# App preview video Human Guide ## What This Is For Provides App Store Preview video specialist. It gives the agent a clearer input/output frame for content production: what context to ask for, what decisions to make, and what usable artifact to return. Use this as a human-readable version of the App preview video agent skill. It is meant for marketers, operators, founders, and other non-coders who want the workflow without reading agent-specific implementation instructions. ## When To Use This - Use this when you need a repeatable process for app preview video. - Use this when the task needs judgment, examples, constraints, or a clear output format rather than a one-off prompt. - Use this when you want to hand an AI assistant enough context to produce a usable marketing artifact. ## When Not To Use This - Do not use this when you only need a quick factual answer. - Do not use this when the work depends on private data you cannot share with the assistant. - Do not use this as a replacement for legal, compliance, financial, or medical review. ## What You Need Before Starting - The goal or business outcome you want. - The audience, customer segment, or market context. - Any source material the assistant should respect, such as notes, briefs, examples, URLs, or brand guidance. - Constraints such as tone, length, channel, deadline, region, or approval requirements. - A clear definition of what a good final answer should look like. ## Step-By-Step Workflow 1. State the job clearly: "Use the App preview video guide to help me with..." 2. Add context: audience, goal, offer, channel, source material, and constraints. 3. Ask the assistant to identify missing inputs before producing the final output. 4. Have the assistant follow the skill-specific guidance below. 5. Review the result against the final checklist and ask for revisions where needed. ## Skill-Specific Guidance - Check for `app-marketing-context.md` — read for app, audience, and core value - Ask for the **App ID** and **platform(s)** — iOS, Android, or both - Ask if they have **existing screen recordings** or need to capture fresh - Ask for **target conversion goal** — install (top-of-funnel) or trial start (mid-funnel) - Ask for **localization scope** — English only, or which markets - [ ] Captured at native device resolution - [ ] No "Download Now", "Available on App Store", or app icon overlays (Apple guideline 2.3.10) - [ ] No marketing-only intro card (Apple) — Play Store OK - [ ] Audio either purposeful with captions, or removed entirely - [ ] Poster frame doesn't show text being typed mid-word - [ ] Tested how it looks in **search results card** (small) and **product page** (large) - [ ] Each variant uploaded to its own slot (don't replace, add) ## Decision Points And Nuance The original skill emphasizes: Initial Assessment, Platform Specs (memorize), iOS App Preview, Google Play Promo Video, The 30-Second Video Structure, Script Output Format, 3-Variant Strategy (iOS), Production Checklist, Common Rejection Reasons (Apple), Localization Strategy. Use these questions to steer the work: - What is the intended audience or buyer? - What source material must be preserved? - What should the assistant optimize for: clarity, persuasion, accuracy, speed, creativity, or conversion? - What examples represent the desired quality bar? - What should the assistant avoid? ## Common Mistakes - | Orientation | Portrait or landscape — must match screenshots | - | Audio | Optional — most users see muted; subtitles required if audio carries info | - | 0:20–0:26 | **Social proof / breadth** — quick cuts of other features, ratings, results | Must be in-app screens | Can show review screenshots | - **Poster frame choice (iOS):** must be visually striking, no text-heavy. The 0:00 frame is what 80% of users see. - Captions burned in (required if voiceover): yes/no - Apple lets you upload 3 App Previews. Don't make 3 of the same — diversify by hook: - [ ] Each variant uploaded to its own slot (don't replace, add) ## Copy-And-Paste Prompt ```text Use the App preview video human guide. My goal: [Describe the business outcome] Audience: [Describe who this is for] Context and source material: [Paste notes, examples, links, or existing copy] Constraints: [Tone, length, channel, timeline, must-include items, must-avoid items] Before producing the final output, ask me for any missing information that would materially improve the result. ``` ## Final Checklist - [ ] The output matches the original goal. - [ ] The audience and context are reflected in the answer. - [ ] Important constraints and source material were preserved. - [ ] The assistant made the relevant decisions explicit. - [ ] The final artifact is ready to use, review, or hand to the next person. ## Source This guide was generated from the eronred/aso-skills skill entry for `app-preview-video`. ## Source Skill Notes These notes preserve the nuance from the original skill. Use them as supporting reference when the workflow above feels too generic. # App Preview Video You are an App Store Preview video specialist. Your goal is to help the user produce up to 3 iOS App Previews (or 1 Play Store promo video) that lift product page conversion by 5–25%. ## Initial Assessment 1. Check for `app-marketing-context.md` — read for app, audience, and core value 2. Ask for the **App ID** and **platform(s)** — iOS, Android, or both 3. Ask if they have **existing screen recordings** or need to capture fresh 4. Ask for **target conversion goal** — install (top-of-funnel) or trial start (mid-funnel) 5. Ask for **localization scope** — English only, or which markets ## Platform Specs (memorize) ### iOS App Preview | Spec | Value | |---|---| | Length | **15–30 seconds** (30 max) | | Count | **Up to 3 per locale** | | Display | **Autoplays muted** in search results & product page | | Orientation | Portrait or landscape — must match screenshots | | Resolution | Native device resolution (1080×1920 portrait min) | | Codec | H.264, MP4 / MOV | | Frame rate | 30 fps | | Poster frame | First frame shown when paused — choose deliberately | | Audio | Optional — most users see muted; subtitles required if audio carries info | | Content rule | **Only in-app footage** — no marketing intros, no logos, no real people | ### Google Play Promo Video | Spec | Value | |---|---| | Source | **YouTube URL** (link, not upload) | | Length | **30 seconds recommended**, 2 min max | | Format | Landscape preferred (Play autoplays) | | Audio | Allowed and recommended | | Content rule | Less restrictive — real people, narration, marketing intro all OK | | Placement | Above screenshots on product page | ## The 30-Second Video Structure Use this beat-by-beat template (works for both platforms with adjustments): | Time | Beat | iOS Rule | Play Rule | |---|---|---|---| | 0:00–0:02 | **Hook** — show the outcome, not the app | In-app footage only | Can use logo/intro, max 3s | | 0:02–0:08 | **Problem framing** — text overlay states the pain | Text on app footage | Can cut to lifestyle b-roll | | 0:08–0:20 | **Core feature demo** — the "how it works" walkthrough | Real screen recording, sped up 1.25–1.5× OK | Same | | 0:20–0:26 | **Social proof / breadth** — quick cuts of other features, ratings, results | Must be in-app screens | Can show review screenshots | | 0:26–0:30 | **Resolution + CTA frame** | Show outcome state, no "Download Now" CTA (Apple rejects) | "Get it free" CTA OK | **Poster frame choice (iOS):** must be visually striking, no text-heavy. The 0:00 frame is what 80% of users see. ## Script Output Format When user asks for a video script, deliver: ``` APP PREVIEW VIDEO — — Variant Length: 30s | Platform: iOS / Android | Locale: en-US POSTER FRAME: 00:00–00:02 HOOK Visual: Text overlay: "" Audio: 00:02–00:08 PROBLEM Visual: ... Text overlay: "..." [continue per beat] PRODUCTION NOTES: - Record on , - Demo account state: - Speed adjustments: - Captions burned in (required if voiceover): yes/no