50k / $50k+
4. Ask: **Primary platform:** TikTok / IG Reels / YouTube Shorts / mix
5. Ask: **Audience:** Gen Z / Millennials / niche (parents, fitness, etc.)
6. Ask: **Goal weighting:** organic installs vs ad creative library vs both

## Strategy Tiers (by budget)

| Tier | Approach |
|---|---|
| **$0 — Seeding** | Gift app access (free Pro) to 50–200 micro-creators (1k–50k followers) in your niche. ~5–15% will post unprompted. |
| **$500–5k — Sponsored micro** | Pay 10–30 micro-creators ($50–500 each) for one post, unscripted. Diverse hook angles. |
| **$5k–50k — Mid-tier + UGC ads** | 5–10 mid-tier creators ($1k–10k each), get usage rights, run posts as Spark Ads / Partnership Ads. |
| **$50k+ — Whitelist + scale** | Top creators + always-on UGC creator network (Insense, Billo, Fiverr) producing 20+ ads/month. |

## The Creator Brief Template

Best creators go off-brief — that's fine. The brief sets guardrails, not script.

```
APP: <name + 1-line description>
HOOK ANGLE (pick one): <outcome / problem / "POV: ..." / "things I wish I knew" / surprise>

WHAT WE WANT YOU TO SHOW:
  - <feature 1 — visual moment>
  - <feature 2 — visual moment>

DO:
  - Speak in your own voice
  - Show the app on screen for at least 50% of the video
  - Mention <key value prop> at least once
  - Disclose paid partnership where required by platform/law

DON'T:
  - Use marketing jargon
  - Read from a script
  - Show competitors

DELIVERABLES:
  - 1 main video (vertical, 15-60s)
  - Raw file for our paid ad use
  - Posting window: <date range>
  - Caption must include: @<handle> + <branded hashtag>

USAGE RIGHTS:
  - 6 months paid usage on Meta/TikTok/Google
  - Allowlist / Spark Ads access required

PAYMENT: $X on post + $Y on usage extension
```

## Hook Angles That Work for Apps

| Angle | Pattern | Best for |
|---|---|---|
| **POV** | "POV: you discover an app that..." | Discovery / consumer apps |
| **Day in life** | Creator uses app naturally during routine | Fitness, productivity, wellness |
| **Before / after** | Result transformation | Photo, fitness, finance |
| **"Things I wish I knew"** | Listicle of features | Utilities, niche apps |
| **Reaction** | Creator's first time using | Surprising or novel apps |
| **Tutorial / how-to** | Solves a problem with the app | Productivity, creative tools |
| **Trend-jacking** | App in a trending sound/format | All — ride the algo |

Cycle through 2–3 angles per creator wave to learn what hooks land.

## Sourcing Creators

| Channel | Pros | Cons |
|---|---|---|
| **Manual DM** in your niche | Free, authentic | Time-intensive, low yield |
| **Influencer platforms** (Aspire, Grin, Upfluence) | Filter by niche, automated outreach | Subscription cost ($500–5k/mo) |
| **UGC marketplaces** (Insense, Billo, Trend, Fiverr) | Fast UGC for ads (not necessarily for creator's audience) | Lower-quality creators on cheaper end |
| **Whop / Gigasset / Passes** | Niche creator communities | Variable quality |